Natalie Velthuysen

NATALIE VELTHUYSEN Design Portfolio Graphic and Web Design, Illustration, Hand lettering - | - www.behance.net/NatalieVelthuysen Personal branding My personal favourite project was creating my own corporate identity. I mixed an element of fun with a simplistic approach. I created a colour scheme that consists of grey nutrals with a pop of colour. I created hand drawn patterns to be a feature through out the brand. Pairing a simple, clean font with a hand drawn font creates a contrast within the designs. Lato Light Lato Regular Lato Heavy Art Gallery I decided to create a fictional art gallery in my free time, name; “Frames”, Tagline; “Insert Art Here.” Here I used grey and white with an accent of yellow in order to create a modern feel. Vertical and horizontal logos: Packaging design Another project that I created was a hot choclate brand. I wanted to create a higher end product that would contain only the best quality ingredients. I kept the design clean and simplistic, using different colours to identify the unique flavours. Logo design I used a colour palette of warm colours for each flavour that I found to be appropriate for the product. Editorial Design I designed a few spreads for Wallpaper* magazine, my favourites being; Travel and Architecture articles. iOS application design (concept) During the “Share a Coke” campagin, I decided to create a concept app for being able to create your own personalised Coca Cola bottle (for those who could not find theirs in stores.) The app also allowed users to share their best Coca Cola moments with their friends. Pair of wings - Pen illustration Hand lettering Wonder always. Wander often. Hand lettering It’s such a magical hysteria. Wild, barefoot and free. Vector illustrations (Zombies) Social Media: Company; SelectONE For SelectONE (a recruitment company), I was put in charge of designing a social media ampaign as well as recreating the existing corporate identity. The brief was to create something, bright, colourful and quirky. Below is the concept for the Campaign: YOU COULD BE THE ONE Used as the “Like our Page” campaign The idea is to lead people to like the page, as it shows a possibility that they could be chosen. People have a need to feel a part of something and to have the possibilty of being someone who stands out. I AM THE ONE Used to show that people do get placement The I am the One camagin serves the purpose to show that SelectOne has a success rate in the hiring of people. It allows people to believe that SelectOne can help them in their job search and allows them to put their hope in SelectOne. Facebook page design and layout Cover image designs Facebook job post designs