Muhammad Bin Naeem

Account Overview Report: Here at PPCexpo we have designed an “Ads Overview Report” unlike any that you can find elsewhere: it will help you maximize the study of data from your Google Ads account. Our motivation and reason for creating such a report was to further enhance the in-depth insights from the standard account overview dashboard generated by Google Data Studio. Access to the details of each segment provided in this report was not enough. We decided to tackle this obstacle, and so, by implementing an enhanced drilldown, slicing and dicing functionality we gave our users the power to dig into details directly from the Account Overview Report. A major advantage that we retain over the “Account Overview Report” generated by Google Data Studio is the ability to view PPCexpo generated report offline in a PDF file. With PPCexpo generated report, any segment that you want to investigation can be drilled down with just a click. In-depth insight on the following metrics, for each segment of your AdWords account, is now within your grasp. ClicksCost ImpressionsAverage CPC CTRWasted Spend Conversion rateConversion Cost/Conversion