Cover Letter with Success Stories
Dear Team,
I hope this message finds you well!
If you're looking for a passionate and results-driven expert in Organic Growth | ASO | ASA | CRO | Product
Marketing with over 5 years of experience, I'd be thrilled to introduce myself.
With a proven track record of optimizing 200+ app store listings across various categories on both Google Play
and the App Store, coupled with a deep understanding of user psychology, I specialize in developing strategies that
enhance app visibility, drive downloads, and fuel revenue growth.
My expertise extends to ASO, Google Ads, Apple Search Ads, and CRO techniques tailored strategies to optimize
your install-to-subscription conversion rates. My holistic, systematic approach ensures your app surpasses
competitors and reaches its full potential, delivering measurable KPIs success and long-term value.
⭐ NOTABLE CLIENTS:
Throughout my career, I’ve had the privilege of working with companies that achieve 250M+ downloads annually
and supporting well-established projects that generate $50M+ ARR. Some of the organizations I've worked with:
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Readdle
My Town Games Ltd
High Learning Technologies INC
PokerStars
⭐ ASO AGENCY EXPERIENCE:
Additionally, my experience includes working with leading agencies such as Netpeak (RADASO), where I further
honed my expertise. I led a team of ASO specialists working on multiple projects, driving profitability and meeting
targeted KPIs. This experience allowed me to sharpen my skills and deliver high-value results, offering a more
cost-effective approach compared to the high fees typically charged by agencies
⭐ OTHER MARKETING EXPERIENCES:
While my primary focus is overseeing and managing the entire Organic | ASO process and crafting growth strategies
(both mid- and long-term), I’ve had the privilege of supervising teams that worked on other marketing activities,
including Affiliate Marketing, Influencer Marketing, and Paid UA (Google Ads and ASA). This contributed to increased
app visibility in stores and improved conversion rates, transforming visitors into loyal users across several projects.
⭐ MY SKILLS:
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Hands-on ASO Strategies: Craft organic / ASO growth plans for Google Play and the iOS App Store
Market / Competitor Research: Conduct detailed competitor analysis to understand market trends and
generate data-driven reports to support business growth decisions
Keyword Research: Build a semantic core and prepare metadata for global markets
CVR Optimization: Develop a full CVR cycle for creative A/B testing (screenshots, icons, videos), with
experience using tools like Figma
Advanced CVR Techniques: Boosted impression-to-install CVR rate and reduced ad spend using Custom
Store Listings on Google Play and Custom Product Pages on the App Store
CRO Optimization: Create CRO strategies for the initial app funnel (onboarding, paywall and activation
flow), enhancing user engagement and retention through
App Localization: Localize app metadata in any language (collaborating with native translators)
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Paid Advertising: Manage campaigns on platforms like Google Ads and Apple Search Ads
Rating Management: Develop strategies to enhance ratings and improve user feedback velocity
App Featuring Strategies: Achieved a +70% increase in featuring success for apps I've worked on
Event Cards: Improved user retention and get extra visibility/downloads through Event Cards
Incentivize Traffic: Expertise in "Black ASO" tactics to support organic growth, if needed.
⭐ TOOLS I LEVERAGE:
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ASO / Market Intelligence: AppTweak, Appfigures, Sensor Tower, App Magic, ASODev
Design: Figma
CRO Tools: RevenueCat, Amplitude, Firebase
⭐ MOST PROUD OF:
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Reversed a nearly -15% YoY decline in downloads and drove a +10% increase in organic traffic for Readdle’s
flagship app, by taking control of ASO from the agency.
This move provided greater control and immediate availability for the business, while also resulting in $180k in annual
cost savings by replacing the agency with an internal ASO team. All are achieved through an organic growth plan,
with minimal paid activities. Organic Downloads Trend
—-----Boosted My Town Games' featuring placements by +170% and achieved top featuring positions in Tier 1
markets.
—-----Increased revenue by +170% for startups using ASO and CRO techniques, all while maintaining the current
download trend LINK 1 and LINK 2
—-----Mentored and trained 10+ marketing specialists to specialize in ASO.
—-----Worked in large marketing teams with over 50 members
—-----Helped startups (Webdwarf Studio, Mindspo PTE, Envol ) release apps on the app stores, and help them build
marketing teams, including acquisition and creative roles.
—-----Assisted well-established companies (My Town Games, Readdle) in creating comprehensive annual growth plans
focused on user acquisition.
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⭐ MY MISSION:
To provide a clear action plan for achieving KPIs set by stakeholders and take hands-on action or lead the team to
execute them.
⭐ MY GOAL:
To join a collaborative, growth-oriented team where my proactive mindset, organizational skills, and diverse
experience can drive shared success and mutual growth.
If you have any questions or would like to discuss further, I’d be delighted to connect.
Best regards,
Milos