Munachiso Ejieji

Learn how to craft winning investor pitches September 2022 Objectives Pitch Deck You would learn how arrange a pitch deck Timing You would learn how to adjust your pitch based on the allowed time frame Speech and demeanor You would learn how to speak, position your body and how to have the right demeanor to win your pitch Page 3 Table of Content 1. Objectives 6. The use of icons 2. Why do you pitch? 7. The importance of storytelling 3. Parts of a pitch 8. Importance of research 4. Pace, Flow and Timing 9. Why is the idea important to you? 5. Company Branding 10. Finishing strong Why do people pitch? Pitch to Investors/Funders Pitch to Customers Pitch for partnerships Types of Pitch? Elevator Pitch (Under 1 minute) Short-form Pitch (5-10 minutes) Long-form Pitch (10 minutes or longer) Parts of a Pitch? Introduction/Opening Argument Problem Customer Persona Solution Competition Unique Value Proposition/Competitive Advantage Go-To-Market Strategy Business Model Traction Team Ask/Closing Argument Elevator Pitch? Introduction Problem Solution Ask Short-Form Pitch? Introduction Problem/User Persona Solution Unique Value Proposition Business/Revenue Model Traction Team Ask. Long-Form Pitch? Introduction Problem/User Persona Solution Business/Revenue Model Competition/Competitive Advantage Go-To-Market Strategy Traction Team Ask. Timing and Pace? Pitch Script Don't rush Dont be too slow Finish before time/Right on Time Company Branding? How does your pitch deck reflect your company brand? Use of colours? Text Font and Size? Theme, Logo and Favicon Why is a Pitch Deck Important? A short version of a business plan Pictoral Representation of your idea Gives an overview of your business in a short period Aids quick decision making for investors/funders The use of icons A picture tells a thousand stories Short attention span of the audience An overly worded deck, takes their attention away They should be able to go through each slide in 30 seconds. The importance of Storytelling? Use Personal Experiences/ Experiences of others The problem from the point of view of the customer Explain how your business solves the customer's problem The importance of a pitch script Data and research? A pitch requires a lot of data Market size data Revenue/Company growth data Data to inform how the industry performs Data on how to get customers Why is the idea important to you? How personal is the problem? Are you the only one working on the idea? What skills/training do you/team members have to execute? What insights do you have about the industry? How will you execute better than your competitors? Finishing Strong How much investment are you looking for? How would the money be used? What milestone would the money help you achieve? What other thing do you need from the investors? Page 4 @ideallabsafrica THANK YOU!!! @labs_ideal ideallabscomms@ gmail.com