Muhammad Huzaifa

Project 7: Email Marketing Part 1 Plan Your Email Content Marketing Objective & KPI ● Marketing Objective The marketing objective of the campaign is to acquire 10 conversions within 5 days. ● KPI Number of new conversions achieved during the campaign. Target Persona Background and Demographics Background & Demographics 1. 19 years old 2. From Pakistan 3. Unmarried 4. High School Graduate Target Persona Name Needs Needs 1.Money to fund education. 2.Some career related Online courses HAMZA USMANI Hobbies Goals Hobbies 1.Playing Cricket and video games. 2.Listening to Tedx Talks. 3.Reading success stories on internet. 4.Watching history related documentaries. Goals 1.Becoming an entrepreneur. 2.Taking Father’s business to new heights. 3.Completion of the degree with good CGPA. Barriers Barriers 1.Time bounded tasks. 2. Less experience in practrical field. 3.Few personal financial issues. Part 2 Create an Email Campaign Email Series Email 1: An amazing opportunity to learn to market online with Udacity. Email 2: Advance your digital marketing career with Udacity. Email 3: Join the best digital marketing course today. Creative Brief: Email 1 Overarching Theme: 3-5 Sentences General The Purpose of this e-mail is to generate awareness about Udacity.s digital marketing nanodegree program. Therefore, it will contain a short description of the content students will receive after enrolling into the program. The focus will be conversed on the needs of the persona. It will be sending out for one week for one month. Subject Line 1 An amazing opportunity to learn to market online with Udacity. Subject Line 2 Udacity is providing an amazing opportunity to learn the skills of marketing online. Preview Text It will be explained which skills you will learn in the program and how the real projects will help them in acquiring new jobs in the DM market place. Body Acquire the skills to prepare you for your future career. This program. We will help you launch your career with a 360-degree understanding of digital marketing world. The live hands-on-projects will help you make a dynamic portfolio of your work and will make you able to achieve your desire job. Outro CTA Click here and avail this great opportunity. Creative Brief: Email 2 Overarching Theme: 3-5 Sentences General The purpose of this email is the retention of the customers. In this email, a brief overview of the DMND will be given and why one should enroll into the program. The email will be sent once in a week for a month. Subject Line 1 A 360 understanding of the digital marketing world. Subject suchLine 2 Learn digital marketing with real live projects. Preview Text The text will briefly explain which skills will you gain and how it will help you utilizing them in the marketplace Some facts and figures regarding the booming industry of digital marketing will be shown as well. Body Learn digital marketing with industry professionals acquiring years of hands of experience. You will get the chance to run live campaigns on major marketing platforms. We have collaborated with industry leaders such as Facebook, google and others to provide you a valuable understanding of digital marketing. Outro CTA ENROLL NOW! Creative Brief: Email 3 Overarching Theme: 3-5 Sentences General The purpose of this email is remarketing. This third email will be a reminder for the subscribers to enroll in the program and how it can help them acquiring holistic understanding of digital marketing and begin their career. Subject Line 1 Last opportunity to enroll for the upcoming term. Subject Line 2 Join the upcoming term before deadline. Preview Text The text will elaborate about the in-demand skills of digital marketing and how studying the DMND will help you become a hot commodity in the digital marketing marketplace. Body After graduating from this program, you will have a complete understanding of digital marketing field and how to apply your knowledge in the real world. The program is comprised of 11 real world projects fto gain in-hand experience. We have partnered with industry leaders, Facebook, Google, Hubpot, Mailchimp, Hootsuite, Moz to ensure more holistic knowledge of digital marketing Outro CTA Join now! Calendar & Plan Email Name Planning Phase Email 1 Plan awareness program, no. of emails to send, date and time, and selecting to send to whom. Email 2 Email 3 Send Phase Analyze Phase Sending 2 emails to friends and family for optimization and editing. After final approval, will be sending “A” version of email to half of the list and “B” to other half. After two days, will be analyzing which email perform better in all aspects for future campaigns. Planning for retention of customers, no. of emails to send, date and time, and selecting to send to whom. Sending 2 emails to friends and family for optimization and editing. After final approval, will be sending “A” version of email to half of the list and “B” to other half. After two days, will be analyzing which email perform better in all aspects for future campaigns. Plan to remarket the program, no. of emails to send, date and time, and selecting to send to whom. Sending 2 emails to friends and family for optimization and editing. After final approval, will be sending “A” version of email to half of the list and “B” to other half. After two days, will be analyzing which email perform better in all aspects for future campaigns. Week One M T W T Testing Phase Week Two F M T W T Week Three F M T W T EMAIL 1 EMAIL 2 EMAIL 3 Color Key Planning Phase Testing Send Phase Analyze Phase F Part 3 Build & Send Draft Email Final Email Part 4 Sending & Analyzing Results Results Email #1 After you have hit send on the first email of your campaign, you can spend some time analyzing the results. 1. Calculate the Open Rate Results and Analysis Sent 2500 Delivered Opened 2250 495 Opened Rate Bounced 0.22 225 Results Continued Email #1 Results can be monitored within the first 24 hours of an email send, after a couple days or even after a week. 1. Calculate the CTR and the Conversion Rate Results and Analysis Clicked CTR Take Action 180 0.08 75 Conversion Unsub 0.03 30 Final Recommendations For Future campaigns based on Email 2 and Email 3, It will need to be assure that the email campaign have eye catching subject lines and appealing infographics such as video, gigs etc in order to increase the CTR and ultimately CR. A/B testing will be applied both with the subject lines and infographics in order to determine the interest of the customers. The most important part is the written content which guides the customer about the product. For this, more precise and concise sentences will be used so that it can grab attention and the customer will have a quick idea about the product.