Monisha Wamankar

10 amazing Facebook Tips and Hacks for Agencies Today majority of the real estate agencies and mortgage brokers are using the biggest marketing tool- Facebook, to attract their target audience. If you are one of those and have yet not given a thought towards it, you are likely to lag behind your competitors. Joining the social media revolution will not only assist you in spreading awareness about your business and gaining customers but it will also enable you to build relationships with your peers. So, what are you waiting for? The prime engagement opportunity to grow your business is just a click away. Given below are some amazing tips that you can take advantage of, for a clever and efficient marketing strategy. 10. Create a Facebook page today! Facebook has brought a renaissance in today’s era. It is one of the most effective tools that not only connects loved ones but also businessmen and clients. Creating a Facebook page and its proper management can alone help you a lot in reaching the masses. In order to create your Facebook page, just log on to your Facebook account, Go to “Create a Page”. If you have a physical office you can choose “Local Business or Place” but for the vast majority of real estate and mortgage broker agents, "Company, Organisation, or Institution" is preferable. Amongst the Business Categories, “Small Business" will be the most suitable for you if you are running a real estate agency or mortgage brokage. Hereafter update the Profile Photo, a clever choice can be your logo. Click “Update Info” to add all your agency details. Give the remaining details of the agency in the “About” section. If you do not know in depth of the real estate or mortgage business, it’s absolutely fine! You can fill other details likeaddress, credentials, and other business info. 9. Start sharing updates So you have successfully completed the first step. Now its time to let your audience know about the recent updates related to your business. Share recent happenings in your agencies amongst your customers. Try to allure your clients with milestones achieved. Make them realize why choosing your agency would be the right choice for them. Make the use of right hashtags to appear in the majority of searches. Avoid sharing unnecessary updates. Posting your selfie won’t be of any use for your customers. Share updates that are customer-oriented and that makes them familiar with your business. 8. Boost your page to reach your target audience Boosting your page is an ideal targeting method that can garner you new followers. You can also customize whom to boost the content and narrow down who can see the updates. Thus, with the Boost option, you can filter your core audience. The cost to start boosting your content is $5 and it increments based on how big the reach you desire for your content. 7. Follow the 80-20 rule The 80-20 Thumb rule states that 80% of your content should be customer-focused and rest 20% should revolve around you and your business. Likewise, you can gain the trust of your customers and build a strong bond with them. Prioritizing your customers will enable them to choose you above rest of the agencies and thus will eventually lead to the growth in your business. 6. Respond to Comments Just creating a Facebook Page is not enough. Its efficient implementation is extremely crucial. You will have regular comments on your posts. It is required that you reply to all the queries and questions of your customers. Quick replies would be even beneficial. Facebook has now become one of the most cost-effective ways for the right style of Marketing. You can even have some of the team members specifically for the management of the page. If managed carefully, no other Marketing tool will work better than this for you. 5. Offer Helpful advice You should persistently keep yourself aware of the market demand and challenges your customers are facing. You should diagnose the problem and render helpful pieces of advice on the same. This will let your readers realize that your agency is not just working for profit but is deeply concerned for the welfare of its clients. 4. Post images of you, your team and happy clients Posting photos of you and your team help to put a personal face on your business. Potential buyers get to know that they are dealing with real people and not just faceless corporations. Also posting photos of happy customers serve a two-fold purpose: on one hand, it shows that people are interested in your agency and on the other, it also shows that people trust your agency. 3. Gather Leads Send visitors like request, so that they can like your page. Keep them notifying about your business. Keep generating lead since they are more likely to remember you now than a week before. Some companies like Wishpond and Antago also run contests and Sweepstakes to generate leads. 2. Use your personal Profile Along with your Facebook Business page, constant posts on your Personal profile can be complimentary. It reminds your facebook friends that you have a business page too and the ones who are newly added can like and take a look at the same. It also portrays you as a passionate worker who is toiling hard for the expansion of the business. 1. Advertise on the social network Paid ads on Facebook offers another real estate and mortgage brokage marketing opportunity. Creating text or display adds can help you to bolster your brand awareness and gather more followers to your website. Much of agents’ referral traffic comes from Facebook. Final Thoughts Facebook in the present world has turned out to be a gigantic tool that can be employed by your agency to easily and creatively connect to your customers. Along with a Facebook business page, right optimization techniques and its efficient management are also required to boost the reachability of your agency and entice your clients.