Naheem Quadri

PORTFOLIO A REAL ESTATE COMPANY CHALLENGE The company is a real estate company located in Dubai. They are bothered with creating excellent creatives and good ad copies to drive the interest of users. SOLUTION I initially reviewed their past efforts in social media marketing to figure out their strengths and weaknesses. Afterwards, I came up with an excellent strategy that involved: creating eyecatching graphics designs to immediately attract users; writing top-rated ad copies to build users’ trust and boost conversion; and pro-actively checking the analytics to know what exactly is going on and changing strategy if need be. RESULT I achieved a 36.9% increase in new followers on LinkedIn compared to the time before I joined them, followed by an increase in brand awareness by having a 1450% increase in reposts on LinkedIn alone. I also grew brand awareness on Instagram by reaching 754 accounts organically during my stay. WORK SAMPLES A LOAN COMPANY CHALLENGE The company is in the loan business. They have many loan apps where users can apply for loans. The client contacted me to post content on their social media pages, write ad copy, review and correct mistakes made by other digital marketers. SOLUTION I created a posting schedule to enable us to post regularly to the company social media pages and at the appropriate time. I used different graphics packages (Canva, Photoshop, GIMP) and video editing software (ShotCut, Adobe Premier Pro) to create amazing content that will engage customers. RESULT I increased the Facebook Page Reach to 2,819 (309.1% increment), Instagram Page Reach to 1,058 (701.5% increment), Facebook Page Visits to 8,761 (426.8% increment), Instagram Profile Visits to 2,186 (498.9% increment), Facebook Page Likes to 583 (288.7% increment), and Instagram Followers to 223 (100% increment). I also wrote and reviewed ad copy that compelled users to download the company's apps. Before [Facebook and Instagram Reach] After [Facebook and Instagram Reach] Before [Facebook and Instagram Page Visits] After [Facebook and Instagram Page Visits] Before [Facebook and Instagram Page Likes] After [Facebook and Instagram Page Likes] WORK SAMPLES A CBT COMPANY CHALLENGE The client has a mobile (Android) application developed for pre-university students to practice with so as to ensure they have a greater chance of being admitted to the university remediation program. He wants the application to reach the target audience so as to make enough profit to keep the business going while keeping the business costs as low as possible. SOLUTION I conducted market research to know which social media platforms the target audience is most active on. The result shows that they are most active on Facebook, so I created a Facebook page for the mobile application. As part of the page management, I created a posting schedule to enable me to post regularly to the page and at the appropriate time. To increase the page awareness, I ran an initial campaign aimed primarily at the target audience. To further increase the credibility of the page, I also posted to some Facebook groups in which our audience is actively communicating. I also created Google Ads to capture our audience that are actively searching for the solution on the Google search engine and Play Store. RESULTS I successfully grew the page followers to more than 1000 followers and also increased the installation of the mobile application to more than 1000 on the Google Play Store. In addition, I generated a lot of profits for the client. I also make sure the client does not spend money on ads again because searching for "OAU pre degree past question" on the Play Store will now show the app among the ones users will see first, thereby increasing the revenue organically. The Facebook page of the application is now reaching more people organically. FACEBOOK ADS RESULT GOOGLE ADS RESULT FACEBOOK FOLLOWERS FACEBOOK PAGE REACH AND ENGAGAEMENTS APP DOWNLOADS Aceguud CHALLENGE Aceguud is a digital marketing agency that provides digital marketing services and web and mobile app development services to clients. As a new company in a competitive industry, the company is facing difficulties in securing customers and building awareness. Having known these, the company reached out to me to build awareness and get paying customers for them. SOLUTION To start with, I did the market research and competitor analysis to better understand the business landscape. Afterwards, I created a digital marketing strategy for the company that clearly stated the actions to take to achieve the required goals. Then, I created a Facebook page, an Instagram account, a Twitter account, and a LinkedIn account for the company. In addition, I set up a posting schedule to enable me to post regularly and at the appropriate time. I also created a website for the company to further increase its visibility to searchers and grow traffic organically. Leveraging content marketing, I created a useful and evergreen blog post for the company, which I also shared on the company social media accounts. To further speed up awareness and grow followers, I launched Facebook and Instagram ads aimed at the company's target audience. RESULTS I obtained more than 1000 qualified leads for the company, of which 20% of them later became paying customers for the company. Due to a lack of funds from the company, I was able only to increase the Facebook page followers to close to 500 followers, Twitter followers to close to 50 followers and Instagram followers to close to 50 followers. I have also increased the Facebook page reach by more than 150% and also increased the customers’ engagement rate on Instagram and Twitter. FACEBOOK ADS RESULT FACEBOOK PAGE FOLLOWERS FACEBOOK PAGE REACH AND ENGAGEMENTS TWITTER PAGE FOLLOWERS CLASSIC FASHION HOUSE CHALLENGE The company produces clothes and designs new clothing patterns. Since it is a startup company, it needs customers to buy its products and raise awareness. I was approached to get customers for them and to also build awareness for the company. SOLUTION After I completed the SWOT analysis of the company and the market research, I created a Facebook Business Page, an Instagram account, and a WhatsApp business account for the company. I created a posting schedule to enable me to post regularly to the page at the appropriate time. To acquire qualified leads for the company, I ran a Facebook ad campaign that was set up to enable customers to message the company directly via WhatsApp. RESULT I acquired more than 700 qualified leads for the company, of which 15% of them later became paying customers for the company. I also increased the Facebook page followers to more than 700 followers organically and the Instagram followers to close to 100 followers. I have also increased the Facebook page reach by more than 150% and also increased the customers’ engagement rate on both Facebook and Instagram. FACEBOOK ADS RESULT FACEBOOK PAGE FOLLOWERS FACEBOOK PAGE REACH AND ENGAGEMENTS