Mohit Kumar

Google Ads Case Study For Client RENTAL CARS Rental Cars 247 is your value for money 24/7 car rental company in Auckland, New Zealand. We provide high-quality, reliable, and affordable car rental services in Auckland, and we go the extra mile to ensure we deliver an optimal customer experience with each car hire. Drive people to your website. Generate the qualified traffic. Cost-effectively reach potential targeted audience and get more customers. Improve the value of search campaigns. Decrease costs per conversion. Increase awareness among relevant audiences. Not getting quality leads. Cost/conversion is high. Unclear call to action. Not enough budget. We had built the client’s Google ads campaign from the ground up. The account was split into meaningful campaigns that targeted specific ad groups targeting different locations. Ad Groups were built within each campaign and targeted ads were written for specific audiences within each group. Did the competitor's advertising research. High Search volume Keyword Research. Conversion tracking codes set up. Audience Research. Engaging Ad Copy Creation with Proper CTA (Search campaign) Target all the website visitors. Used bid strategies that optimize conversions. Cap the number of times your visitors can see the ads. Schedule ads for when your visitors are likely to see them. Utilized negative keywords wisely. After having approval from all the setup requirements, we did the campaign set and launched the campaigns with a monthly budget of $1000. Campaign Management Location Targeting Use of Ad extensions Ad Scheduling Device Targeting A/b Ad testing Negative keyword implementation to reduce the campaign cost Analyze search terms properly Audience Testing Find more opportunities with recommendations One on One Consultation with the client on a campaign setup, budget, and goals. Prepared a plan of action and then implemented it according to the plan. Used Spy fu, and Semrush to check competitor's ad performance stats. Set up, Optimize, and Launched the New Campaign. A comprehensive review of the existing campaigns. Monitor results and make appropriate changes to the campaign to continue improvement. Extensive performance report to discuss wins, improvements, and next steps. In the past three months, we have continued to manage the account and continued to provide value. These were the metrics that measure the campaign’s success. Reduced costs-per-conversion by 50% Conversion rates and CTR almost twice in the timeline of 3 months Number of orders increased by 90% Our team of experts and campaign managers is highly experienced in ROI generation for start-ups and established brands. For Rental Cars, we have strategically planned everything from basic planning to deployment and tracking to generate huge traffic.