Neetu Rani

PPC Case Study Report https://vervepartners.com.au/ Aim of Our Project https://vervepartners.com.au/ through its services, aims to generate leads as it offers recruitment services. Specializing in reimagining recruitment in Newcastle and beyond, our team doesn't just fill seats; we nurture vibrant careers and workplaces. Energized by specialists, we're reimagining recruitment nationwide. With over 170 years of collective experience, we've discovered the perfect approach to talent search – and we're eager to share it. . Introduction https://vervepartners.com.au/ offers recruitment services. Our business is not just about right fit; it’s about culture-add. So, it goes without saying that our people here at Verve Partners Newcastle have been carefully picked to bring passion, vibrancy and fresh specialisms to our team. Together, we make recruitment dreams come true! . Challenge https://vervepartners.com.au// Previously, the client was keen to increase the number of leads on its recruitment services. Given the fierce competition in its industry, the client has faced challenges in reaching their target for leads. To address this obstacle directly, we devised a highly effective paid marketing strategy that significantly boosted the number of leads on their recruitment services. Here are the statistics that support the statement. BEFORE WE STARTED What We Did Categorizing the Ad group to Improve the CTR" involves organizing ad groups based on specific themes or keywords to create more relevant and targeted ads. This can help increase the Click-Through Rate (CTR) by ensuring ads are shown to the right audience. "Leads Form Extensions for Improving the Leads count" refers to using lead form extensions in ads, allowing users to submit contact information directly from the ad. This can improve the number of leads generated by making it easier for users to express interest without leaving the search results page. Keyword Optimization: We conducted a thorough analysis of keyword performance and optimized the selection to target more relevant and high-performing keywords. Enhanced Landing Pages: We revamped landing pages to ensure they are more engaging, user-friendly, and aligned with search intent, resulting in higher conversion rates. Improved Click-Through Rate (CTR): By refining ad copies, optimizing ad extensions, and enhancing targeting parameters, we successfully increased the CTR, indicating better ad relevance and effectiveness. Reduced Average Cost Per Click (CPC): Through strategic bidding adjustments and improved Quality Score management, we achieved a notable decrease in the average CPC while maintaining ad visibility and competitiveness. Optimized Ad Creatives: We implemented A/B testing methodologies to optimize ad creatives, headlines, and descriptions, resulting in higher engagement rates and improved overall campaign performance. Increased Impressions: Our targeted optimizations and refined audience targeting strategies led to a significant increase in impressions, expanding the reach of ads to a larger and more relevant audience segment. Ad copy optimization: We have improved and refined the text and messaging in advertisements to increase their effectiveness. This may involve testing different headlines, descriptions, and calls-to-action to determine which combinations resonate best with the target audience and drive desired actions, such as clicks or conversions. Use of DKI to Ad rank: We have implemented Dynamic Keyword Insertion (DKI) in ad copies to potentially improve ad ranking in search engine results. DKI allows dynamically inserting keywords into ad text based on the user's search query. By incorporating relevant keywords directly from the user's search into ads, we have potentially increased their relevance and performance, positively impacting ranking in search results pages. These collective efforts have enhanced the overall performance and effectiveness of the Google Ads campaign, driving better results and maximizing the return on advertising investment. Results Thanks to our dedication and hard work, we were able to achieve a greater quantity of leads at lower prices. Cost Per Conversion before the start of the project was $52.76. After implementing our strategy, the Cost Per Conversion decreased to $14.48. Therefore, IndeedSEO has effectively fulfilled its objectives, demonstrating its capability to deliver results.. Statistics We have 87 Conversions in March. Thank You.