Portfolio - Sacred Bear Soap - Rebranding
Rebranding
Sacred Bear Soap is a local
company in Telkwa, British
Columbia with an existing
brand identity. I have chosen to
refresh their existing brand
name, and create cohesive
brand awareness through new
marketing plans.
About
Sacred Bear Soap is a handcrafted and
artisan made soap created in Telwka, British
Columbia. Sacred Bear Soap draws
inspiration from First Nation culture and
Aboriginal artwork when creating their
products. Not only does Sacred Bear Soap
use locally selected Canadian ingredients,
the company also gives back to their
community through First Nation groups and
endangered wildlife funds.
digital: social media
Essence
This concept is called ‘Essence’. The marketing
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meaning behind selectively picked animals
which all have different meanings and
backstories that can be relatable towards
anyone. The essence is gained from the product
themselves as the ingredients are purposely
chosen locally to give and take from the
Canadian land. The marketing deliverables
implement ‘teaser’ campaigns to enhance
curiousity among the products through the
projection and video concept, while the posters
on all platforms showcase the actual product
themselves. The marketing concept heavily
takes inspiration from culture to not only be
strengthening Sacred Bear Soap’s brand image,
but to build and fortify the importance of First
Nation culture.
print: poster
environmental: projection
print: newspaper ad
digital: video concept