Miguel Lamartine

025 Miguel Lamartine Brand Designer Hi, I’m Miguel — Brand Designer I help businesses define who they are and express it through bold, strategic design. With solid experience across agencies, in-house teams, and freelance projects, I bring a versatile and collaborative approach to every brief — building brands that are clear, confident, and built to last. How I can help your brand grow Brand Design Brand Strategy / Naming / Brand Language / Logo Design / Brand Guidelines / Visual Systems / Editorial Design Annual Reports / Magazines / Brochures / Books / E-books / Manuals Packaging Design Concept & Design / Ready-to-print Files / Technical Support I design brands from the ground up, or help evolve existing ones — always with clarity, creativity, and consistency. Space Design Corporate Branding / Infographic / Event & Retail Spaces / Graphic Supports Digital Design Web Design / Digital Catalogs / Social Media / Brand Assets / Email Design / Presentations Latest selected projects 025 024 BRANDING Koywe Fintech innovation powering Latam’s digital economy. Koywe is a forward-thinking platform that simplifies payments and crypto transactions. Designed for speed, scale, and innovation, it’s helping lead the financial shift across Latin America. 042-2 Photographic style 042-3 Style of graphics and data information 042-5 Icons and Colour Palette Client: Koywe Agency: BBK Group Year: 2025 BRANDING Koywe 042-6 Instagram stories application 042-7 Webpage 042-8 Corporate presentation 042-9 Credential BRANDING Nex Smart, flexible packaging for a diverse product lineup. Nex is a leading tech and home appliance brand in Chile. The challenge was to create a bold, cohesive packaging system that could adapt across product types. The result: a flexible layout and strong logo presence designed for recognition and clarity on every shelf. Client: Nex Agency: BBK Group Year: 2024 BRANDING Nex 043-1 Packaging application 043-2 four-sided extended layout design BRANDING Canal 13 A bold identity for a new era of media Canal 13 is one of Chile’s most iconic television networks, trusted to inform and entertain millions every day. This branding proposal brings a renewed sense of energy by reimagining the circle — a core visual element that now expresses movement, dynamism, and a more vibrant viewing experience. BRANDING Canal 13 Client: Canal 13 (Chile) Agency: Almabrands Year: 2024 041-2 new 041-4 circle-based Example visual of application system 041-5 Screens with programme openings and micro-animations with new brand elements PACKAGING San José Fresh design made for real life. We gave Lomos de Jurel a new look — fresh from the sea, made for real life. Inspired by everyday moments and the raw beauty of the ocean, the design speaks through clean lines, marine textures, and a modern spirit. A tribute to San José’s legacy, reimagined for a new generation. 045-1 Instagram Stories Client: Nutrisco Agency: BBK Group ¶Year: 2024 PACKAGING San José 045-2 Webpage Design 045-3 Instagram Feed BRANDING GNS Science A new visual identity for a leader in science GNS Science is a top research institution in New Zealand, focused on geoscience, climate, natural hazards, and renewable energy. We designed a clear and modern visual system that brings consistency to the brand and makes scientific information easier to understand and connect with. BRANDING GNS Science 044-1 Development of graphic style for different types of infographics Client: GNS Science (NZ) Brand Design Team: Miguel Lamartine + Nico Speziali ¶Year: 2024 044-2 Preview of the GNS brand Guidelines Other Proyects 023 011 Client: Unimarc Supermarket Agency: BBK Group Year: 2023 BRANDING Club Unimarc Unimarc, one of Chile’s leading supermarkets, launched a Benefits Club with a strong sense of identity and belonging. The logo features a flag-shaped icon, while the promotional graphics use bold, hand-painted-style typography, inspired by the vibrant signage of traditional Chilean markets. 038-1 Main Logo 038-2 Website 038-3 Instagram Stories 038-4Digital Ad Client: Security Group Agency: BBK Group Year: 2023 BRANDING Banco Security Banco Security is a modern, exclusive Chilean bank whose current identity lacks clarity. Our proposal introduces a refined symbol of balance and evolution, paired with clean typography and dynamic diagonal lines — creating a cohesive and sophisticated brand system. 036-1 Webpage 036-2 Brand Design System Juntos cambiemos En Security te apoyamos con tus necesidades con tu futuro. soluciones a la medida security.cl Hazte Cliente 50 NPS Security BANCO Client: Wep (Spain) UI & Brand Design: Miguel Lamartine + Cecilia Vasconcellos Year: 2023 BRANDING + UI Wep UI Wep is a branding and UI project for a smart irrigation management platform that uses sensors and drones to collect real-time data. The identity reflects its high-tech nature, while the interface was designed as a dynamic, moodboard-style layout — making detailed information easy to access, read, and understand. 