Mehul Mistry

MEHUL MISTRY Graphic Designer / Illustrator / Photographer ILLUSTRATION A client approached me regarding an illustration that they would like converted into a tattoo. The client was wanting a wolf based tattoo combined with an aesthetic of water. For personal reasons the ideology held a sentimental value for passed family members. Downtime Entertainment approached me regarding stickers for cars that can be used as a way to promote their brand. They said “We are going into unidentified spaces so we need something that associates with that.” The idea of this sticker reflected that quote, with an astronaut being surrounded by unidentified space. This project was my own personal exploration. While studying I got an interest in graphic novels. What appealed to me was the way the drawings were portrayed, especially in a cartoon form. This was something I have not done before, which peaked my curiosity even more. I turned this into a poster, which I sold as prints. I participated in an art fair that was held through university, as a way to raise money for charity. The idea had to be approved by board members in order to be able to participate in the fair. I enjoy line work and detail within any piece I create. My idea was for a screen-printed t-shirt, which was hand printed by me. This allowed every single piece to be different to one another. PHOTOGRAPHY I was approached by the head member of Tauranga Regional Multicultural Council Inc to do some design and photography work for their organisation. It is a non-government funded group, which means it relies on donations and input from the community to keep it going. From the tragic mass shooting at Christchurch Mosque, this event was a fundraiser for victims and familes all affected. This was all for a good cause and it was my pleasure that I could be part of any sort of relief for this tragedy. Cherry Blossom happens near the end of September. This festival attract people from all over New Zealand, as well as a few from overseas. Locals with antique cars, regional food stores, clothing brands etc, all gather at this festival with pop up stores. These were one of the first experiences I had gotten working for a client doing design work as well as other things they required. Iwas fortunate that my skill set varied and was not restricted solely to design but other aspects also. DESIGN I have studied Graphic Design for 5 years. In these years I have developed my knowledge on how design is essential to every day life. Design is not defined in a singular category but can be applied to a list of things. I took a passion in advertising and the marketing side of design. This includes logo, brand image, promotions, layout design etc. I got the chance to do an internship at Inkwell Studios, working under Rebecca Standlant, who is the creative director and founder. Inkwell studio was the perfect fit for what design I wanted to do. They specialise in advertising and brand imaging. Part of my time there, I got to interact with clients, get my own set of tasks, as well as assisting Rebecca on her tasks. As my knowledge was high, that meant we could move onto more advanced work. This included developing a clients logo. The requirements involved concepts and developments to get to a final. This was converted into a publication to showcase all my work. Holi is a celebration in Indian culture as a festival of colours, symbolising joy and happiness. Holi happens every March, in which there are many festivals held around New Zealand that cater to it. To cause awareness for this I was approached by Bethlehem College to create a publication that could be used for public use. The target audience was 15+ years. It needed to be informational and visually approachable for people to use. For the sake of the publication I created my own event, in which I let public use the colours and the tools and conducted my own celebration. This way I produced my own photography. This was then edited and refined in way that it would fit the overall look of the publication. The text involved was research done on the history of the festival, as well as steps and tips on what to do with the colour powders and how to create your own designs. I felt this was a personal touch to the publication as being Indian myself, it helped me understand my culture and traditions more. I was approached by the General Manager of Botswana Butchery, which is part of Good Group Hospitality to do some design work. They required me to re-make their logo and create new sets of menu’s (dinner, lunch, dessert, snacks, breakfast). All information needed to be manually inputed into an Indesign file. This was an essential project for me, as I was handed a large amount of raw data that needed to be formatted and set up in grids and columns. I also simplified their previous logo. This made it more clean and fit better with all menus. Their previous work were not aligned properly, which I corrected and created paragraph and character styles to simplify future work. I had to showcase all designs to the board members to get approval, which I did. They believed it had become more tidy and less congested. I was referred from a previous client to the general manager of NZ MATES RATES. The venture they wanted to pursue was to make coupons/vouchers for public use. The overview of this company is to connect Kiwi’s and allow them to experience New Zealand’s finest attractions. The reasoning behind the coupons was to advertise local companies and allow tourists and even locals