Muhammad Talha Subhani

Anderson Injury Lawyers Green: Low Priority Yellow: Medium Priority Red: High Priority Project Overview: Anderson Injury Lawyers is a personal injury law firm serving Forth Worth, TX. The practice areas that they care the most are car accidents, truck accidents, motorcycle accidents, wrongful death and pedestrian claims. The most important page for them is the car accidents page. Fort Worth is a competitive market and rank on the first page is not an easy thing. The keyword that we are focusing on this project and specific practice area is: Fort Worth Car Accident Lawyer. For this keyword, Anderson Injury Lawyers is ranking after the fifth page which means there is room for improvement. In this final assessment I will present my findings. Overview of the buyer: The user that we target is a male or a female that lives and drives in Fort Worth, TX. • Gender: Male or Female • Age: 21 to 60 years • University completed • Interested in: car statistics, types of car accidents, car accidents law, distracted driving, speeding, drunk driving, new car, car topics. • Primary ways to discover our site: Google first result because when you have a car accident you search for the first lawyer that can help you immediately, and also you want a recommended lawyer to help you win the case. • Location: Living in Fort Worth, TX. • Issues to solve: They are trying to find the right lawyer for their specific car accident. • Want or needs: a lawyer with experience that can get them the compensation they need. Example of the Buyer Persona: Alex lives in the fifht-largest city in Texas, Fort Worth. He is older than 21 years so he has driver license and he drives to work everyday. The roads that he takes always are always full of car and it is frequent to see car accidents. He has an smart phone next to him all the time and he trust Google. He is driving one of the top 5 most dangerous intersections in Fort Worth and suddenly a car hit his car. He knows need an experienced personal injury lawyer in Fort Worth, TX to get him the compensation that he deserves. All the recommendations that will be made appeal to this target since we are providing help to personal injury victims in Fort Worth, TX. Specifically to those who were involved in a car accident and that they need help to get the compensation that they deserve with the help of an experienced personal injury attorney. Overview of organic competitors and their individual strengths and weaknesses: Top 4 Competitors: Pattersonpersonalinjury.com Stephenslaw.com Warriorsforjustice.com Berensonlaw.com These 4 competitors are ranking organically on Google first page when the user searches for a Fort Worth Car Accident Lawyer. The voice the use is not formal and without using difficult words, the vocabulary of the content is simple and precise so the people that reads it don’t lose time searching for the meaning of the words. Lawyers have a formal language, but the content is user friendly and anyone that reads it understand the message of the content. The type of content goes from text with images, to car accidents infographics, fort worth interactive maps to see the most dangerous intersections, videos of the attorney, photos of car accidents, statistics, etc. The top 2 organic competitors are: Pattersonpersonalinjury.com Stephenslaw.com Patterson Personal Injury Weaknesses: Not active on social media, just facebook and the interaction is really low. Since what we are analyzing is a lawyer from Fort Worth, people that gets involved in an accident are the ones that search for this content and when you have an injury or an emergency you dont really share those pages. Based on the facebook results the audience on facebook interacts more with images and videos of high quality, but once again to share something about injuries and car accidents its not common. Talking now about content, they content is good but lacks images. Chunks of text can get boring. No related links and no pages siloed under important pages to give authority to those ones. Strengths: The images that they use are only images for the firm which is good. (Images have their logo) They have interesting content such as the driving distracted game and the fort worth car accident map, those resources are creative and useful to the user. Good quality videos. The site loads fast 31.2K Backlinks They have legal profiles on Avvo, Justia, Findlaw, which are the basics and the most important for the lawyers. Stephens Law Weaknesses: Not that much engagement on social media Interactions can be better Missing more related links to other practice areas besides the car page Strengths: The content for this site is amazing, is really long but useful for the user, it is not only text, it has photos of the attorney and photos that are specific of what the user is reading. The page that we are analyzing mainly is the car accident page which has a lot of resources, images, statistics, infographics and a lot of supporting pages. The car accident page has at least 10 supporting pages which helps rank better the main page and it also helps the user to answer all the possible questions he might have in different scenarios. The content is easy to read and it doesn’t have a lot of complicated words. External and internal links, optimized tags and high quality content. 