Muhammad Huzaifa

Marketing Challenge Option 1 Digital Marketing Nanodegree Program Step 1: Getting Started DMND Program Digital Marketing for DMND Program. Marketing Objective: DMND Taking leads of 10,000 high school students for DMND in 2019’s quarter. KPI: DMND. PRIMARY KPI:1-Number of students downloading the Social Media Advertising Guide in 2019’s quarter. 2-Those Students finally buying the DMND program Step 2: Value Proposition Value Proposition FOR motivated High School Students. WHO need flexible and hands on practice “Digital Marketing” course. OUR online and flexible digital marketing program THAT real world hands on practice Digital Marketing skills UNLIKE online learning platform like Coursera and EdX OUR OFFER most updated and real world hand on practice projects within a reasonable price Step 3: Customer Persona Interview Q1: Ans: No I am not married yet. Well, on my behalf, I earned approximately 5 lacs Rupees annually. Q2: Ans: I have completed my high school currently enrolled in Karachi University. My field of study is pretty much exciting i.e Space Science. Q1: Challenges and Barriers Ans: My biggest challenge is to earn enough money to provide the best life to my parents. Empathy Map THINKING • Completion of university education. • Paying up for the study fees. • Earning adequate amount of money SEEING • Using top social media sites. • Planning to do courses on Coursera. • Attending successful businessmen webinars. DOING • In Second year of his university. • Working as a private tutor. • Working part time in marketing firm. FEELING • Seems complicated. • Time bounded task. • Little Resources to fund education Target Persona Background and Demographics Background & Demographics 1. 19 years old 2. From Pakistan 3. Unmarried 4. High School Graduate Target Persona Name Needs Needs 1.Money to fund education. 2.Some career related Online courses HAMZA USMANI Hobbies Goals Hobbies 1.Playing Cricket and video games. 2.Listening to Tedx Talks. 3.Reading success stories on internet. 4.Watching history related documentaries. Goals 1.Becoming an entrepreneur. 2.Taking Father’s business to new heights. 3.Completion of the degree with good CGPA. Barriers Barriers 1.Time bounded tasks. 2. Less experience in practrical field. 3.Few personal financial issues.