Monique Day

Brand Guidelines The idea behind my brand is that we want to be able to create sleek designs for a sophisticated customer. We want to be able to provide companies with a company that will be working hard to be able to provide them with the best work money can buy. Within Monique Lynette Designs there will be an element of creativity that will work well with a lot of brands. We will provide a professional service for a reasonable price. Our goal is to be able to reach global status, gathering clients from all over the world. We would also love to be able to reach an audience that not only needs a logo design but also being able to design packaging, stationary and advertisements for companies. Also being able to have employees that live all over the globe, would be something that the Monique Lynette Designs would love to be able to work towards. This logo is to be show as above on the correct colours. There is to only be a black background on certain parts, this needs to be the only dark colour used as a background. There should be the purple colour used for the rest of the logo designs. I want to have majority of the backgrounds to be the pink shade or pure white. Mission Statement Primary Logo Design R: 76 G: 15 B: 64 #4C0F40 R: 245 G: 230 B: 241 #F5E6F1 C: 64% M: 100% Y: 40% K: 46% C: 2% M: 10% Y: 0% K:0% This secondary logo is to be used when the client is wanting to have a smaller square shape version of the logo. It is to be used for small elements of representing the compary and is not to be used when placing it onto large spaces. Secondary Logo Design Colour Palette R: 255 G: 255 B: 255 #ffffff C: 0% M: 0% Y: 0% K: 0% R: 0 G: 0 B: 0 #000000 C: 0% M: 0% Y: 0% K:100% Photograph Signature Regular Caflisch Script Pro Light This typeface was used within the Monique Lynette aspect of the Logo. This was also used within the ML in the smaller block logo. This is because it was great to be able to have a font that was readable, and would be very sophisticated. Caflisch Script Pro was used because the designer wanted to have a thin font that would work well to go under the main body of the logo. This is a supporting font thus it needed to be something that was similar but not the exact same weight or style as the main body. All of the fonts that we’re used for the logo are downloaded from Adobe Fonts. Typography Business Cards Tote Bags Mugs Hoodie Theres are some examples of applications and where you would put in the primary logo or the secondary logo. This allows for you to be able to know where the best place is to have the different logo designs. Phone Pop-socket Shopping Bag Placing onto applications and rational For the inspiration that was undertaken, there was research done behind some elegant and sophisticated designs. I want to have a brand that is known for its delecate designs and femine touch. This means that I want to have different designs that work well within these examples. I want this brand to be doing designs that work really well together along with the simplisity of the designs. Finally analysing different colour palettes within Adobe Colour. Starting with the pink shade, which was discovered because the client wanted a colour that wasn’t a white but was light enough to go on a black background, thus a pink shade. From there the other colours was discovered by working across to decipher what colours would work well with the pink shade. Furthermore wanting a shade that was a dark one but not black was a nessessity so this meant experimenting with different pink-black shades. Moodboard Rational Behind the Moodboard Work was created by Monique Day in Adobe Illustrator. Also in conjunction with Adobe Colour for the colour palettes. To contact please: email:-call:- Credits