Nafiz Ahmed

About the Client Insurance is an incredibly competitive sector of the financial industry. With literally thousands of competitors jockeying for first place, it's crucial to have a pro optimize your website for top search engine placement. This Insurance Agency co managed to win despite having years of experience in this industry. The website, which has been in operation for 10 years, was in a rut with the most popular competitors in the internet and required a comprehensive SEO strategy to boost the online presence. This case study will reveal the strategies we employed to improve the overall SEO-compliant and its impact in generating high quality organic traffic, by making keywords appear more highly on Google. Background The insurance agency's website has been around for a long time however, the site's SEO performance was not the subject of the initial boost. They also found a variety of insurance companies entering the business over time, and offering difficult competition. A lot of these new companies were able to take over the organic rankings. The people who founded the insurance company were quick to assess the current state of the present situation. They recognized the shift in how people bought insurance policies. The majority of the requests and purchases were made on the internet. We worked with the website's owner to come up with an individualized fully-managed SEO solution which included content and Offpage SEO. The website was never waiting for the results to show, and it began to show results the following month after we took on the task to increase their ranking. The Nutshell of Our SEO Strategy We're experts in linking development However, we recognize that just links won't make a website more popular. What we initially conducted was a thorough SEO review of the website. The audit found that the site needed page-to-page or technological SEO improvements, along with content changes prior to moving on to linking construction. On-Page SEO Fixes The meta title, description, and other on-page SEO factors of the website didn’t match the user intent. We did thorough audience research and found keywords matching the real intent of the website. The meta title, description, and schema were further optimized based on our research for better SERP rankings. Since we were dealing with a finance website, we also took into consideration the E.A.T aspects. The name of all the stakeholders and insurance experts working with the company was enlisted with a detailed bio. The blogs were published under the names of insurance experts who had credible author bio highlighting their expertise in the field. Content Audit Our content audit revealed gaps in the existing content – both blogs and service pages. We refreshed the content with the help of our native experts and bridged the content gap. This way we increased the contextual relevance of individual webpages. Of course, we did a very detailed analysis of the money pages with the links will be built to ensure that there is no reason for Google not to rank it on top. Building Backlink With the website performance fine-tuned, and content refreshed, we kick-started the link building activities. Since we had a massive inventory of 50,000+ niche relevant domains, including those in the finance sector, our link building team flung into action. Since the website had a domain authority of 30+, we shortlisted those that had more than 40+ and 50+ DA. Once we heard back from the website owners, we got the native writers to craft insightful outreach content by placing the link to money pages contextually. And of course, these articles were first sent for client review, after which they were published. Results The SEO campaign was highly successful as the website started seeing tremendous organic growth within one month. The organic rankings and traffic improved on a month on month basis consistently till October. In November, the real results of our well-thought-out backlinks strategy started showing unprecedented results. The organic traffic touched the all-time high for the website, and exactly four months after we started the fully managed SEO service, the organic growth touched 10x. Conclusion This insurance website’s astonishing results revealed that if the right SEO strategies are implemented, it may require only a little nudge to rank higher. Our team worked closely with the different stakeholders of the website and understood their priorities. It helped in each stage of SEO implementation as we had a blueprint to follow and set goals to achieve.