Travel +Tourism
town of the month w sedgefield
The
Centre
oftheUniverse
… is how residents of Sedgefield
describe their village.
MIKE SIMPSON finds out why
Pictures Jeanette Simpson, OlivePink Photography and Supplied
L
et’s be clear; I love Sedgefield,
the village located midway
between George and Knysna
on the Garden Route. I’ve been
visiting the village for many years
and have become a fan of the great beaches,
many waterways and the laid-back community
vibe. But it can be an acquired taste, and many
of the people who travel the N2 that dissects
the CBD are less than impressed initially.
“It’s a hole,” says a friend, who has never
turned off the N2 to explore what’s on offer,
and bases her opinion on the view from a car
window. Bomber Webb, the editor of The Edge
newspaper in Sedgefield, once had a similar
attitude. “I told my wife she should shoot me
if I ever decided to settle here,” he recalls.
“I thought, like a lot of people, that Sedgefield
just consisted of the main road and a few
scattered shops.”
He’s now been here for 18 years and
wouldn’t be anywhere else than in this village
of about 8 000 people. “It’s only when you
start looking that you realise what Sedgefield
has. There are more – and better – beaches
than Knysna, for example, and there’s a great
community spirit.”
Talk to the locals and the sense of
community is much in evidence. Perhaps
it’s best encapsulated in the Slow Town
ethos. Sedgefield prides itself on being South
Africa’s first Slow Town, an Italian concept
that’s about avoiding the rush, enjoying life
and encouraging people to stop and smell the
ABOVE: Tourism bookings officer Nicole Moore (left) and tourism manager Belinda Hobson provide useful information to visitors at the local tourism office.
ABOVE RIGHT: Bomber Webb, editor of The Edge newspaper, once thought the village wasn’t worth a second glance. Now he’s a committed Sedgefielder.
BELOW: Surrounded by water – including five beaches, a lagoon and a freshwater lake – Sedgefield has an impressive aerial view.
ABOVE LEFT: Mosaic fish at the mouth of the Sedgefield
Lagoon. Gericke’s Point, a well-known local landmark,
is in the background. LEFT: Business hours in
Sedgefield can be flexible, depending on mood.
June 2018
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town of the month w sedgefield
proverbial roses. There’s now a regular Slow
Town Festival here that typically takes place
over the Easter Weekend.
Tourism manager Belinda Hobson is
understandably enthusiastic about everything
that Sedgefield has to offer. “We’re a lovely
seaside village surrounded by beaches, lakes
and sand dunes covered in fynbos. We’re
known for our pristine beaches, water sports
like kite surfing and canoeing, and for our
excellent paragliding. If it’s outdoors, it’s
out here.”
Indeed, paragliders floating serenely under
multi-coloured canopies are a common sight
over the village. “We’re one of the best African
destinations for paragliding,” Belinda tells
us. “We do a lot of international training of
paragliders. People will come here for two
weeks to learn to paraglide. It’s a safer place
to learn to fly than the likes of the Swiss Alps.
It’s also cheaper.”
Sedgefield may also have another claim
to fame, as a hotspot for mosaic art. Outside
the tourism office in the main road is a giant
mosaic tortoise called Slow, but if you wander
around town you’ll find everything from
mosaic benches to fish, an orca, and even
a giant octopus that forms the centrepiece of
an interactive and child-friendly mosaic garden.
The mosaics are the brainchild of
Masithandane, a local non-profit organisation
that cares for people in need, ranging from
young children to the elderly. According
to chairperson Jacky Weaver, creating the
artworks fulfils the dual need of skills transfer
and job creation. “People learn how to do the
wire work inside the artworks, how to weld,
how to attach the glass-fibre shells, and then
how to apply the mosaics.”
Apart from public mosaic projects
funded by the likes of the National Lotteries
Commission, there are now also many privately
funded projects that add to job- and incomecreation. “We want to be the mosaic capital
of Africa,” says Jacky enthusiastically.
