(Article) How to sell comics like a pro?
How to Sell Comics Like a Pro
There are many ways to sell comics; you can sell them individually, in large lots, or in packages – and you
can sell them online or offline. Here are some tips on how to sell comics like a pro!
Choose Your Platform
In order to sell comics online, you need to choose your platform whether it is your own website or any e
commerce platform. There are various ways for you to do so and it’s better if you decide on one platform
before you try anything else. For example, if you’re really excited about selling comics using an ecommerce website like eBay, then all of your efforts should be focused around making sure that eBay is
your primary sales channel. If there’s room in your budget for Facebook ads, then allocate resources
accordingly.
Choose Your Distribution Channels
Once you’ve created your comic, you need to decide how you’re going to sell it. Depending on what kind
of comic and artist you are, there are a few good options for selling comics. First off, if you have any
industry contacts, then it might be worth talking with some companies or agents first. If that isn’t an
option or something that interests you, then try going through distributors like Diamond Comic
Distributors or ComiXology.
What To Do When They’re Gone
If you’re trying to sell something, it’s helpful to understand why your customers are interested in buying.
If they’re attracted by nostalgia, they may not be ready for new content; if they want to contribute directly
to an artist, it might not make sense for them to buy books off Amazon or eBay. Thinking about what your
customer wants and how that might inform sales decisions can help you refine your marketing strategy
and ultimately sell more of what you have.
Packaging And Marketing
When you’re creating your comic books, put some extra thought into how you package and sell them.
While most comics are still bought in-person at comic book shops, some larger retailers (like Wal-Mart)
may order through distributors. When creating covers for your comic, it’s important that they stand out
from other comics on store shelves—but not so much that they look like posters.
Pricing Strategy
Whether you’re doing freelance work or creating and selling your own comic, it’s important to know how
to price your work. As with most things in life, pricing is often determined by supply and demand. If people
really want your comic book (because they enjoy reading it or think they can resell it for a profit), they
may be willing to pay extra money for it.
Merchandise Expenses
If you’re going to sell comics at cons, conventions, and trade shows (or anywhere else), it’s important to
have your books branded. You don’t have to spend a lot of money—you can print your own stickers and
banners on sites like Vistaprint—but you should spend some money if you want your books taken seriously
by customers.
Additional Opportunities
In addition to comic book conventions, there are plenty of other ways you can sell your comics. Anytime
there’s an event with attendees (e.g., conventions, theme parks, sports games) look for businesses that
might be looking for something unique or exciting as giveaways—your custom comics could fill just such
a niche.