Mubaraq Balogun

Brand Book CONVERSE FORMER LOGO 2 Rebranded Converse 3 BRAND STATEMENT Converse is the Only Lifestyle Brand that adopts abstract and geometric patterns from Africa for clients looking to explore visual abstraction and evolving trend who recognises customers’ needs for comfort, and colorful illustration an era of multi diversity and youthfulness. 4 COLOR PALATTE Primary Colors CMYK 1, 34, 92, 0 CMYK 85, 16, 100, 3 RGB 249, 77, 46 RGB HEX #f9b12e HEX PANTONE 142C 14, 149, 71 #0e9547 PANTONE 347C C MYK 85, 50, 0, 0 RGB 20, 178, 187 HEX #1d76bb CMYK 1, 99, 97, 0 PANTONE 7461C RGB 235, 34, 39 HEX #eb2227 PANTONE 485C Secondary Colors The converse color palette reflect the compnay brand. Primary colours are colors that are used in the logo that represent the rich african heritage. They are the main colors that will be used every media communication. Secondary colors, can be used as the background color and other secondary graphic elements. CMYK 100, 80, 43,45 CMYK 3, 4, 6, 0 RGB 0, 43, 73 RGB 244, 240, 235 HEX #002b49 HEX #f4f0eb PANTONE 7463C PANTONE 663C 5 LOGO TYPOGRAPHY Primary Typeface Samsung Sans(Bold) Aa ABCDEFGHIJKLMNOPQRXTUVWXYZ abcdefghijklmnopqrstuvwxyz- Samsung sans(Medium) Aa ABCDEFGHIJKLMNOPQRXTUVWXYZ abcdefghijklmnopqrstuvwxyz- Samsung san (Thin) Aa ABCDEFGHIJKLMNOPQRSTUVWXY HEADLINE Subheadline Lorem ipsum dolor sit amet, ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorp suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignisim qui blandit praesent luptatum zzril delenit augue duis abcdefghijklmnopqrstuvwxyz- 6 LOGO ICONS 7 LOGO DESIGN 8 LOGO DESIGN 9 LOGO DESIGN 10 LOGO TREAMENT 11 LOGO TREAMENT DESIGN ELEMENTS Design elements are from geometric shapes and lines. These basic shapes and lines are creatively arranged to form patterns. This patterns symbolises the brand. 12 BRAND PHOTOGRAPY 13 BRAND PHOTOGRAPY 14 BRAND ADVERT 15 BRAND ADVERT 16 BRAND ADVERT 17 BRAND PACKAGING 18 BRAND VEHICLE 19 BRAND BUSINESS CARD 20 BRAND WEARS 21 BRAND SITE 22 BRAND APP 23 BRAND ENVIRONMENT 24