Migelie Luna

Digital Marketing A guide by Migelie Overview A marketing funnel is a collection of stages that prospective customers move through with the first stage being the awareness stage. Marketing funnels were designed to push these potential customers through the buyer’s journey to ultimately purchase a brand’s products or services. ● ● ● ● ● ● Traffic Conversions Leads Opportunities Wins Retain and Grow 1. Provide the major steps/activities that you will do to start the page and get followers 1. 2. 3. 4. -. Optimize the Social Media Channel Run FB ads if possible, we can do lead ads to get traffic Linkedin Marketing(Refining the LinkedIn Profile, Growing of Followers) Make Organic Posting/ Engaging Contents in different stages, for example if the Goal is for 6 months, do: (If the project starts this May) a. Awareness Stage - 2 months May & June (Educational Contents, Expert Contents etc) b. Consideration Stage - 2 months July & August (Expert Guides, Webcast, Podcast etc) c. Decision Stage - 2 months September & October (Vendor Comparison, Products & Features etc) Invite people to like your page Adding a Facebook-like Pop up Partner with influencers Get tagged by Facebook Groups Using of Automation tools to boost activity Adding of Social Media Links to your website Listening and Engaging with the community Use Hashtag and good CTA Get tagged by customers and social proof 2. Provide strategies on how we can ensure that each post will have an engagement or we can send traffic back to the website for people to make enquiries ( how to generate enquiries on the website from the FB post that we are doing) a. b. c. d. e. Optimizing the website, for building up trust to potential clients Having a landing page for data gathering Sharing Blogs from the website Proper usage of CTA Using a targeting hashtags for larger community 3. Provide an idea of how each day/week would look like when you will be managing the page - what task /processes will be done a. I will make contents and images ahead of time using a content calendar. b. Use the buyer’s journey contents to get track of the contents thAT will be posted. c. I will conduct ideation of the posts everyday for the next postings. d. I will make sure that it will be accordingly with SMART goals(sustainable, measurable, attainable, relatable and timely), e. Check hashtags and links that must be provided. f. Use geo-tagging g. Schedule the post and lastly h. Conduct an analysis weekly. 4. Provide a proposal on how we can ensure the quality of responses, and engagement with users, that it will not deviate or be far from the branding/persona of the main FB page ( generally we don't want to tarnish the good name of the brand, I know you will get this ) Social media engagement measures the public shares, likes and comments for an online business' social media efforts. Engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales a. b. c. d. e. f. g. Measuring Engagements Post daily Use images with logo and branding in it Avoid sounding like a press release; show the audience that there are real people behind the brand Listen to people Monitor and assess the situation - track shares, re-tweets, likes and keywords associated with your brand. Analyze 5. What is your marketing plan? Does Esoteric need a digital marketing funnel? What is a digital marketing funnel? A marketing funnel is a collection of stages that prospective customers move through with the first stage being the awareness stage. Marketing funnels were designed to push these potential customers through the buyer’s journey to ultimately purchase a brand’s products or services. ● ● ● ● ● ● Traffic Conversions Leads Opportunities Wins Retain and Grow Problem that we are about to face? Making the Most of a Small(er) Budget One concern for businesses is how to stand out against bigger competitors without a commensurate digital marketing budget. Clicks But No Conversions Too much clicks but low conversion rate. No commensurate lift in sales. Tough Ranking Competition The SEO competition. Competitors vying for the same few spots on Google’s front page. How are we going to stand out against tough competition? Social Media Isn’t Flourishing Social media has a reputation for being quick, easy, and free engagement with your audience, but in practice, it can be a difficult medium to get right. How are we going to attract the audiences to engage in our website? Target Market Strategy 01 | Compile data on your current customers 02 | Look to website and social media analytics 03 | Understanding and building a better funnel 04 | Be clear about the value of your product or service 05 | Test social ads on your target market 06 | Revisit your audience research as needed Content Marketing Strategy ● Awareness Stage ● Consideration Stage ● Decision Stage 6. What are our goals? Goals 01 | Convert leads into customers 02 | Increase the LTV of your customers 03 | Win-back our previous customers all over again Marketing timeline and their journey Awareness Stage Letting people know about the brand and problems they have today First 1 month Decision Stage What we have for them as they searches for solutions. Third Month Action Stage Consideration Stage Defining their problem and researches options to solve it Second Month Retargeting of the potential clients and previous customers Repetition of the process Thank you! 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