Nicholas Angelo Lapid

r e t t u B Bread & y m e d a c A OVERVIEW What is Bread and Butter Academy? Bread and Butter Academy is a workshop under the Bread and Butter Company. “Bread and Butter” is a term used for our daily expenses, that is why we adopted this name. It aims to offer PWDs job opportunities in baking, along with the opportunity to start their own baking business through workshop training and mentorship. Goals/Objectives Engage the PWDs specifically with down syndrome in livelihood workshops so that they can be employed in the bakery or start their own small business MISSION Our mission is to train PWDs to bake nourishing, locally sourced pastries and goods that is both accessible and affordable to our community, bringing in authentic Filipino pastries through the hands of PWDs by their own business or through the bakeshop so that more people can see their capabilities and support their advocacy for a more inclusive society. VISION To be the leading bakeryworkshop by 2025 that enables PWDs to bake locally authentic and delicious bread and pastries and to also become a major advocate for inclusivity and empowerment of PWDs in the community. VALUES We value personal & professional growth integrity. We empower PWDs to take pride in their work and do it well. We offer our service with the commitment of giving back to society. Brand Logo Brand Colors PLACE The academy will be located in España Boulevard, Sampaloc, Manila. This is public open area that is easily accessible to our customers and easy to locate. It is also a location where the owners and the professionals PRODUCT FEATURES The product would be a baking workshop program that consists of 20 sessions and includes a basic entrepreneurial seminar/training workshop. After completing the workshop, each of the participants will begiven an opportunity to start their own franchise with the help of Bread & Butter Company. who will be working with Bread and Butter Academy have access to. PRICE Our baking workshop would cost 6000 pesos with 20 sessions. After completing it, they can apply for the basic entrepreneurship workshop which costs 4000 pesos, having a number of 20 sessions too. The total for both workshops would be 10,000 pesos. Promotion Pubmats AWARENESS CONVERSION CONSIDERATION TAM, SAM, SOM TAM Bread & Butter’s Total Available Market (TAM) would consist of the total PWDs in the Philippines, of which there are over 1.6 million. SAM Bread & Butters’ Serviceable Available Market (SAM) would be the total number of PWDs in NCR.The population of NCR is 13,484,462, which is 12.37% of the whole population. Therefore the number of PWDs in NCR is roughly 129,345 people SOM Bread & Butter’s Serviceable Obtainable Market (SOM) is the total number of PWDs with Down Syndrome in NCR that are aged 17 and above who are interested in baking and starting a business. According to the Department of Foreign Affairs (2018), it is estimated that 1 in 800 or 1,875 babies are born with Down Syndrome every year. Therefore, the estimated SOM is 16,855. t c e f f a y a m t a h t s r o t c Fa pricing ACCORDING TO THE LAW OF SUPPLY & DEMAND... 1. Labor and Materials Decrease or increase in prices of goods, for example, baking ingredients Equipment that will be used Fees related to collaborating with experts from baking and institutions and entrepreneurs 2. Costs in advertising Social Media Ads Mall Posters, Flyers, Brochures 3. Business tax and other taxes 4. Government policies 5. Public awareness on PWD rights in the workforce Stigma could reduce demand Advocacies, increased public awareness on PWD rights could increase demand for our services 6. Seasonal changes Availability and interests of target population SALES GOAL by 2022 Our baking workshop would cost 6000 pesos with 20 sessions. After completing it, they can apply for the basic entrepreneurship workshop which costs 4000 pesos, having a number of 20 sessions too. The total for both workshops would be 10,000 pesos. Given that our Target Sales is 275 enrollees and the cost of our workshop is 10,000 php, our sales goal will be: ₱2,750,000 by the end of the year Future Plans Create more programs wherein PWDs can choose what department they want to learn more about Bread and Butter plans to expand to other urban areas in Metro Manila. Accept PWDs with different conditions who are willing to start their own business. Target Collabs FRUITAS AND DE ORIGINAL JAMAICAN PATTIE SHOP AND JUICE BAR Both Fruitas and De Original Jamaican Pattie Shop are under the Fruitas Group of Companies, which has been employing Deaf employees as front liners as early as 2010. ELAIT! Artisanal and rolled ice cream is uniquely offered at Elait, where most of their employees are Deaf. They also conduct workshops for the public to learn basic sign language so it’s easier to strike up a conversation and make friends with our Deaf companions. DUNAMAI CAFE The Grain Foundation for PWD Inc. (GFPI) offers vocational training to PWDs and poor families to provide some much-needed work experience. They also help incorporate the graduates of the course to different social enterprises, one of which is the Dunamai Cafe, where your PWD baristas are just as well-trained as any other.