Transcription
TED TALK - RICHARD ST. JOHN’S 8 SECRET OF SUCCESS
Link: https://www.youtube.com/watch?v=UN79-Tv5GHY
Richard : This is really a two hour presentation I give to high school students cut down to three
minutes. And it also started one day on a plane, on my way to TED, seven years ago. And in the
seat next to me there was a high school student, a teenageer, and she came from a really poor
family. And she wanted to make something of her life and she asked me a simple little
question. She said, “What leads to success?” And I felt really badly, because I couldn’t give her
a good answer. So I got off the plane, and I come to TED. And I think, jezz, I’m in the middle of
the room with successful people! So why don’t I ask them what helped them succeed, and pass
it on to kids?
So here we are, seven years, 500 interviews later, and I’m going to tell you what really leads to
success and makes TEDsters tick. And the first thing is passion. Freeman Thomas says, “I am
driven by my passion.” TEDster do it for love; they don’t do it for money. Carol Coletta says, “I
would pay someone to do what I do.” And the interesting thing is: if you do it for love, the money
comes anyway. Work! Rupert Murdoch said to me “It’s all the hard work. Nothing comes in
easily. But I have a lot of fun.” Did he say fun? Rupert? Yes! (Laughter) TEDsters do have fun
working. And they work hard. I figured they’re not workaholics. They’re workafrolics. (Laughter)
Good! (Applause) Alex Garden says, “To be successful, put your nose down in something and
get damn good at it.”There’s no magic; it’s practice, practice, practice. And it’s focus. Norman
Jewison said to me, “I think it all has to do with focusing yourself on one thing.” And push! David
Gallo says, “Push yourself. Physically, mentally, you’ve got to push, push, push.” You’ve got to
push through shyness and self-doubt. Goldie Hawn says, “I always had self-doubts. I wasn’t
good enough; I wasn’t smart enough. I didn’t think I’d make it.” Now it’s not always easy to push
yourself and that’s why they invented mothers. (Laughter) Frank Gehry said to me, “My mother
pushed me.” (Laughter)
Serve! Sherwin Nuland says, “It was a privilege to serve as a doctor.”
A lot of kids tell me they want to be millionaires. The first thing I say to them is: “OK, well you
can’t serve yourself; then you’ve got to serve others something of value. Because that’s the way
people really get rich.” Ideas! TEDster Bill Gates says, “I had an idea: founding the first
micro-computer software company.” I’d say it was a pretty good idea. And there’s no magic to
creativity and coming up with ideas -- it’s just doing some very simple things. And I give lots of
evidence. Persist! Joe Kraus says, “Persistence is the number one reason for our success.”
You’ve got to persist through failure. You’ve got to persist through crap! Which of course means
“Criticism, Rejection, Assholes and Pressure.” (Laughter) So, the answer to this question is
simple: Pay 4 thousand bucks and come to TED. (Laughter) Or failing that, do the eight things -and trust me, these are the big eight things that lead to success. Thank you TEDsters for all
your interviews! (Applause)