Narinder Singh

 MR. Denise Holloway, CEO of 4MyCurls Client Website: http://www.4mycurls.com.au Client budget: (Assigned 20 Hours Per Week) About Client Website: 4MyCurls, a web-site offering the best curly hair products for those of us fortunate enough to have naturally curly hair!! We aim to cater to every type, be it wavy, curly or coily. Carrying brands that are hard to find here in Australia, you are sure to find something to keep those luscious locks looking and feeling fabulous!! As an ex-pat living in Australia, I noticed a lack of hair care products for the curly-haired market. It would drive me crazy going from one hair supply store to the next, ending up empty handed or just making ‘do’ with what was available. I kept asking myself…am I the only one going through this frustration?! Surely not! Well suffer no more my fellow curly tops 4MyCurls is here to save the day…as well as those gorgeous curls!! Challenge: Challenge: 4MyCurls is organic traffic was very low. Being a E-commerce company, Organic traffic can help user to land up on right web page and place the order. No brand awareness. Solutions: To Increase the organic traffic we need to work on the keywords part. We need to increase the brand awareness through Social Media channels such as Facebook, LinkedIn, twitter, Pinterest and etc. Project Execution: Project Started on 15- Dec 2014 Below are the stats: Initial keywords Rankings : Google Ranking – 4mycurls.com.au S.no. Keywords 1 Dec 15 Landing Page 1 Mop Top Products 15 www.4mycurls.com.au/brands-c19/moptop-c8 2 Mop Top Hair Products 29 www.4mycurls.com.au/mop-top-daily-conditioner-p12 3 Jessicurl Australia 21 www.4mycurls.com.au/brands-c19/jessicurl-c10 4 Mop Top Hair Care Products - http://www.4mycurls.com.au/shampoos-c1/ 5 Curly Coily Hair Products - www.4mycurls.com.au/hair-types-c13/coily--kinky-c15/ 6 Jessicurl Products 27 http://www.4mycurls.com.au/jessicurl-c10/ 7 Mixed Chicks Conditioner 186 www.4mycurls.com.au/mixed-chicks-deep-conditioner-p25 8 Mixed Chicks Shampoo and Conditioner 155 www.4mycurls.com.au/brands-c19/mixed-chicks-c9 9 Mixed Chicks Products 190 www.4mycurls.com.au/brands-c19/mixed-chicks-c9 10 Fuzzy Duck Hair 41 www.4mycurls.com.au/fuzzy-duck-anti-frizz-gel-p18 11 Curly Hair Care Products - http://www.4mycurls.com.au/curly-hair-solutions-curl-keeper%E2%84%A2--p37/ 12 Coily Hair Products - www.4mycurls.com.au/hair-types-c13/coily--kinky-c15 13 Jessicurl Gentle Lather Shampoo 17 www.4mycurls.com.au/jessicurl-gentle-lather-shampoo-p73 14 Best Hair Products Australia - www.4mycurls.com.au Post 8 Months of SEO campaign: Traffic per Month:   Dec-14 Jan-15 Mar-15 May-15 Jul-15 Oct-15 Traffic- Organic- Below are the stats: Rankings shot up: Google Ranking – 4mycurls.com.au S.no. Keywords 1 Dec 14 24 Oct 15 1 Mop Top Products 15 2 2 Mop Top Hair Products 29 2 3 Jessicurl Australia 21 2 4 Mop Top Hair Care Products - 3 5 Curly Coily Hair Products - 5 6 Jessicurl Products 27 5 7 Mixed Chicks Conditioner 186 9 8 Mixed Chicks Shampoo and Conditioner 155 9 9 Mixed Chicks Products 190 8 10 Fuzzy Duck Hair 41 7 11 Curly Hair Care Products - 7 12 Coily Hair Products - 8 13 Jessicurl Gentle Lather Shampoo 17 8 14 Best Hair Products Australia - 8 Results: Organic Traffic Increase 835% in 8 Months 14 Keywords in first page of Google Getting 15 Sales per Month