Leads for Counseling Services
Google Ads
Case Study
GOOGLE ADS OPTIMIZATION
FOR LEADS - +142% INCREASE
Couples therapy and
Counseling services in New
Jersey, United States
Ammar
Goal
Optimize the campaign with
decaying results for more leads &
reduce cost per lead
Challenges
Search impression share dropped
drastically
Problems in tracking 2 conversion
actions
Landing pages with low
conversion rate
High competition in the Area
limiting the scale
Ammar
Ammar
Actions taken
Setup competitor
campaigns
1
2
Corrected and
tested Ad tracking
3
4
Setup DSA
campaigns for new
keywords
New Top of Funnel
Ad campaigns
setup for demand
Imported Quality
leads by enhanced
conversions
5
6
Optimized landing
page for both of
conversion actions
Google Ads
Ammar
Campaign Results
+140% INCREASE IN
LEADS
COST PER LEAD REDUCED
BY 54%
Strategy
YOUTUBE CAMPAIGNS READY
TO GENERATE DEMAND
DISPLAY REMARKETING TO
RETARGET VISITORS