A presentation
on presentations
Best practices on designing presentations that
leave an impact
Presentations are all
about taking people on a
journey
At the end of the day, a presentation is all about
taking people on a journey. It’s about sharing a
story that inspires, informs and moves people to
act.
When designing presentation slides, you need to
find a balance between keeping the interest of
your audience and maintaining their attention,
while not distracting them from your key
message.
The aim of presentation slides is to enhance
learning and understanding, by supplementing
what you're saying (not be the main focus of your
talk).
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The most important things you need to
remember are:
If your slides are more important than what you are saying then your message will lose
impact. Your slides must be an accompaniment and should not distract from your words.
Keep it simple
Remember your presentation mainly serves as an accompaniment and should not
distract your audience from your words. You do not need to put everything on the
presentation, only add key points and takeaways that you want to emphasise for your
audience.
Think about how everything sits on the page
The best presentations are the ones where everything flows and ties together. Whether
it is the font size, images, graphics or even the colors used, you need to think about how
every element works together to share one message.
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The most important things you need to
remember are:
If your slides are more important than what you're saying then your message will lose impact.
Your slides must be an accompaniment and not distract from your words.
Be consistent
The slides should have the same design, including colour scheme, font size & font type.
This makes the presentation flow better and emphasises that each slide is part of same
story you're telling. This consistency will help with understanding and it's less
frustrating for the audience. Organisations normally have designs and colour schemes
they like to use. If the presentation is for a client, find out if they have a template.
Be accurate: The slides should have correct information, spelling and grammar. Errors
will only distract your audience and make you message less credible. Ensure you’ve
done the necessary due diligence to confirm the accuracy of statistics, facts or data that
you add to the presentations. Add any references to sources of information at the
bottom of each slide, or on the last page of your presentation.
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