2.2k Backlinks They have profiles for the attorney on Avvo, Justia, Findlaw, etc. Site loads fast. Technical Review: (High Priority) There are many 301s that could easily get fixed by entering to the page and changing the anchor to the page that is being redirected. Also there are a lot of meta descriptions missing. Each meta description should be unique since it talks about the content and each page is different. Since all of them are internal links they can be updated properly. The 301s and the missing meta descriptions are top issues and must be fixed immediately to improve the overall health score of the site. There is also a 404 that should be fixed and redirected to other page within the site so the user finds what he is looking for or at least something very similar. Content recommendations Pages Analyzed: 1. https://www.maafirm.com/ 2. https://www.maafirm.com/car-accidents/ 3. https://www.maafirm.com/truck-accidents/ 4. https://www.maafirm.com/motorcycle-accidents/ 5. https://www.maafirm.com/bicycle-accidents/ 6. https://www.maafirm.com/wrongful-death/ 7. https://www.maafirm.com/results/ 8. https://www.maafirm.com/testimonials/ 9. https://www.maafirm.com/legal-blog/ 10. https://www.maafirm.com/legal-blog/category/car-accident/ https://www.maafirm.com/ • • Keywords suggested: Fort Worth Personal Injury Lawyer and Fort Worth Personal Injury Attorney Title Tag: Fort Worth Personal Injury Lawyers • Meta Description: Have you been injured in Fort Worth, TX? Call our experienced Fort Worth Personal Injury Lawyer at Anderson Injury firm for a free case consultation. • Do you recommend adding any heading: no • Do you recommend changing existing heading tags: Areas served is their last H2. I would change it to Schedule A Free Consultation With a Fort Worth, Texas Personal Injury Lawyer Today. • An analysis of content on the page: • The length of the content should be more, the keywords are not used enough, they lack a better template with more images to make it more attractive, internal links to the cities served and to the other practice areas are missing, images, videos, photos of Fort Worth and of the attorneys could be added as well, they need to talk more about personal injuries for the user and add the free case evaluation call to action in a more visible way. https://www.maafirm.com/car-accidents/ • • Keywords suggested: Fort Worth Car Accident Lawyer and Fort Worth Car Accident Attorney Title Tag: Fort Worth Car Accident Lawyer • Meta Description: Have you been recently injured in a car accident? Call our Fort Worth Car Accident Lawyesr at Anderson Injury firm for a free case evaluation. • Do you recommend adding any heading: no, it is optimized. • Do you recommend changing existing heading tags:no (Call Our Fort Worth Car Accident Lawyers Today) • An analysis of content on the page: • The length of the content should be more, the keywords are not used enough, they lack a better template with more images to make it more attractive, internal links to the other practice areas are missing, images, videos, they could add graphics and infographics, images of car accidents, and create pages that will be siloed to add authority to the car page. https://www.maafirm.com/truck-accidents/ • • Keywords suggested: Fort Worth Truck Accidents Lawyer and Fort Worth Truck Accidents Attorney Title Tag: Fort Worth Truck Accidents Lawyer • Meta Description: Have you been recently injured in a truck accident? Call today our experienced Fort Worth Truck Accidents Lawyesr at Anderson Injury firm to get the compensation that you deserve. • Do you recommend adding any heading: no, it is optimized. • Do you recommend changing existing heading tags: no. (Call Our Fort Worth Truck Accident Lawyers Today) • An analysis of content on the page: • The length of the content should be more, the keywords are not used enough, they can use variations, they lack a better template with more images to make it more attractive, internal links to the other practice areas are missing, images, videos, they could add infographics, images of truck accidents. Add fqas, add steps to what to do next, a map of where is more dangerous to drive. https://www.maafirm.com/motorcycle-accidents/ • Keywords suggested: Fort Worth Motorcycle Accidents Lawyer and Fort Worth Motorcycle Accidents Attorney • Title Tag: Fort Worth Motorcycle Accidents Lawyers • Meta Description: Have you been recently injured in a motorcycle accident? Our Fort Worth Motorcycle Accidents Lawyers at Anderson Injury firm can help you right now. Call us today. • Do you recommend adding any heading: no, it is optimized. • Do you recommend changing existing heading tags: yes, the last one. (Call Our Fort Worth Motorcycle Accident Law Firm Today) I would change it to Call our Fort Experienced Fort Worth Motorcycle Accidents Lawyers Now. • An analysis of content on the page: • The length of the content should be more, the keywords are not used enough, they can use variations, they lack a better template with more images to make it more attractive, internal links to the other practice areas are missing, images, videos, they could add infographics, images of motorcycle accidents. Add an interactive map of where motorcycles should avoid driving. https://www.maafirm.com/bicycle-accidents/ • Keywords suggested: Fort Worth Bicycle Accident Attorneys and Fort Worth Bicycle Accident Lawyers • Title Tag: Fort Worth Bicycle Accidents Attorneys • Meta Description: Have you been recently injured in a bicycle accident? Our Fort Worth Bicycle Accidents Attorneys can help you. Call today our lawyers at Anderson Injury firm for a free consultation. • Do you recommend adding any heading: no, it is optimized. • Do you recommend changing existing heading tags: yes, the last one. (Contact A Forth Worth Bicycle Accident Law Firm Today) I would change it to Contact A Forth Worth Bicycle Accident Attorney Today. An analysis of content on the page: • The length of the content can be changed, it is too small, more