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#C051
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Titan is swapping out farm tire for unhappy customers
Permalink:
http://TractionNews.com/titan-is-swapping-out-farm-tire-for-unhappy-customers
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Titan International is strengthening its money back guarantee from 90 days to 100.
Author:
Mike Aguilar
Categories
News
TAGS:
Titan, Titan International, Titan Int’l, farm tire, ag tires, agriculture tire, customer satisfaction,
Publishing Date:
15 Feb 2017
Scheduled Tweets
6:06 am
Titan just made an announcement you need to know about. [http://TractionNews.com/titan-is-swapping-out-farm-tire-for-unhappy-customers] #tire #farmtires #customersatisfaction @titan-tire
9:19 am
If you sell farm/Ag tires, you need to read this. [http://TractionNews.com/titan-is-swapping-out-farm-tire-for-unhappy-customers] #tire #Tireswaps #guarantee @ titan-tire
3:23 pm
Did you know Titan just put customers first? [http://TractionNews.com/titan-is-swapping-out-farm-tire-for-unhappy-customers] #tires #Agtires #Agtirenews @titan-tire
8:38 pm
Titan just said customer satisfaction is paramount. [http://TractionNews.com/titan-is-swapping-out-farm-tire-for-unhappy-customers] #tire #farmtires #farmtirenews @titan-tire
LinkedIn Company Page
Titan just went one step further to ensure customer happiness.
LinkedIn Comment for Groups
In a bid to foster customer happiness, Titan just strengthened its money back guarantee.
Linked Discussion Group Title
Did you know that Titan’s money back guarantee period just increased by more than ten percent?
Facebook Update
Titan just lengthened their money back guarantee period by ten percent
Image Source
Titan TV spot motion captures
Image Credit
Titan is swapping out farm tire for unhappy customers
Caption: Titan International steps up its game with their new 100 Day Promise.
You’re on a constant quest to make your customers happy. Happy customers come back to you when they need more tires or services. What’s even better, when you make your customers happy, they tell their friends and families about it and that gets you more business. This is true whether you’re selling tires and suspension work or you’re selling computers. Titan International http://titan-intl.com just went one step further to help ensure that people using some of their tires are the happiest in the industry.
Titan International strengthens its customer satisfaction program
One way for a tire manufacturer to help ensure it has happy customers is to allow them the option to try their tires out for a length of time under actual usage conditions before making an absolute final purchase decision. The company until recently had a “90-Day Promise” that did just that. Customers of their agricultural tires were given 90 days to decide whether they wanted to keep the tires they bought under this program.
Now those same ag tire customers have ten more days to decide. Titan’s Ag Products manager, Scott Sloan said “We decided to introduce this program for two reasons – first being the significant quality improvements we’ve made over the last few years. We are so confident in the quality of our product that we wanted to extend our previous 90-day satisfaction program to allow the customer even more time to test out the performance and durability of our tires – all with no risk. Secondly, we wanted to make sure our LSW tires were covered under the new program, because we know some growers may be hesitant to try new technologies. This now allows them to reap the rewards of LSW, and gives them the peace of mind that they can refund them if not completely satisfied.”
How it works
Your ag tire customer purchases any Titan or Goodyear Farm Tire bias or radial (R-1, R-1W, R-2, R-3, R-4, I-3, HF-1, HF-2, HF-3, and skid steer tires. This also includes tires with their exclusive Low Sidewall Technology (LSW). The customer then has 100 days, instead of 90, to try the tires out in real world conditions and decide if they are the right tire for their equipment and needs. If not, they bring the tires back to the dealer they were bought at and they’re given a full refund. If the tires came OEM on a piece of equipment, they just need to take the tires back to an authorized Titan dealer and they can swap them out for any other Titan or Goodyear Farm tire. This is at no cost to the customer. Titan will pay any labor costs involved with tire swaps.
Caption: Titan hopes to sell more tires with their LSW Technology thanks to this program.
How can they do this?
Simply put they’re confident in the technology and design of their ag tire products. They’ve put a great deal of effort into increasing the quality of their product line. This includes increasing the amount of field-testing they do, switching to a centralized location for all compound mixing to maintain product consistency, and an increase in research and development spending. These have all contributed to decreasing their total warranty claims for agricultural products by 75 percent since 2013.
Yes, of course there are restrictions
Most importantly, the person making the claim under this program has to be the original owner of the tires/equipment. If the tires came on a piece of equipment someone just bought second hand, the program doesn’t apply. The tires also have to be new when purchased. They can’t have been used before.
Titan states that labor costs incurred as a result of a customer making a claim under this program are covered. However, looking elsewhere, it says that those costs will be reviewed before a decision to reimburse the dealer is made.
Any new tire that is somehow damaged and becomes unserviceable can no longer be put on a _100-day Promise_ claim. Those tires will fall under Titan’s Workmanship & Material Adjustment Policy instead.
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