Naomi Boyer

NB NAOMI BOYER POLICY ANALYST Creative Strategy: Leveraging Visual Storytelling Idea: Increase audience engagement by using visually compelling content to make complex ideas easy to understand and memorable. Expanded Example Execution: 1. Create Infographics Use tools like Canva or Adobe Illustrator to design data-driven infographics that break down statistics or processes. For example, an infographic showing the "Top 5 Productivity Hacks for Remote Teams" or a "Step-by-Step Guide to Efficient Project Management." Share these visuals on social media platforms, websites, and newsletters for maximum visibility. 2. Produce Short Video Snippets Craft short-form videos (15–60 seconds) to highlight key points from longer blog posts or whitepapers. Include engaging elements like animations, bold captions, and brand colors to reinforce identity and make content shareable. Post snippets as Instagram Reels, TikToks, or LinkedIn updates. 3. Branded Templates Design reusable templates for presentations, social media posts, or reports that align with brand guidelines. Ensure the templates are versatile enough to adapt to various types of content (e.g., quotes, data highlights, or client testimonials). Value: Attention-Grabbing: Visuals stand out in busy feeds and catch the eye faster than plain text. Improved Retention: Research shows people remember visuals better than text, increasing the likelihood your message will stick. Higher Engagement: Posts with images or videos are significantly more likely to be shared, liked, and commented on, amplifying your reach.