Muhammad Hamza

Optimizing Google Shopping Feed for High Ticket Gaming Items  Hamza Google Ads Specialist Flashfl is a gaming store specializing in high-ticket items in the gaming niche. Despite having their Google Merchant Center (GMC) approved, they were struggling with an unoptimized product feed, which hindered their advertising performance and profitability. Flashfl faced significant challenges with their Google Shopping feed, which was not optimized, leading to poor ad performance. Their high-ticket items were not gaining the visibility and clicks needed to drive sales, resulting in underperformance in their advertising efforts. Solution We implemented a comprehensive strategy to optimize Flashfl’s Google Shopping feed and manage their ad-spend effectively. Feed Optimization: Improved product titles and descriptions to enhance relevance. Corrected errors and inconsistencies in the feed. Added high-quality images and relevant keywords. Budget Management: Allocated a budget of $19,000 for Google Shopping ads. Focused on high-performing products and adjusted bids accordingly. Campaign Structuring: Segmented campaigns based on product categories and price points. Implemented negative keywords to filter out irrelevant traffic. Results: Budget Spent: $19,000 Clicks: 421 Impressions: 17,000 Revenue Generated: $81,700