Michael Uzowuihe

6 WAYS TO INCREASE WEBSITE TRAFFIC IN 2018 There have been a lot of ways to generate and increase traffics in websites as year backs but with earlier changes in technological advancement which led to the most unique ways of driving more traffic. As of 2018, the best working ways of generating traffic include; Updating posts, content re-launch and creating appealing contents: There are pretty nice/important posts you might have made in the past that have outdated and needs to be updated as a result of constant change in Technology. All you need to do is to locate such posts and edit them by imploring new strategies and techniques in order to improve their contents to be in alignment with the recent trends. Nevertheless, updating contents/posts may not really be necessary. Instead of just improving your content, you could completely re-launch it by treating or revamping your contents like a brand-new post. This can help to boost traffics because at the time the content you are relaunching was first published, it has no targeted audience at that time or maybe your site popularity then was at its lowest esteem on Google search histories/optimization. Consequently, generating appealing contents in any niche you seem to write on is one of the greatest key to boost traffics. By posting quality contents you will attract more visitors. One of the guides to cultivating quality contents is by ensuring that contents developed tends to solve a problem or brings to light the solution to a certain situation or arrest it. Here’s the truth, if you want influential people to share/visit your contents, you need to write topics that appeals directly to that niche. Use of “click to share” links, blogger outreach and “share triggers” to your content: There are various links which enable sharing of contents across various social media platforms (i.e. Facebook, Twitter, LinkedIn e.t.c). This can be done by activating “click to share” links, locating the contents you wish to share, then publishing it. Blogger outreach (which simply means, mutual connection with bloggers) enables you to build your network within the people who are into what you do as well. All you need to do is find bloggers who share content on the topics/niche you also write about. This can be done by adding them on platforms like Google+ and also the “share” triggers increase or decreases contents traffic. Optimize your content with LSI keywords and publish long-form content: Google now understands topics than just looking at keywords. LSI keywords are words and phrases related to your target keyword that enables Google to understand your content’s topic. For example, let’s say you just wrote a post about Digital Marketing; LSI keywords would be words and phrases like: SEO, SEM e.t.c. When Google sees these LSI keywords in your content, they recognize them. LSI Graph is a great free tool that enables you to produce/generate dozens of LSI keywords related to your content topics. It is importance to note that long-form contents are the best for generating traffics for your site. According to research it has been proved/found that long-form content (>1000 words) get more shares and back-links than short posts (<1,000 words) because people do love articles that are efficiently and effectively rich in details. In fact, long content gets an average of 208% more shares than short articles. Use of content transformation and hosting a giveaway contest: Content transformation simply means to convert some of your website posts into another format like PDFs, Word documents, Images, videos, info-graphics or podcasts e.t.c, this will help generate more traffic either by uploading them on your site or other platforms. As we know, people love free stuff, therefore by hosting a giveaway contest; we can be a sure way to increase website traffic. Such contests may require them to give their email address (you then add them to your email list) or contacts to contest for the prize and you can incentivize people to share your contest with their friends. This technique also draws popularity and more audience to your network. Using Facebook Ads and Optimizing Google’s mobile-first Index: Though Facebook ads are getting quite expensive but being able to create one is a good way to drive traffic to your site. Facebook has been accorded to have millions of users and probably there ought to be people interested in your contents. Moreover, creating a Facebook ad that sends people to your blog post/content is one which boosts traffic a lot and helps to target your audience. As a result of increased number of mobile phone users compared to other devices, there is need to optimize Google mobile-first index by ensuring the mobile version of your site is accessible and working effectively because Google now counts the mobile version of your site first and largely ignores the desktop version of your site. With the Google free tool called “mobilefriendly test”, it enables you to tell if your site is optimized properly for mobile devices and gives you specific recommendations to make your site better in order to generate more traffics. Using active YouTube channel and publishing viral/enticing contents on social media: YouTube is ranked the 2nd most popular website on the planet and is a sure way to drive more traffic to your website. By simply converting some of your contents to videos as adverts on your channel and also linking your site URL in your YouTube profile, it’s a way of going viral and boosting your traffic. Publishing viral/enticing articles/contents to spread like wildfires if contents would contain bunch of images, infographic, videos or visuals. Industrial studies show that image-rich content gets more social shares than all-text content. Content tends to be viral and have high “Utility” by containing practical guides and thus is super useful in some way. Also promoting such contents on social media like medium, LinkedIn, Twitter e.t.c is an awesome way to syndicate your content. This would generate more traffic because influencers and your audience are ever willing to share your best contents. Note: Application of the above methods can drive traffics much more than your expectations. Good Luck!