TikTok Shop Case Studies
TikTok Shop Case Studies
Executive Summary
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We're a results-driven team specializing in scaling DTC brands through
TikTok Shop. Both organically and through paid strategies with a clear
focus on profitability and operational support.
Over the past year, we’ve helped multiple brands reach significant revenue
milestones, including:
● Scaling a DTC brand from launch to $100K+ in 6 months without
paid ads
● Supporting a partner brand consistently doing $20K/month through
affiliate marketing, without a traditional retainer model
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We don’t position ourselves as a content agency. Instead, we act as your
operational partner handling the technical setup, affiliate partnerships,
TikTok Shop ad strategy, and growth management while working
alongside your creative team for all organic content initiatives.
Our model is flexible and collaborative, built around monthly retainers
ranging from $3K–$6K+ monthly, depending on scope and needs.
Our Approach to TikTok Shop Growth
We offer end-to-end operational and growth support for DTC brands on
TikTok Shop, structured around 3 key pillars:
1. Setup & Infrastructure Optimization
We ensure your TikTok Shop is fully optimized for conversion and
compliance:
● Shop onboarding and account health optimization
● Product setup
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● Logistics, return policies, and shipping SLAs configuration
● Basic optimization of product listings for TikTok’s algorithm
2. Affiliate Recruitment & Revenue Scaling
We build affiliate engines that convert:
● Outreach to niche creators using manual or paid tools based on
your store size
● Filtering and recruiting high-potential creators
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● Managing gifting, couponing, and tracking via TikTok’s affiliate system
● Ongoing affiliate communication + performance-based creator testing
💡 Real Result: One of our partnered brands hit $20K/month in
revenue from affiliate sales alone without running ads or
paying a retainer.
3. Paid Ads & Spark Strategy (If Needed)
For brands open to paid growth, we deploy tested ad systems:
● Running Spark Ads from your top-performing creators
● Building custom creatives in-house when applicable
● Campaign structure built around profitability and creator amplification
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● Continuous scaling using TikTok Shop-specific conversion data
Collaboration on Content
We don’t create organic content ourselves. Instead:
● We collaborate with your brand’s creative team
● You handle content creation; we handle outreach, shop ops, affiliate
and ad delivery
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This gives you full control over your brand voice while we handle everything
growth-related.
Case Study 1: $0 to $100K+ in 6 Months — No Paid Ads
Brand Type: Office Products
Market: US
Model: Monthly Retainer + Percentage
Approach:
● Automated outreach to 7,000+ creators each month
● Used high-performing affiliate videos to organically grow product
visibility
● Focused on in-platform search volume and reviews optimization
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Result:
Crossed $100,000+ in gross revenue in under 6 months
Built 85% recurring monthly revenue via affiliates
TikTok featured the product in search recommendations
Case Study 2: $20K+/Month via Affiliate Engine Only
Brand Type: Health and Beauty
Market: United States
Model: Retainer
Approach:
● Created creator packs with samples
● Outreach to micro and mid-tier creators
● Performance tracked via TikTok Creative Center
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Result:
$20,000+ monthly revenue without running paid media
2 creators became long-term brand partners
Engagement & Pricing Model
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We understand the need for a clear, fee-based model instead of
performance/revenue sharing. Our structure is built to offer full
transparency and accountability. Especially over the next 6-month launch
and scale phase.
🔧 Scope of Work (What You Get)
Month 1–2: Foundation & Launch
● Complete TikTok Shop onboarding (if not done)
● TikTok affiliate program setup
● Creator outreach (2,000 DMs/month)
● Affiliate tracking + offer setup
● Ads activation strategy (optional)
● Product page optimization + reviews strategy
● Creative asset planning (hooks, angles, content briefs)
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Month 3–6: Scale & Optimize
● Scaling affiliate outreach & top-performers
● Weekly UGC content reviews
● Optimization of search rankings and CTR
● Partnering with influencers for long-form UGC
● Weekly reporting + insights for the brand team
● Paid campaign testing (optional add-on)
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💵 Fee Structure
Phase
Duration
Price
(USD)
Phase
1
Month 1–2
$3,000/mo
nth
Phase
2
Month 3–6
$3,000/mo
nth
Option AddOn(Discord
al
Community)
$1,000/mo
nth
✅ Total for 6 months: $18,000 USD
✅ Transparent fee model. No % of revenue
✅ All services above included without the tools cost
⏰ Timelines
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● Kickoff: As soon as agreement is signed
● Duration: 6 months
● Weekly Check-Ins: Every Friday (Google Meet + Report)
📌 Why Fee-Based Works Best
● You get predictable costs and consistent deliverables
● No dependency on platform fluctuations
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● Clear monthly milestones and progress checkpoints
● Works best when aiming to build a scalable affiliate engine, not just
one-time wins
Why Work With Us?
Your brand deserves more than just random creators and scattered affiliate
links it needs a system. That’s exactly what we deliver.
We’re not another “influencer agency.” We’re a growth team that’s helped
multiple DTC brands go from quiet TikTok Shops… to revenue-generating
affiliate engines.
Here’s how we do it and how we’ve done it before.
