Campaign Approach
Target Persona
Background and
Demographics
Background &
Demographics
1. 19 years old
2. From Pakistan
3. Unmarried
4. High School Graduate
Target Persona
Name
Needs
Needs
1.Money to fund education.
2.Some career related
Online courses
3- Need to improve his
English for career purposes.
HAMZA USMANI
Hobbies
Goals
Hobbies
1.Playing Cricket and video
games.
2.Listening to Tedx Talks.
3.Reading success stories on
internet.
4.Watching history related
documentaries.
Goals
1.Becoming an
entrepreneur.
2.Taking Father’s business
to new heights.
3.Completion of the degree
with good CGPA.
Barriers
Barriers
1.Time bounded tasks.
2. Less experience in
practrical field.
3.Few personal financial
issues.
Marketing Objective
KPI
Campaign Summary
Campaign Summary
Ad Images:
Key Results
Campaign Results Reach Cost
Amount
Spent
Ad One
171
30,880
$0.24
$40.36
Ad Two
176
32,752
$0.25
$44.80
14,484
$0.33
$14.84
58,576
$0.25
$100
Ad Three 45
Overall
393
Campaign Evaluation
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Campaign Evaluation:
Recommendations
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Appendix
Screenshots for
Reference
Campaign Results:
Performance
Campaign Results:
Demographics
Campaign Results: Placement
Ad Set Data: Performance
Ad Set Data: Delivery
Ad Set Data: Engagement