Muhammad Huzaifa

Project 4: SEO Audit Part 1 Plan your Audit Marketing Objective & KPI ● Marketing Objective ● KPI Target Persona Background and Demographics Target Persona Name Needs 1.Money to fund education. 2.Some career related Online courses 3-Learning better English. 1. 19 years old 2. From Pakistan 3. Unmarried 4. High School Graduate HAMZA USMANI Hobbies Goals Barriers 1.Playing Cricket and video games. 2.Listening to Tedx Talks. 3.Reading success stories on internet. 4.Watching history related documentaries. 1.Becoming an entrepreneur. 2.Taking Father’s business to new heights. 3.Completion of the degree with good CGPA 1.Time bounded tasks. 2. Less experience in practrical field. 3.Few personal financial issues. Part 2 On Site SEO Audit Keywords Head Keywords Tail Keywords 1 digital marketing course what is digital marketing 2 social media marketing how to become a digital marketing expert 3 udacity nanodegree how to become a digital marketing freelancer 4 udacity digital marketing best digital marketing course by udacity 5 digital marketing online courses for digital marketing Keyword with the Greatest Potential HEAD KEYWORD: “Digital marketing course” has the greatest potential with a monthly volume of 1.7-2.9k and an organic CTR of 83%. TAIL KEYWORD: “What is digital marketing” has the greatest potential with a monthly volume of 851-1.7k and an organic CTR of 64%. Why enrolling in Udacity digital marketing course will help you in starting out your digital marketing career? This keyword will result in high potential in developing awareness among the people about udacity and also about it’s digital marketing nanodegree. This keyword can bring a good amount of traffic and can generate leads as it is very general and can be easily searched. On this topic, it can be written about the advantages of taking Udacity’s digital marketing nanodegree, with which digital marketing giants it is partnered with, about it’s hands-on-experience projects, about it’s mentorship support etc. Moreover, it could also be mentioned of it’s future career prospects, as how it will help a person in the job marketplace, that someone can do freelancing or can join a small start up. WHAT IS DIGITAL MARKETING This keyword can be proved as a key keyword in conversing traffic and generating leads, as it is comprehensively telling a searcher about digital marketing. It will give the audience the knowledge of modern age marketing as everybody wants to have a sense of something before spending their energy onto it. How to become a digital marketing freelancer:This keyword can be proved a milestone for attracting the traffic and gaining leads. Digital marketing is a hot field in terms of generating future jobs and promoting businesses. Many digital marketing freelancers are required in the marketplace and their is a huge gap. Many people wants to learn digital marketing and monetize their skill. Therefore, this keyword will help in guiding people what they required and what to do in order to become a digital marketer and pursue their career. Technical Audit: Metadata URL: https://digiskills.pk/Default.aspx Current Title Tag DigiSkills Training Program MetaDescription Digiskills courses MetaDescription