For some, cars are works of art too. Just
off the N2 is one of the village’s unsung
attractions, Sedgefield Classic Cars. Run
by petrolhead Sheridan Renfield for the past
12 years, it entices a steady stream of visitors
LEFT: A peaceful scene on the Island, the suburb
overlooking the lagoon. BELOW LEFT: Cape Town
visitors Lula and Leo Hattingh play on the giant
mosaic octopus at the Sedgefield Community Mosaic
Interactive Park. BELOW: Jacky Weaver, chairperson
of local NPO Masithandane, poses with Slow, the
mosaic tortoise. She’d like to see Sedgefield known as
the mosaic capital of Africa.
June 2018
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to view its 60-plus collection of pre-war and
post-war machines that range from VW Beetles
and Kombis to Alfa Romeos and even a RollsRoyce. Sheridan welcomes callers and says
it’s not unusual for tour buses to stop there.
A refugee from Johannesburg, who was
lured by Sedgefield’s lack of industry, Sheridan
first worked in the tourism sector before
returning to his first love, cars. He agrees that
a relatively isolated Garden Route village is
an unexpected location for a car dealership
specialising in niche-market vehicles.
“Technology helps me. We get a lot of sales
via the Internet,” he says. “People from across
South Africa are happy to buy our cars without
ever seeing them in the metal because they
trust the very accurate and honest information
that we give on the website.” His favourite
car on the lot? “I can’t tell you that,” he says
confidentially, “the other cars will hear me.”
Not far down the road we find more
Gauteng exiles, this time from Pretoria. Joe
and Louisa Groenewald – known unofficially
as ‘Joe Pie’ and ‘Louisa Pie’ – run one of the
local institutions, the Steam Whistle Stop.
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ABOVE LEFT: A paraglider enjoys soaring over Sedgefield. The village is well known as a training location
for international paragliding students. ABOVE: Joe and Louisa Groenewald, seen here with long-serving
employee Silvia Nkulu, have been making scrumptious pies at the Steam Whistle Stop for more than 20 years.
BELOW: Sheridan Renfield of Sedgefield Classic Cars. His premises attract plenty of visitors and his cars are
sold nationally.
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June 2018
town of the month w sedgefield
ABOVE LEFT: Susan Garner (left) and Rose Brettell run the Wild Oats community farmers’ market. It’s the oldest of
the village’s three very popular markets. ABOVE CENTRE: Real estate agent Mario Ferreira says high demand has
seen local property prices rise by 23 per cent a year. ABOVE RIGHT: Sedgefield resident, Demi-Leigh Nel-Peters,
during a parade through the village to honour her crowning as 2017 Miss Universe.
ABOVE: Turning elephant pooh into profit. Owner André Knoetze at the entrance to Scarab Paper. TOP RIGHT: Gauteng holidaymakers Kerrin Meerholz (nearest camera),
and Ryan and Tyla Meerholz, with Jeanette Delport, explore the rock pools at Swartvlei Beach. ABOVE: Saturday is market day and attracts huge crowds, particularly
during holiday season.
They’re known for their chicken and peppersteak pies, as well as Cornish pasties. They also
have the distinction of operating from a railway
station that’s been without a train since the
devastating Garden Route floods of 2007.
Every day from 1997 to November 2007,
they catered to passengers arriving on the steam
train running between George and Knysna. Then
one night the floods came and destroyed the
tracks. The train hasn’t run since, although there
are hopes of a return by the end of this year.
“Our life changed in one night, as about
75 per cent of our business came from the
train. It was very scary,” recalls Louisa.
“Luckily we have awesome locals and they
supported us by offering us premises in town
where we could sell our pies. Some people
even gave us money.”
Today, Steam Whistle Stop pies are as
popular as ever and the couple say they haven’t
June 2018
regretted their decision to leave the jewellery
industry and relocate to Sedgefield. “Here,
our children grew up as normal kids, going
to school barefoot, eating fruit from the trees,
playing tok-tokkie,” says Joe.
