Social Media Management and Marketing Plan
Social Media Management Plan
Business Branding
Completed
Social Media Assessment and Planning
Facebook page - Need to be created
Facebook Group - Need to be created
Keyword Research
Completed
Social Media Creation and Optimization
Facebook page - Need to be optimized
Facebook Group - Need to be optimized
Social Media Content Creation
Two weeks or 30 day content plan to be created and approved
by: Michael John Velasco
Social Media Management Plan
Social Media Content Management
Provide relevant content based on how strong the
target audience in different platform used
Social Media Interaction and Community Growth & Management
Set brand advocates like social media influencers
Interaction / Engagements
a. Inviting audiences to like, share, comments b. Polls
c. shareable posts
d. contest
Insights
Analyze contents that has most
engagements and interactions
by: Michael John Velasco
Social Media Marketing Plan
Identifying target market
Men and women 25- 50 years old
Creating Marketing Plan
1, Knowing the brand
2. Conduct research (target market and competitors)
Brand Awareness
a. Branded #hashtags b. sponsoring
c. Give brand a personality
Promoting products and Services
a. Shareable post
b. Run Ads
c. active promotion
Marketing and Advertising
a. Organic
b. Paid
by: Michael John Velasco
Social Media Marketing Plan
Networking
Collaborate in other brand with same niche
(Facebook, Instagram, Twitter)
Monitoring and Evaluating Campaigns
Evaluate campaigns through monitoring apps to
see the success rate
Interaction/Engagements
a. Inviting audiences to like, share, comments b. Polls
c. shareable posts
d. contest
Insights
Analyze results on how effective the marketing
strategy or need some improvement.
by: Michael John Velasco