Nikita Das

Why Digital Branding is absolutely important for your startup Do you have a startup, and are looking to grow your business digitally? Keep reading to learn more. Presently, the internet has become one of the most powerful tools for businesses. Most people spend the majority of their day online, rather than offline. This is a great thing for businesses that use the internet for digital branding. Any business or startup not using any form of digital marketing is obviously working from North Korea. 61% of marketers say SEO and organic marketing is of high inbound marketing priority. The importance of digital branding is at an all-time high in 2020. Lives are becoming more engaged with the Internet. Today, we will be discussing why digital branding is important for your business. What does Digital Branding mean, exactly? It is a technique to manage brands which uses digital marketing and internet branding. Your brand is developed over a range of digital venues, including online relationships, media content or device-based applications. The above definition might not be the easiest to digest, but we’ve got something that will be much easier to take in. In simpler terms, digital branding is- Branding, but digital. And in simplest terms, digital branding utilizes digital assets, such as social channels and websites to connect and create impressions on people. Whether it’s customers, viewers, employees, or strategic partners — digital branding is an all-encompassing feeling one obtains for a digital business profile. Why is digital branding important? Spending more than 61 million dollars on digital advertising, Verizon is one of the topmost brands investing more in digital marketing than traditional means. Executing the biggest digital marketing budget in the world — Apple Inc. spent over 177 million dollars in digital advertising. Entrepreneurship is an evolving trend in the world, and competition is fierce. Therefore, branding in the digital age is no easy feat. For the same reason, creating a brand identity and plan to reach your audience is now more important than ever. A lot of businesses fail in creating a digital branding strategy due to lack of cohesion between branding activities. They may have someone in-house managing their social media, they might have paid someone to build their website, and have a third party take care of their SEO. A lot of things are lost in translation. Even if a business tries its best to create a coherent strategy, it may be difficult to create a centralized and seamless brand plan. Shockingly, 45% of businesses don’t have a digital marketing strategy! But they’re still doing digital marketing. Benefits of digital branding you shouldn’t ignore Want to know how digital branding can help your business? We’ve listed out a few benefits: 1. Gain a competitive hand — Branding is an effective tool to develop and maintain a competitive advantage. Staying competitive is always a challenge in the noisy world of digital media. 2. Beat the competition — Users are spoiled for choices in terms of products or services with information always at their convenience. They are now more autonomous than before. A well-defined digital brand strategy is essential to keep your brand unique and distinguish your product from the competition. 3. Create brand loyalty — The goal of your digital branding strategy is not limited to converting sales. Your actual goal is to convert one-time customers into loyal brand evangelists. Strong digital branding has the advantage of earned media such as brand advocates and entire communities. 4. Connect and connect — Branding is not limited to your product or service. It includes customer services, social engagement, and everything is between. Digital branding strengthens connectivity between brands, people and things. What makes up a digital branding strategy? Let’s break down the most important components of a digital branding strategy. Website A website is a foundation for a business’s digital strategy. It includes branding, marketing or simply existence for a brand online. Websites play a crucial role in digital branding as they are the primary source of information about your brand. Not only should the website look good, but it should capture leads and bring in businesses. Social channels Social media offers a fantastic way for a digital brand to get a lot of potential customers. Your social presence should mirror your brand values and image as your website. Content A lot of businesses create content just because they feel like they should. Your content should always consider your digital goals to brand your business. It is important to have a brand plan and strategy handy for the same. Paid Digital Advertising There is an abundance of opportunities to pay and get in front of your audience. Paid advertising guarantees to get you in front of your audience. Paid advertising is one of the quickest ways to get your brand noticed, whether it is remarketing, PPC with Google ads, or Facebook Carousel ads. Google Display Campaigns reach 80% of global internet users. Lesson learnt Digital branding can be a great way to engage with potential customers and teach them about your brand. With this, you can create your own brand story by taking control of the conversation with your customer.