Portfolio Projects
PORTFOLIO — MEHUL G. LAKHATARIYA
Full-Stack WordPress & WooCommerce Developer
Custom Plugins • Themes • API Integrations • Performance Optimization • CI/CD
Specialization: WordPress, WooCommerce, Custom Plugin Development, Complex
Integrations
I am a Full-Stack WordPress & WooCommerce Developer with over 13 years of
experience delivering high-performance websites, custom plugins, API-based
automation, and enterprise-grade digital solutions.
My work spans 450+ successful WordPress projects for clients across India, the US, UK,
Australia, Europe, and the Middle East.
I specialize in:
● Custom theme & plugin development
● WooCommerce customization and marketplace systems
● API integrations (Zoho, HubSpot, Algolia, MYOB, eGalaxy, LMS/CRM, payment
gateways)
● Performance optimization, Core Web Vitals, server tuning
● Multilingual, multisite, membership, LMS, ticketing & complex eCommerce
setups
● Custom dashboards, backend logic, reporting, and automation workflows
I focus on creating scalable, secure, and well-architected solutions with clean code,
clear documentation, and long-term maintainability.
WHAT I OFFER
As a full-stack developer, I handle complete end-to-end delivery:
1. WordPress Development
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Custom themes & child themes
Plugin development from scratch
Gutenberg block development (React + PHP)
ACF, CPT, taxonomies, dynamic content
SEO-friendly and accessibility-ready builds
2. WooCommerce Development
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Custom checkout, cart, pricing, commission logic
Marketplace systems (vendors, commissions, reporting)
Subscription & membership models
Product import/export automation
Payment gateway integrations (Stripe, PayPal, PayU, Razorpay)
3. API Integrations & Automation
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CRM: Zoho, HubSpot, ActiveCampaign, MYOB
Search: Algolia indexing + custom filters
Ticketing: eGalaxy full-cycle integration
ERP, supplier systems, external product sync
Secure REST API development (token/JWT-based)
4. Performance, Security & Server Management
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Core Web Vitals optimization
Cache layers: Redis, LiteSpeed, Cloudflare APO
Database indexing & cleanup
Security hardening & vulnerability fixes
Docker, GitHub Actions, CI/CD workflows
5. UI/UX & Front-End Engineering
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Fully responsive layouts
Elementor, Oxygen, Gutenberg
HTML5 / SCSS / JS / jQuery
Custom interactive components & animations
PROJECT PORTFOLIO
Five Branches University
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Category: University Management • Informational
Website:
http://fivebranches.edu/
Tech Stack: WordPress, Elementor, PHP, MySQL, REST API, jQuery, JavaScript, HTML5,
CSS3, CodeIgniter (CRM)
Project Overview
Five Branches University required a complete redesign of their website along with
seamless integration with their existing internal CRM system built in CodeIgniter. The
goal was to create a modern, responsive website that could dynamically pull and update
academic data (courses, students, faculty) while maintaining strict accuracy,
performance, and scalability.
I delivered a fully customized WordPress solution with deep CRM connectivity, custom
plugins, and performance optimization.
Key Responsibilities & Contributions
1. Full Website Redevelopment (Elementor + Custom Code)
● Designed the entire website from scratch using Elementor, ensuring pixel-perfect
layouts.
● Created custom widgets, dynamic sections, and reusable global components.
● Fully responsive design across all devices.
2. CRM (CodeIgniter) Integration
● Updated and modernized the existing CodeIgniter-based CRM to match new
functionality requirements.
● Modified templates, improved code structure, and implemented secure
data-handling mechanisms.
● Integrated two-way communication between WordPress and the CRM.
3. Custom API Development
● Built REST API endpoints to fetch, update, and sync data between WordPress and
the CRM.
● Supported syncing of:
○ Courses
○ Students
○ Faculty profiles
○ University program details
● Ensured secure authentication and precise data mapping.
4. Custom Plugin Development
● Developed a custom plugin to power advanced faculty filtering.
● Added logic for dynamic content display based on department, specialization,
and availability.
● Ensured plugin follows WordPress coding standards and remains update-safe.
5. Theme & Plugin Enhancements
● Customized child themes to safely extend functionality without affecting the core
theme.
● Created multiple add-ons for existing themes and plugins to introduce new
features.
● Modified plugin code to support university-specific layout requirements.
6. Database & Performance Optimization
● Performed complete database cleanup, indexing, and optimization.
● Improved page speed using:
○ Asset minification
○ Image compression
○ Query optimization
○ Caching strategies
● Fixed performance-related issues and validated improvements using Google
PageSpeed Insights and GTMetrix.
7. Multi-Language Support
● Implemented multi-language integration for better accessibility.