Some people here make a living from pies,
but others make it from pooh. Scarab Paper is
surely the most unusual attraction in the village
and makes its living selling paper and artworks
made from recycled elephant dung. “No, it
doesn’t smell,” says owner André Knoetze,
explaining that a scarab is an Egyptian dung
beetle and the Garden Route is an ideal location
for an industry like this because of the presence
of two elephant reserves from which the raw
product can be sourced.
“It’s not widely known that elephant dung
is ideal for course-fibre paper,” says André.
“Artists like this fibre as you can use pencil,
ink, oil, acrylic, whatever on it and it doesn’t
030
smudge. We sell the paper to artists, and my
wife Rita, an artist herself, creates artworks
that we reproduce as postcards or prints.
“We are the only company that prints on
elephant-dung paper on a commercial scale
and we distribute worldwide. The demand
for our postcards and limited-edition prints,
particularly wildlife prints, is very strong.”
The manufacturing process is fascinating
and involves mixing a small quantity of ellie
pooh with shredded paper to form a pulp.
This is treated, washed and passes through
25 processes before the finished product is
sold to people as far afield as Britain and the
United States. “There’s great novelty value,”
André tells us.
If ellie-pooh paper is the most unusual
attraction in Sedgefield, then the village’s three
markets are surely the most popular. On any
Saturday morning you’ll see remarkably large
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crowds thronging each market, the oldest of
which is Wild Oats.
Run by Rose Brettell and Susan Garner –
known locally as Susie Wild and Rosie Oats
– it’s been operating as a food and farmers
market since 1999 and offers about 70 stalls,
a number that the ladies feel is manageable.
“We don’t allow stallholders willy-nilly to join
the market,” explains Susan. “We carefully
select them based on what they want to sell and
what is already being sold at the market. We
may also pick people based on enthusiasm.”
The policy is to sell only locally produced
products – even Cape Town is considered
‘foreign’ – with an emphasis on healthy,
organic produce. Despite the enormous crowds
the market attracts, the pair are steadfast that
it should be open for only four hours each
Saturday. “We could be open for longer, but
then people just trickle in all day. We want
to create an ‘event’ where sales are explosive
for our stallholders,” says Rose.
And the biggest thing to hit the town?
Bomber Webb says it’s surely the crowning of
Sedgefielder Demi-Leigh Nel-Peters as Miss
Universe 2017 in Las Vegas in November.
Everyone seems to have a Demi-Leigh story.
“My son dated her,” someone tells us. “My
daughter went to school with her,” says another.
“My daughter had her photo taken with her,”
we’re told by a third.
So, for now, it seems that little Sedgefield
really is at the centre of the universe. n
Map reference G4 see inside back cover
Making g
dun
elephant in
Go to
paper
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ld
Sedgefie
LEFT: The Island is
a popular residential
suburb overlooking
the lagoon, where
tortoises and birds are
a common sight.
Tuck In
Trattoria da Vinci -) in the main
road offers high-quality evening dining with
an Italian theme. For a casual vibe visit the
Pili-Pili Beach Bar at Myoli Beach for
daytime and evening meals-.
Sleep In
The Sedgefield Arms offers luxury selfcatering cottages and apartments close to the
centre of town -), as does the
adjacent Pelican Lodge Guesthouse -). For more options contact Sedgefield
Tourism-.
Get Out and About
Sedgefield has a wide range of activities for
outdoor enthusiasts, including canoeing and
paragliding. There are also numerous shops
selling everything from antiques to decor items.
Sedgefield Tourism for more info.
Property Peep
There’s a shortage of quality property, says
estate agent Mario Ferreira of Chas Everitt,
and prices are escalating at about 23 per cent
a year. Beach- and lagoon-side properties are
particularly sought-after, but prices are generally
more affordable than in Knysna and Wilderness.
Prices vary from just over R1-R30 million for
exclusive Myoli Beach and Cola Beach.
June 2018