to get a discounted price to experience what New Zealand has to offer. The guidelines that I had to follow was to make it legible, have measurements and guides for clippings and to have the business details all clear. They also required me to make a template for future use. This was done through master pages and paragraph and character styles. I then spent time teaching Matthew how to use these functions and the basics on Indesign. I also refined their logo and made it more symmetrical and clean. FRONT BACK Kavita Anand (Founder) approached me after getting referred through a previous client. Her branding for her products were already established, but they were not up to standard. She had worked with professional designers but they all failed to create work for her that she wanted. She was refereed to me in assurance that I would get it done. Kavita required a fresh start. Her products are concentrated pastes that are made from natural ingredients and no artificial colours or preservatives. The ideology behind the designs reflected the process involved in applying her pastes and that can be used as a story behind the design. I had to meet the industry requirements for labels on food products, which included the ingredients, nutritional information, etc. This was a massive learning curve as I got experience this side of the industry. I performed printing experimentations on legibility and colour tests to ensure it would last in storage conditions. Kavita’s Kitchen NZ recently received a Bronze Medal in NZ Food Producers Awards. The products are currently on route to enter major supermarkets in New Zealand. PROMOTIONAL PRODUCT PHOTOGRAPHY TOP LABELS WRAP LABELS Beyond Butter Chicken Curry Paste Cooking Instructions Aromatic Blend of Tomatoes with Ginger & Smoky Paprika This fresh paste is enough for 6 serves. Ingredients: Tomato paste, caramelised onion, spices, ginger, Himalayan pink salt. Either use the whole container with 1.2 kg of protein and veggies, eat now and freeze portions for later. Or add 2 Tbsp of paste to 200g of Chicken, Tofu or Paneer for stir fry, curry or as a marinade, slow cook, oven bake or BBQ. Add ¼ cup of your choice of coconut milk, cream or yoghurt and simmer. NUTRITION INFORMATION Servings per package: 6 Serving Size: 38g Ave Quantity per Serve For delicious serving suggestions visit www.kavitaskitchen.co.nz Keep refrigerated and use within 14 days of opening. Remaining portion can be frozen. Kavita’s Kitchen NZ 5 Brighton Street, Island Bay, Wellington, New Zealand Kavita’s Kitchen NZ kavitaskitchen.nz Serves 6 228g 100% Natural Ingredients No Added Sugar Plant Based 210g Serves 6 Ave Quantity per 100g Energy 195kJ 513kJ Protein 2.1g 5.6g Fat, total 0.9g 2.4g - saturated 0.0g 0.3g Carbohydrate 6.7g 17.6g - sugars 3.9g 10.2g Sodium 186mg 489mg Kiwi made with local and imported ingredients. Please reuse or recycle Use By Tantalizing Cooking Instructions Ingredients: Tomato, caramelised onion, tomato paste, spices, ginger, garlic, ground lentil, tamarind, mango powder, curry leaves, salt. This fresh paste is enough for 6 serves. Either use the whole container with 1.2 kg of protein and veggies, eat now and freeze portions for later. Or add 2 Tbsp of paste to 200g of Fish, Aubergine, Kumara, Tofu or Lentils for stir fry, curry or as a marinade, slow cook, oven bake or BBQ. Add ¼ cup of your choice of coconut milk, cream or yoghurt and simmer. NUTRITION INFORMATION Servings per package: 6 Serving Size: 38g Ave Quantity per Serve For delicious serving suggestions visit www.kavitaskitchen.co.nz Keep refrigerated and use within 14 days of opening. Remaining portion can be frozen. Kavita’s Kitchen NZ 5 Brighton Street, Island Bay, Wellington, New Zealand Kavita’s Kitchen NZ Delicious with Boneless Chicken, Tofu or Paneer kavitaskitchen.nz Serves 6 228g Ave Quantity per 100g Energy 231kJ 608kJ Protein 1.9g 5.1g Fat, total 1.3g 3.3g - saturated 0.2g 0.6g Carbohydrate 8.7g 22.8g - sugars 5.0g 13.2g Sodium 160mg 422mg Kiwi made with local and imported ingredients. Please reuse or recycle Madras Fusion Curry Paste Tomatoes Infused with Mustard Seeds & Fragrant Curry Leaves Fabulous with Fish, Aubergine, Kumara, Tofu or Lentils 100% Natural Ingredients No Added Sugar Plant Based 210g Serves 6 Use By Cooking Instructions This fresh paste is enough for 6 serves. Ingredients: Tomato, caramelised onion, spices, tomato paste, ginger, garlic, herbs, salt. Either use the whole container with 1.2 kg of protein and veggies, eat now and freeze portions for later. Or add 2 Tbsp of paste to 200g of Lamb, Beans or Chickpeas for stir fry, curry or as a marinade, slow cook, oven bake or BBQ. Add ¼ cup of your choice of coconut milk, cream or yoghurt and simmer. NUTRITION INFORMATION Servings per package: 6 Serving Size: 38g Ave Quantity per Serve For delicious serving suggestions visit www.kavitaskitchen.co.nz Keep refrigerated and use within 14 days of opening. Remaining portion can be frozen. Kavita’s Kitchen NZ 5 Brighton Street, Island Bay, Wellington, New Zealand Kavita’s Kitchen NZ kavitaskitchen.nz Serves 6 228g Curry Paste Ave Quantity per 100g Energy 229kJ 602kJ Protein 1.9g 5.0g Fat, total 1.3g 3.5g - saturated 0.2g 0.5g Carbohydrate 8.1g 21.2g - sugars 4.5g 11.8g Sodium 155mg 407mg Kiwi made with local and imported ingredients. Please reuse or recycle Use By Sensational Rogan Josh Caramelised Onions with a Hint of Cumin & Cinnamon Fabulous with Lamb, Beans, Chickpeas or Seitan 100% Natural Ingredients No Added Sugar Plant Based 210g Serves 6