Training module for first-time Entrepreneurs
Learn how to
craft winning
investor
pitches
September 2022
Objectives
Pitch Deck
You would learn how arrange a pitch deck
Timing
You would learn how to adjust your pitch
based on the allowed time frame
Speech and demeanor
You would learn how to speak, position your
body and how to have the right demeanor to
win your pitch
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Table of Content
1. Objectives
6. The use of icons
2. Why do you pitch?
7. The importance of
storytelling
3. Parts of a pitch
8. Importance of
research
4. Pace, Flow and
Timing
9. Why is the idea
important to you?
5. Company Branding
10. Finishing strong
Why do people pitch?
Pitch to Investors/Funders
Pitch to Customers
Pitch for partnerships
Types of Pitch?
Elevator Pitch (Under 1 minute)
Short-form Pitch (5-10 minutes)
Long-form Pitch (10 minutes or longer)
Parts of a Pitch?
Introduction/Opening Argument
Problem
Customer Persona
Solution
Competition
Unique Value Proposition/Competitive Advantage
Go-To-Market Strategy
Business Model
Traction
Team
Ask/Closing Argument
Elevator Pitch?
Introduction
Problem
Solution
Ask
Short-Form Pitch?
Introduction
Problem/User Persona
Solution
Unique Value Proposition
Business/Revenue Model
Traction
Team
Ask.
Long-Form Pitch?
Introduction
Problem/User Persona
Solution
Business/Revenue Model
Competition/Competitive Advantage
Go-To-Market Strategy
Traction
Team
Ask.
Timing and Pace?
Pitch Script
Don't rush
Dont be too slow
Finish before time/Right on Time
Company Branding?
How does your pitch deck reflect your company brand?
Use of colours?
Text Font and Size?
Theme, Logo and Favicon
Why is a Pitch Deck Important?
A short version of a business plan
Pictoral Representation of your idea
Gives an overview of your business in a short period
Aids quick decision making for investors/funders
The use of icons
A picture tells a thousand stories
Short attention span of the audience
An overly worded deck, takes their attention away
They should be able to go through each slide in 30 seconds.
The importance of Storytelling?
Use Personal Experiences/ Experiences of others
The problem from the point of view of the customer
Explain how your business solves the customer's problem
The importance of a pitch script
Data and research?
A pitch requires a lot of data
Market size data
Revenue/Company growth data
Data to inform how the industry performs
Data on how to get customers
Why is the idea important to you?
How personal is the problem?
Are you the only one working on the idea?
What skills/training do you/team members have to execute?
What insights do you have about the industry?
How will you execute better than your competitors?
Finishing Strong
How much investment are you looking for?
How would the money be used?
What milestone would the money help you achieve?
What other thing do you need from the investors?
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@ideallabsafrica
THANK YOU!!!
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ideallabscomms@
gmail.com