Prepare a Project Report
Table of Contents:
Contents
Page No.
Title Page
1
Internship Certificate
2
Acknowledgement
3
List of Tables/Figures
4
Executive Summary
5
Objectives
6
Overview of Organization
7
Organizational Structure
8
Structure of the Marketing Dept.
9
Functions of the Marketing Dept.
10
Marketing Operations
11
Internship Program:
12
SWOT Analysis
13
Conclusion
14
Recommendation
15
Marketing Internship Report 2016/17
Name of the University: Federal Urdu University of Arts, Science & Technology
Organization Name: Atlas Engineering Industries Limited, National Highway, Landhi,
Karachi.
Department: Marketing & Sales
Internee Name & Reg: Muhammad Usman Khan / Reg no
Date of submission: 24/Feb/2017
1
Internship Certificate
Acknowledgement:
The internship opportunity with “Atlas Engineering” is a great chance for learning and professional development. I am also grateful for having a chance to meet so many wonderful people and professionals who led me though this internship period. I perceive as this opportunity as a big milestone in my career development. I will strive to use gained skills and knowledge in the best possible way.
My best regards, deepest sense of gratitude to Mr. Nadeem Ahmed, Marketing Manager, Mr. Nabeel Khan, Sales Officer (Replacement) and Mr. Asif Iqbal, Sales Officer (OEM) for their careful and precious guidance which were extremely valuable for my study both theoretically and practically.
My thanks and appreciations also go to my colleague in developing my skills and people who have willingly helped me out with their abilities.
3
4.List of Tables/Figures:
Executive Summary:
This is an internship report regarding the automobile products of Atlas Engineering. As a student of BBA, it is a part of study to go at some good organization. So I got the opportunity to work in Atlas Engineering.
The report starts with an objectives of internship and introduction about company. The report includes market operations. All the 4p’s of marketing mix for the product has been discussed and explained of its pricing, product, placing and promotional activities.
Also its discusses the objectives and marketing strategies of the organization along with their competitors at national level.
In the end, there is a briefing about the internship project that was assigned during the required internship to me.
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Objectives:
Apply business concepts and theories to real-world decision- making.
Develop and improve business skills in communication, technology, teamwork , business operations and decision-making.
Expand network of professional relationships and contacts.
Plan and organize a project.
Question to obtain information or clarification.
Opportunity to work with professionals in an environment where big decisions.
Identify core concepts of marketing and the role of marketing in business and society.
Develop marketing strategies based on product, price, place and promotion objectives.
Create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
Collect, process, and analyze consumer data to make informed marketing decisions.
Overview of Organization:
History:
Atlas Engineering Limited was established in 1951 as a partnership firm. It became a private limited company in 1963, and was converted into a public limited company in July 15, 1966. Shirazi Investment (Private) Limited is its holding Company.
Atlas Engineering is one of the largest and oldest manufacturers of automotive parts and components in the private sector in Pakistan
The Company has state-of-the-art facilities to process pig iron and aluminum alloys into high precision automotive components. AEL has full access to technical know-how and backup of Honda Foundry, Japan & Thailand and Shindengen Electric Company, Japan. Atlas Engineering procured material from all renowned suppliers like Honda trading, Shindengen - Japan, Luata-Sweden, Agarwal-India, Altek Dokum etc.
Nature of Business:
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8. Overview of the Organization: Brief History, Nature of Organization, Business Volume, Main Offices, Total staff strength, Products, Competitors
9. Organizational Structure: Organizational Chart (hierarchy wise), Departments Name
10. Structure of the Marketing Dept.: Dept. Hierarchy, No. of employees in the Dept.
11. Marketing Operations: Analyze Customer Demand, Market Trends, Competition Movement & Quality Assurance Process
12. Functions of the Marketing Dept.:
(i): Marketing Strategy.
(ii): Product Planning, development & management
(iii): Pricing Strategy (iv): Distribution Strategy. Also draw channel of distribution (Producer, Wholesaler, Retailer, Buyer)
13. Your Internship Program: a) Introduction of the Branch where you worked b) Departments in which you worked during your internship, Supervisor’s name & job title c) Description of the tasks/projects which were assigned to you during your internship
14. Critical Analysis: Associate theoretical concepts with your internship experience on following: i. Marketing Analysis of last 3-4 years ii. Failure of different products iii. Major Competitors iv. Future Prospects of the Organization
15. SWOT Analysis (strengths, Weaknesses, Opportunities, Threats to the Marketing Dept.)
16. Conclusion: Illustrate the Company as per your judgment/assessment with reference to SWOT Analysis
17. Recommendations: Recommend solutions for all the problematic areas mentioned in SWOT analysis
18. References & Sources Used for Data Collection 19. Annexes/Append