Muhammad Huzaifa

Campaign Approach Description, Marketing Objective, and KPI 1. Approach Description The campaign is based on promoting Udacity’s free online “Introduction to Machine Learning” course. The target audience is students of college students and higher education who have interest in computer science, technical education, and IT. My location for targeting is “United Kingdom”. I have written well precise ads copy so that targeting audience will have clear idea what really our ad is offering and the clicking it will satisfy them. I will write to provide an example of ad copy from one of the ad copy down here; “Sign up for Udacity's free online course on Introduction to Machine learning. 100% Free online course.” ● ASSIGNED CAMPAIGN :1- COURSE:- Introduction to Machine Learning 2- LOCATION:- United Kingdom 2. Marketing Objective & KPI 1. To get 20 new students signing up for free machine learning introductory course in a 5 day adwords’ search engine campaign. 2. Number of students signing up for the course. Ad Groups Ads and Keywords Ad Group #1: Ads & Keyword Lists AD 1 AD 2 KEYWORDS LIST:21 KEYWORDS Ad Group #2: AD 1 AD 2 KEYWORDS LIST :20 KEYWORDS Appendix Screenshots for Reference Review your campaign Campaign Summary