internal linking and external linking to authority sites, link to the personal injury practice areas that are related with bicycle accidents such as brain damage. Add a map of where is safe to use bicycles and graphics and statistics of how many people get injured in a bicycle accident. https://www.maafirm.com/wrongful-death • Keywords suggested: Fort Worth Wrongful Death Claims Attorney and Fort Worth Fort Worth Wrongful Death Claims Lawyer • Title Tag: Wrongful Death Attorneys in Fort Worth, TX • Meta Description: Our Fort Worth Wrongful Death Claims Attorney are here for you. We will fight for your case. • Do you recommend adding any heading: no, it is optimized. • Do you recommend changing existing heading tags: yes, the last one. (Contact A Forth Worth Wrongful Death Claim Law Firm Today) I would change it to Contact Our Fort Worth Wrongful Death Claims Attorney Today. An analysis of content on the page: • The length of the content can be changed, it is too small, more internal linking and external linking to authority sites. Only add information that is useful to the user. Since it is a delicate theme be careful with the tone and the content. https://www.maafirm.com/results/ • Keywords suggested: Fort Worth Personal Injury Lawyers, Fort Worth Personal Injury Attorneys, Personal Injuries, Experienced attorneys • Title Tag: Case Results • Meta Description: Read our Case Results and call today our personal injury lawyers for a free case consultation. • Do you recommend adding any heading: no • Do you recommend changing existing heading tags: no • An analysis of content on the page: The proven results could have images or a different template, adding a video of some remarkable results could be attractive to the user instead of only reading numbers. . https://www.maafirm.com/testimonials/ • Keywords suggested: Personal injury reviews, client reviews • Title Tag: Testimonials • Meta Description: Read our Client reviews and call today our experienced personal injury lawyers at Anderson firm injury for a free case consultation. • Do you recommend adding any heading: yes, change testimonials to client reviews • Do you recommend changing existing heading tags: yes, the first one to client reviews • An analysis of content on the page: The testimonials look a bit fake, and people could believe the author of the page wrote them, changing the testimonials to client reviews pulled from Google My Business would add more value and credibility to the users. I strongly recommend them to change this. https://www.maafirm.com/legal-blog/ • Keywords suggested: Personal injury blog • Title Tag: Legal blog • Meta Description: Read our personal injury blog and call today our personal injury lawyers at Anderson firm injury to get assistance. • Do you recommend adding any heading: yes, change legal blog to personal injury blog • Do you recommend changing existing heading tags: yes, the h1 to personal injury blog • An analysis of content on the page: The blog content is a bit thin, they could add more text to each content and focus on news and the main practice areas specifically to the car accidents page, they tend to repeat images and that doesn’t look good, I would recommend buying photos on istock photos so each post looks fresh. Create a section of recommended pages for the site: (minimum 5 pages) 5 New pages to Silo under the Car Accidents Page: • Car accident statistics • Intersection crashes • Highway crashes • Speeding • Distracted driving Statistics of Car accidents in Fort Worth What keywords should this page use? Car accidents, car accident lawyer, Texas car accidents, evidence on your behalf, car accident attorney, fort worth car accident lawyer. What type of content can be provided? Graphics, statistics, images, maps. What potential issues does this address? This would make the car accident page have more authority. What pages can this link to? To the car accident page, to the home page and to personal injury practice areas. Suggest a title tag and meta description. Title: Fort Worth Car Accident Statistics Meta description: Car accidents in Fort Worth are very usual. If you have been injured in a car accident call our lawyers at Anderson Injury firm for a free consultation. Suggest an H1 and an H2 tag H1: Fort Worth Car Accident Statistics H2: General overview of car accidents in fort worth Provide recommendations as to the length of the content. At least 1500 words. What resources can be included to make this page more search engine friendly? Related links, videos, maps, graphics, infographics What kind of call to action can this page include? Free case evaluation. Intersection crashes What keywords should this page use? Car accidents, car accident lawyer, Texas car accidents, fort worth intersection crashes lawyer, intersection crashes What type of content can be provided? Images, text What potential issues does this address? This would make the car accident page have more authority. What pages can this link to? To the car accident page, to the home page and to personal injury practice areas. Suggest a title tag and meta description. Title: Fort Worth Intersection Crashes Lawyer Meta description: Our experienced Fort Worth Intersection Crashes Lawyer can help you get the compensation that you need. Call us today for a free case evaluation. Suggest an H1 and an H2 tag H1: Fort Worth Intersection Crashes Lawyer H2: How Anderson Injury Firm can help you Provide recommendations as to the length of the content. At least 1500 words. What resources can be included to make this page more search engine friendly? Related links, videos,images, infographics What kind of call to action can this page