Nandakumar

Track your Business Online with Google! It is not easy to track down all the online data and remember it. If one has a website, and is in need to have some type of analytics tracking in place so that performance can be measured, Google Analytics can be of great help. Annotations are a feature introduced into Google Analytics in early 2010. It allows a webmaster to mark up specific dates on their Analytics page to mark when certain events took place. For example, if a site is redesigned and one wants to see how traffic patterns look before and after that change, the annotations feature helps you remember the date you completed your site redesign. What are Annotations? Google Analytics Annotations are notes that users can add and attribute to a particular day. These notes are then overlaid and visible across the different views in Google Analytics. This allows everyone with access to that particular profile to see how events had an impact on page views, goals, etc. Why use the Benefits of Google Analytics Annotations? No matter what one does to track the popularity and effectiveness of your website, annotations are arguably the best choice one can make. Doing so, helps bridge the gap between online and offline presence. The website needs a medium. The way visitors come to and interact with your website is influenced by factors totally outside of your site. One of the major benefits of using Google Analytics is to gain complete freedom in managing your website content. If you are not satisfied with the performance of your website, then you can make changes to your content as and when required. Additionally, this tracking tool can be used to drive targeted traffic to your website and improve conversion rates for your website for greater revenue. There are plenty of advantages of using Google Analytics as it helps your website to get a high ranking on the search engines and also boosts the productivity of your online business. Here are a few annotations one will want to make in Google Analytics: Major events an organization holds throughout the year Beginning and ending of fundraising campaigns Significant website changes that could result in changes of data The launch of marketing campaigns, both online and offline Anytime you get coverage in the press When your email newsletter, direct mail pieces, or press releases are sent out Major events on social media channels that could lead to an influx in traffic Publish dates for blog posts. Some of the other benefits of Google Analytics annotations to succeed in business: It helps target online viewers Measure the results of marketing campaign Customize website for greater exposure Evaluate traffic flow to the website Improve the webpage quality Hence, Google Analytics annotations can be the best investment for both small and large enterprises as it can help in providing a solid marketing edge to boost their promotional efforts.