Muhammad Huzaifa

1. Customer Journey Based Marketing Plan What: Your Offer Marketing Objective: Your Company’s Product/Service Who Are Our Customers? Target Persona Background and Demographics Background & Demographics 1. 19 years old 2. From Pakistan 3. Unmarried 4. High School Graduate Target Persona Name Needs Needs 1.Money to fund education. 2.Some career related Online courses HAMZA USMANI Hobbies Goals Hobbies 1.Playing Cricket and video games. 2.Listening to Tedx Talks. 3.Reading success stories on internet. 4.Watching history related documentaries. Goals 1.Becoming an entrepreneur. 2.Taking Father’s business to new heights. 3.Completion of the degree with good CGPA. Barriers Barriers 1.Time bounded tasks. 2. Less experience in practrical field. 3.Few personal financial issues. Phases of the Customer Journey When+How+Where = Marketing Tactics Customer Awareness Journey Intent Desire ● ● Message ● Description Of the product in detail The link of the product with the customer ● ● Benefits of the product How it will solve the customer’s problem ● ● ● ● ● Channel ● ● ● Content marketing (e.g Articles, Blog posts) Social media marketing Paid social media ads Paid search engine ads Videos on different platform such as Youtube ● ● ● ● ● Social media organic and paid marketing Video ads Search Engine ads Articles and Blog posts ● ● ● Expressiv ely explainin g the benefits of the product What makes us different from our competit ors Why the customer should buy from us Retargeti ng marketin g Social Media organic and paid marketin g Video ads Search engine ads Action ● ● ● ● Usage of the product . Benefit of thEe product Explaini ng how to use it. Email Post Action ● ● ● Thanking for purchasing Asking to follow different Social media platforms Email 2. Budget Allocation DMND Budget Allocation Awareness: Budget Allocation for Media Planned Channels Spend Cost Per Click Number Average of Site Conversion Visits Rate Total Sales Facebook $7000 $1.25 5600 3 AdWords Search $1000 $1.40 714 Display $1000 $5.00 200 Video $1000 $3.50 285 $10000 Total # Visitors Total Spend 6799 0.05% 0.05% 0.05% 0.05% 0 0 0 Number of 3 new Students Interest: Budget Allocation for Media Planned Channels Spend Cost Per Click Number Average of Site Conversion Visits Rate Total Sales Facebook $7000 $0.50 14000 14 AdWords Search $1000 $1.50 667 Display $1000 $3.00 333 Video $1000 $2.75 363 $10000 Total # Visitors Total Spend 15363 0.1% 0.1% 0.1% 0.1% 1 0 0 Number of 15 new Students Desire: Budget Allocation for Media Planned Channels Spend Cost Per Click Number Average of Site Conversion Visits Rate Total Sales Facebook $26000 $0.30 86666 260 AdWords Search $1000 $1.50 Display $1000 $3.00 333 Video $1000 $2.75 363 Total Spend $30000 Total # Visitors 666 88028 0.3% 0.3% 0.3% 0.3% 2 1 1 Number of 264 new Students ROI: Budget Allocation for Media Phase Total Spend Total Total Number Number of Site of Sales Visits Awareness $10000 6799 3 $299 $897 $-9103 Interest $10000 15363 15 $299 $4484 $-5516 Desire $30000 88028 264 $299 $78936 $48936 Total $50000 110190 283 $84317 $34317 Profit Per Sale Total Profit ROI Additional Channels or Recommendations: ● ● ● Instagram and Youtube could also be potential platforms for high conversion rates as both have followers in billions and are multi optional platforms. As Desire stage has brought the highest conversion rate, thus for the next campaigns, more budget should be allocated for this stage. As the customer journey is not linear as it seems, therefore, advance analytics should be used for a better campaign. 3. Showcase Work Market your Content Blog Post Luckily, they were also offering a nanodegree on digital marketing. I read all of its offerings and it’s benefits of hands on practical projects. I buy that course for $999. Within three months after completing the course, I have gotten an outstanding knowledge of the digital marketing world. With less than a month left in the high school project submission, I started my campaign for the assigned product. I worked tirelessly on the project, marketing it on all social media platforms and search engines. Finally, I submitted it two days before the headline. And because of Udacity, I got the first prize in the competition. Not only that, because of the all the handful projects, I got a job in a local digital marketing firm. I made several successful projects for my firm and kept enhancing my portfolio. Until finally, I established my own digital marketing agency in my hometown. Ever since then, my company is making projects for big firms and competing on international level. SOCIAL POST Run a Facebook Campaign AD SET ENGAGEMENT AD SET DELIVERY Keywords Head Keywords Tail Keywords 1 digital marketing course what is digital marketing 2 social media marketing how to become a digital marketing expert 3 udacity nanodegree how to become a digital marketing freelancer 4 udacity digital marketing best digital marketing course by udacity 5 digital marketing online courses for digital marketing Keyword with the Greatest Potential HEAD KEYWORD: “Digital marketing course” has the greatest potential with a monthly volume of 1.7-2.9k and an organic CTR of 83%. TAIL KEYWORD: “What is digital marketing” has the greatest potential with a monthly volume of 851-1.7k and an organic CTR of 64%. Why enrolling in Udacity digital marketing course will help you in starting out your digital marketing career? This keyword will result in high potential in developing awareness among the people about udacity and also about it’s digital marketing nanodegree. This keyword can bring a good amount of traffic and can generate leads as it is very general and can be easily searched. On this topic, it can be written about the advantages of taking Udacity’s digital marketing nanodegree, with which digital marketing giants it is partnered with, about it’s hands-on-experience projects, about it’s mentorship support etc. Moreover, it could also be mentioned of it’s future career prospects, as how it will help a person in the job marketplace, that someone can do freelancing or can join a small start up. WHAT IS DIGITAL MARKETING This keyword can be proved as a key keyword in conversing traffic and generating leads, as it is comprehensively telling a searcher about digital marketing. It will give the audience the knowledge of modern age marketing as everybody wants to have a sense of something before spending their energy onto it. How to become a digital marketing freelancer:This keyword can be proved a milestone for attracting the traffic and gaining leads. Digital marketing is a hot field in terms of generating future jobs and promoting businesses. Many digital marketing freelancers are required in the marketplace and their is a huge gap. Many people wants to learn digital marketing and monetize their skill. Therefore, this keyword will help in guiding people what they required and what to do in order to become a digital marketer and pursue their career. 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