include? Free case evaluation Highway crashes What keywords should this page use? Car accidents, car accident lawyer, Texas car accidents, fort worth highway crashes attorney, fort worth highway crashes lawyer, personal injury, injured in fort worth, tx What type of content can be provided? Images, text, videos What potential issues does this address? This would make the car accident page have more authority. What pages can this link to? To the car accident page, to the home page and to personal injury practice areas such as brain injuries, chest injuries, etc. Suggest a title tag and meta description. Title: Fort Worth Highway Crashes Lawyer Meta description: If you have a highway crash injury recently, call our fort worth lawyers at Anderson firm to get the legal assistance that you need. Suggest an H1 and an H2 tag H1: Fort Worth Highway Crashes Lawyer H2: How can Anderson Injury Firm can help you after a highway crash Provide recommendations as to the length of the content. At least 1500 words. What resources can be included to make this page more search engine friendly? Related links, videos,images, infographics What kind of call to action can this page include? Free case evaluation Speeding What keywords should this page use? Car accidents, car accident lawyer, Texas car accidents, fort worth speeding accidents, fort worth speeding accidents lawyer, personal injury, injuries, speeding, speed driving What type of content can be provided? Images, text, videos of speed driving cars What potential issues does this address? This would make the car accident page have more authority. What pages can this link to? To the car accident page, to the home page and to personal injury practice areas such as brain injuries, chest injuries, wrongful death claims Suggest a title tag and meta description. Title: Fort Worth Speeding Accident Lawyer Meta description: If you were injured because of someone else speed driving, call the experienced fort worth lawyers at Anderson firm to get the compensation that you deserve Suggest an H1 and an H2 tag H1: Fort Worth Speeding Accident Lawyer H2: What to do after a speed accident Provide recommendations as to the length of the content. At least 1500 words. What resources can be included to make this page more search engine friendly? Related links, videos,images What kind of call to action can this page include? Free case evaluation Distracted driving What keywords should this page use? Car accidents, car accident lawyer, Texas car accidents, fort worth distracted accidents, fort worth distracted driving lawyer, personal injury, injuries, distracted driving, What type of content can be provided? Images, text, What potential issues does this address? This would make the car accident page have more authority. What pages can this link to? To the car accident page, to the home page and to personal injury practice areas such as brain injuries, chest injuries, wrongful death claims Suggest a title tag and meta description. Title: Fort Worth Distracted Driving Lawyer Meta description: If you or a loved one have been hurt in a distracted driving accident call our lawyers at Anderson injury firm for a free consultation. We are here to help. Suggest an H1 and an H2 tag H1: Fort Worth Distracted Driving Lawyer H2: How our distracted driving attorneys can help you Provide recommendations as to the length of the content. At least 1500 words. What resources can be included to make this page more search engine friendly? Related links, videos, images What kind of call to action can this page include? Free case evaluation Success Metrics In this area, list out any metrics the client will want to track to help gauge the success of their SEO efforts. These should be directly related to the goals you uncovered. If you were working with a real client – use their goals. If you were working on a site, you discovered list out metrics pertaining to the following goals: Provide a minimum of 5 metrics to monitor. • Organic Traffic • Organic Bounce Rate • SEO Score • Keywords Rankings • Backlinks • Referring Domains • Local Visibility • Domain Authority • CTR • Pages indexed by Google • Crawl errors • Health Score • Duplicate titles and meta descriptions • Brand Mentions on Authoritative Sites • Mobile Responsive Web Pages • Speed of the site • Page Speed Increase in rankings: What main keywords should they track to identify success in this area? The main keyword that should be tracked is Fort Worth Car Accident Lawyer since the pages that we are creating are siloed under the car accidents page in order to give more importance, relevance, and authority to the page that has the most competitive keyword in our market. Also, we should track Fort Worth Car Accident Attorney since it is a variation of our main keyword. What are things the client should be aware of when tracking rankings? Of the fluctuations of the rankings, of the days that it dropped, if so many links affected the ranking, on the anchor text that they are tracking, on the page that pro rank is actually tracking with the specific anchor that they decided to track, they should check in an incognito window bright local to check where the page is ranking. If after a guest post the rankings got better or it was the opposite. Increase in Traffic: What Analytics metrics should be tracked here? • SERP Rankings • Audience Overview (Google Analytics) • Time Spent on Site • Pages per Visit • Bounce Rate • Organic CTR • Domain Authority • Page Authority • Referring Domains User Engagement: What metrics should be tracked here? • Session Length • Session Frequency • Pages per Session • Conversion Rate • Bounce Rate & Pageviews