038-1 Website 038-2 Interfase Screen 1 038-2 Interfase Screen 2 water efficiency platform Client: Java Moose Coffee (Canada) Agency: Orange Sprocket Year: 2023 BRANDING Colour Energy Colour Energy is a bold energy drink launched by Java Moose, a café in New Brunswick, Canada. Targeting a young audience, the identity uses vibrant colors and dynamic design to capture the feeling of energy, flavor, and movement. 037-2 TikTok Stories application 037-1 Visual Concept Client: Faculty of Economy and Business Universidad de Chile Agency: Freelance Year: 2023 BRANDING Fen Uchile The Faculty of Business at Universidad de Chile is one of South America’s leading business schools, known for its tradition of excellence. In collaboration with the communications team, we developed a visual identity concept that highlights its strong legacy through geometric elements and clean typography — projecting leadership and trust across all brand touchpoints. 040-1 Main Logo 040-2 Billboard Ad 041-3 Webpage Client: Aguas Andinas Agency: Freelance / BBK Group Year: 2022 BRANDING Biociudad 035-2 Instagram Stories Aguas Andinas, the main water utility company in Santiago, launched this initiative to raise awareness about the value of water and natural resources, in response to ongoing droughts and water shortages in the city. The concept “putting people at the center” reinforces the message that water is a vital resource made for — and dependent on — people. 035-3 Web design screens 035-1 Design Assets Client: DBS Beauty Store Agency: BBK Group Year: 2022 BRANDING DBS DBS, a leading beauty retailer in Chile, embraces diversity with a custom-designed logo and visual identity. Each unique letter reflects the brand’s vibrant and dynamic spirit, celebrating individuality in beauty. 034-1 Application in Stores 034-2 Website 034-3 Shopping bag application Client: Coolebra.com Agency: Estímulo Agency Year: 2021 BRANDING Coolebra Coolebra is a brand that brings together the best deals on a single platform. The name ‘Coolebra,’ meaning ‘cool snake,’ reflects a dynamic brand identity full of personality and dynamism. 032-2 Social media resources 032-3 Instagram Stories Client: Brands Club Agency: Estímulo Agency Year: 2021 BRANDING You Development of a new clothing brand based on iconic licenses, where the central concept is represented with the tagline “just be you” 030-1 Typographic style 1 030-4 App Icon 030-2 Main Logotype 030-5 Graphic Concept 030-3 Typographic style 2 030-6 Homepage Client: TocToc.com Agency: BBK Group Year: 2021 BRANDING TocToc TocToc is one of the leading real estate platforms in the Chilean market. As a design proposal, the “sniper” symbol is represented as an anchor element of the new identity and visually represents the “precision” of the search for a new home. 031-1 Main Logotype 031-2 Homepage 031-3 Illustration style Client: Cencosud Agency: BBK Agency Year: 2021 BRANDING Hub Costanera The Costanera Tower is a 62-story skyscraper located in Santiago de Chile. The challenge was to create a brand to sell the available office spaces, where the concept of height is graphically represented with different visual elements. 032-1 Website 032-2 Graphic System Layouts Client: Resilient Cities Network Agency: b2o Year: 2020 BRANDING Resilient Cities Network Resilient Cities Network is the world’s leading urban resilience network, with more than 100 partner cities around the world. For the development of the new identity, we are based on the tagline: "For a safe and equitable world" 027-3 Social media campain 027-1 Logotype For a safe and equitable world 027-2 Graphic Style 027-4 Social media campain Cities on the Frontline “I see folks who previosly kept themselves isolated their neigbors, now jumpimg into neighborhood resilience feet first! And we only in the dawn of Resilient Tulsa.” Steve Douglas Chief Resilence Officer of Tulsa Cities on the Frontline COVID 19- COVID 19- Coronavirus Speaker Series Sharing Knowledge to Respond with Resilience Robert Muir-Wood Towards the Pandemic-Resilient City Chief Research Officer, Risk Management Solutions (RMS) Daniel Stander Global Managing Director, Risk Management Solutions (RMS) Haresh Harhare Chief Resilience Officer, City of Pune, India 21.05 TUESDAY 8.30 AM EST 12.30 PM GMT 8.30 PM Singapore Time BRANDING Client: Gasco Agency: B2o / Freelance ear: 2017 Gasco h i i with th w ti w i i it t th i w th ti t t thi t t i h w hi w t t i it 008-4 Tr 008-1 Main Logo 008-2 Logo ith a gro n olor 008-3 ne olor Logo ppli ation BRANDING Client: Imperial w t Agency: DYU Diseño ear: 2014 Imperial i i tw h i t 004-1 Main Logo h w with i ti t w i i hi i w t t i i t t 004-2 Main Fa a e BRANDING Client: ANFP Copa América h h th w i t t t i t th t i ti i hi h w ti i th h t th ti i ti hi Agency: DYU Diseño ear: 2014 th t 003-1 Main logo an o i ial mascot 003-2 raphi ppli ation 003-3 Merchandising BRANDING Copa América BRANDING Client: iUC i i th t i with ti w hi it 002-1 Main Logo th i ti t it i i i h ti i th it i t i i 002-2 nterior all graphi 002-3 A i i h Agency: DYU Diseño ear: 2014 Client: O'higgins i hi Agency: DYU Diseño ear: 2012 BRANDING O’Higgins t i i wi th th i i t i i i it wh t i th ii i i t t h i tit ti iti i i w i t i th t i 001-2 Main Logo 001-4 Corporate Typography AaBbCc- Application 001-3 Color palette Strong brands are made, together. Let’s build something great. -- Miguel Lamartine Brand Designer