🧠 Our Experience
Over the past 2 years, we’ve:
● Launched & managed 10+ TikTok Shops
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● Sent 100,000+ DMs to creators
● Built creator banks from scratch from 0 to 600+ affiliates
● Scripted and produced high-converting UGC for Spark Ads
● Managed full-funnel strategies: from organic creator seeding to paid
Spark Ads
● Helped creators generate $10K–$40K/month GMV per brand
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We know the system, the loopholes, and the timing because we’ve been in
the trenches.
📈 Case Studies Snapshot
1. Case Study #1: U.S. Wellness Brand
○ From 0 creators to 1200+ active affiliates in 3 months
○ Average GMV: $25,000/month
○ Top creators driving 150+ orders/month
○ Product video strategy increased TikTok search CTR by 70%
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2. Case Study #2: Niche Skincare Brand
○ First 7 days: $1,600+ GMV via Ads
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○ UGC strategy based on hooks & creator incentive tiers
Each of these results came from structured systems, not just luck or “viral
hopes.”
How We’ll Work
We’re not just running tasks we’re building a creator machine that will keep
running after our 6-month sprint.
Here’s how the system will be rolled out:
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📦 Month-by-Month Execution Plan
🗓️ Month 1: Build Foundation
● TikTok Shop Setup Audit (or optimization)
● Product Offer Audit (pricing, bundle, CTA, description)
● Affiliate Offer Design (commission %, perks, freebies)
● Affiliate Portal & Tracking Setup
● DM Scripts (short, strong, hook-based for outreach)
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● Creator List Building (based on your niche + hashtags)
● Start manual outreach
🗓️ Month 2: Scale Affiliate Recruitment
● Creator Tracker dashboard goes live
● Continue daily outreach
● Approve creators for samples or commissions
● Begin collecting UGC and TikTok links
● First Spark Ads live (optional)
🗓️ Month 3: Creator Management & Spark Testing
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● Weekly performance review (GMV per creator)
● Create top-performer list
● Retarget high-converting UGC via Spark Ads
● Incentivize content frequency or bundle promotion
● Optimize outreach script (based on results)
🗓️ Month 4,5,6: Optimize & Automate
● Solidify creator pipeline (new signups + active posters)
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● Build “Evergreen” UGC library (for organic & paid)
● Refresh offer based on what worked (Flash Sale / Bundle)
● Run Creator Campaigns (7-day promo, giveaway, etc.)
● Prep handoff dashboard + SOPs for your internal team
📤 Weekly Deliverables
You’ll receive:
🧾 Weekly Progress Report (creator count, outreach, GMV)
● 📹 UGC Collection Sheet (live TikToks, Spark-ready links)
● 🛠️ Shop Health Audit (in Month 1)
● 🔁 Script & Offer Iteration Notes (monthly)
● 🎯 Ad Recommendations (Spark Ads & creator reposts)
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We’ll also do weekly check-ins via WhatsApp or email
🧱 Tools We Use
● Google Sheets — For creator tracking & planning
● WhatsApp — Quick updates, Q&A, async support
● TikTok Creator Marketplace (if needed)
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● TikTok Shop Affiliate Dashboard — Real-time tracking
● Canva — For creator briefs
Investment
We’re not charging you for “time” you’re paying for a system that drives
revenue, scales with your brand, and frees up your time.
Here’s the breakdown:
⚙️ Our 6-Month Sprint Package
Total Fee: $3000/month
What’s included:
● Complete setup & launch of your TikTok Creator System
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● Outreach to creators over 4 months
● Affiliate system build tracking, scripts)
● Weekly performance reports
● Spark Ad testing guidance (optional)
● Creator campaign planning (bundles, giveaways)
● SOPs & system handoff after 4 months
🧠 Why This Is Designed for ROI
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Let’s assume:
● You send out 200 products total
● Just 10 creators drive 10 sales/month each
● AOV = $40
● That’s $4,000/month in GMV
● Over 4 months = $16,000+ GMV
Even before Spark Ads kick in.
And that doesn’t count:
● Organic TikTok traction
● Long-tail affiliate sales
● The Spark-ready UGC library you now own
You’re left with:
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● Creator relationships for future campaigns
● A fully built pipeline
● Evergreen content assets
● A plug-and-play team SOP
Why Partner With Us?
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We’re not just a service provider we’re a revenue partner.
Here’s what makes us different:
✅ Proven Track Record (No Paid Ads)
We’ve helped DTC brands:
● Scale to $100K+ in 6 months entirely organically
● Reach $20K/month in sales using only affiliate marketing, no
upfront service fees
🧩 Systems, Not Random Tactics
We don’t just “do outreach”. We build:
● Automated affiliate engines
● Structured creator funnels
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● Scalable influencer loops
● SOPs for handoff and re-use
Everything we do is built to last, not go viral once and fizzle.
📈 Strategy + Execution
We don’t do content creation. We collaborate with your brand’s creative
team.
But everything else? We’ve got it:
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● Market research (via premium tools, customized by store volume)
● Creator outreach & management
● Affiliate program tech stack
● Data, reporting, & UGC performance tracking
● Paid campaign testing support if needed
💼 Transparent, Aligned Model
Our monthly retainer ranges from $3K–$6K+ depending on brand
requirements. Open to discussion.
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We only take on brands we believe we can scale.