PPC Lead generation
Google Ads
Case Study:
LEAD GENERATION
IN EDUCATION
NICHE WITH PPC
ADS.
Business Type :
Online Education Company
Goal :
High Quality Leads and reduce
Cost per Lead
Ammar
Ammar
Challenges
New Google Ad
Account
Account Level
Issues
Struggling to gain
reach due to high
competition
Campaigns on
Automated keywords
and strategies
No Conversion
tracking setup
Inaccurate data
due to improper
goals setup
02
01
Low Converting
Landing Pages
Landing Pages
lacking mobile
friendliness
03
04
Actions taken
Optimized the
campaigns on weekly
basis over 2 Months.
Run new Google
PPC campaign with
well researched
keywords & Ad
copy.
Installed Google
Analytics 4 and GTM
for accurate reporting
& Tracking
Created specialized
landing pages to
improve coversion
rate.
Ammar
Campaign Results
+325 New Qualified Leads
Cost Per Conversion reduced
to just $29.73
1.5% increase in Conversion
rate
Strategy
DSA performed well
YouTube campaigns ready to
target TOF
New Offers ready to be tested
Ammar
Ammar