Mohit Kumar

Case Study Project Name – https://www.grotal.com/ Here are a few results: 78% increase in total site conversions 70% increase in traffic from new users 68% increase in site traffic Overview: Grotal is the largest Search Engine in India. Grotal gives you concise, precise, and exact data that can be used directly. It works like a bridge between the user and the buyer. It provides multiple modules where you can advertise your business and is a platform that allows the users to make their own webpage by managing the tabs given in the dashboard. Problem Grotal needed to scale marketing up from listing Local Businesses to more than 1000+ brands across the nation. They needed to create a “repeatable” digital platform that it could spin up for various new regional brands, which the portal continues to acquire at a dizzying pace. To ensure they could meet their rigorous growth objectives, they needed a digital marketing agency that had extensive experience scaling multi-location citation groups. Drive Traffic by Developing a Robust SEO Strategy Woosper breathed serious life into Grotal SEO metrics with a unique, multipronged approach. This included extensive link building, content marketing, and technical SEO that built a solid groundwork for growth, which can easily be reproduced for new acquisitions. Since the beginning of this engagement, organic search traffic has steadily increased. How We Did It Content production Built a full-funnel content marketing strategy that takes into account the different stages of the Business journey (top, middle, bottom) and how it affects their relationship with Grotal.    Blog posts Services & Listing pages Locations & User pages Sitewide keyword optimization Woosper’s SEO strategy is optimized for where Google is going, not where it is now. That’s why we optimized Grotal to suit the way Google uses entities to match the user intent to results (even when the keywords aren’t an exact match). • • • • Content silos Semantic schema markup Internal linking Entity-focused keyword selection Link building Link building outreach is a core part of our broader SEO strategy for Grotal. Today, a variety of link building efforts have achieved a snowball effect in which Grotal is naturally earning links from the content we’ve created, as well as other earned links. On-page and technical SEO best practices Grotal now enjoys a scalable technical framework that helps their content get discovered, crawled, indexed, and ranked at a much faster rate. This includes custom post types; XML sitemaps; crawl rate optimization; and schema markup. • • • Performance monitoring, and reporting 100s of monthly technical SEO checkups and reports Page Experience & Google Core Web Vitals update optimization