● Ensured course data and faculty profiles adapt correctly across languages.
Outcome
The university received a modern, scalable, high-performance website with automated
data synchronization and enhanced user experience. The seamless CRM integration
reduced manual workload, improved data accuracy, and ensured smooth operations for
faculty, students, and administrators.
Stacked Game
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Category: Gaming Marketplace • Digital Goods
Website:
https://www.stackedgame.com/
Tech Stack: WordPress, Easy Digital Downloads (EDD), PHP, MySQL, REST API,
Gutenberg, jQuery, JavaScript, HTML5, CSS3, WordPress Multisite
Project Overview
Stacked Game is a digital gaming marketplace designed to sell virtual items, game
assets, and community-based services. The client required a fully custom, scalable
platform with advanced vendor functionality, multi-site support, custom reporting, and a
seamless digital product checkout system using Easy Digital Downloads (EDD).
I developed the entire solution from scratch, including a custom theme, multiple site
modules, custom EDD extensions, and a fully customized vendor dashboard with
commission logic.
Key Responsibilities & Contributions
1. Full Custom Theme Development (Gutenberg + Custom Code)
● Built the website completely from scratch with a fully custom-designed theme.
● Developed custom Gutenberg blocks for dynamic content management.
● Ensured high-level performance, responsiveness, and gaming-focused UI.
2. Advanced EDD (Easy Digital Downloads) Customizations
● Deep integration with EDD for digital product sales, purchase flow, and reporting.
● Developed custom add-ons and plugins to expand EDD core functionality.
● Created advanced logic for:
○ Sales filtering by user
○ Commission calculations
○ Custom transaction mapping
○ Vendor-level analytics
3. Custom Vendor Dashboard (Front-End)
● Built a complete front-end dashboard for vendors with:
○ Sales data
○ Commission tracking
○ Payout history
○ Product performance reports
● Created custom PHP modules and AJAX-powered interactions for real-time
updates.
● Developed custom reporting capabilities based on client-defined metrics.
4. Multisite Architecture Upgrade
● Converted the single WordPress instance into a multi-site network including:
○ Main marketplace
○ Community portal
○ Help center
○ Support system
● Ensured shared authentication and unified admin management.
5. Custom Payment Flow & Commission Logic
● Integrated PayPal and additional payment gateways.
● Implemented automated logic to:
○ Split payments between admin and agents/vendors.
○ Generate custom payout logs.
○ Maintain secure audit trails for financial transactions.
● Ensured accuracy and compliance with EDD’s payment API.
6. Plugin Extensions & Add-ons
● Created several EDD add-ons to extend marketplace functionality:
○ Custom reporting add-on
○ Commission & payout enhancements
○ Vendor dashboard extensions
○ Product filtering and analytics tools
● Extended existing plugins using child theme modifications to maintain update
safety.
7. Performance & Optimization
● Optimized queries, database structure, and page rendering.
● Reduced load time and improved the user experience for high traffic.
● Cleaned unused assets, optimized script loading, and improved caching.
Outcome
The final solution provided the client with a high-performance, scalable gaming
marketplace capable of handling product sales, vendor management, commission
automation, and complex reporting.
The custom multi-site structure, EDD extensions, and vendor dashboard made the
platform robust enough for future expansion and community-based features.
Best Fit by Brazil
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Category: eCommerce • Gym & Fitness Retail
Website:
https://www.bestfitbybrazil.com/
Tech Stack: WordPress, WooCommerce, PHP, MySQL, Algolia API, REST API, HTML5,
CSS3, jQuery, JavaScript
Core Skills: Theme Customization, Plugin Development, API Integration, WooCommerce
Customization, Speed Optimization
Project Overview
Best Fit by Brazil is a fitness apparel eCommerce store requiring a highly customized
WooCommerce setup, advanced search functionality, and tailored product logic. The
primary challenge was integrating Algolia Search with complex product data while
ensuring high performance and a seamless shopping experience.
I developed a custom Algolia integration plugin from scratch, improved the product
display architecture, optimized WooCommerce templates, and enhanced overall
performance.
Key Responsibilities & Contributions
1. Custom Algolia Search Integration Plugin
● Built a custom plugin to integrate Algolia Search API with WooCommerce.
● Fully restructured the search & filter architecture to:
○ Index products, categories, tags, variations.
○ Exclude out-of-stock items automatically.
○ Handle real-time updates through webhooks/API sync.
● Made the plugin fully update-safe and scalable.
2. WooCommerce Template Customization
Customized core WooCommerce templates including:
✔ Shop Page
✔ Product Single
✔ Cart
✔ Checkout
✔ My Account
Enhancements included:
● Dynamic color swatches based on dominant product image colors.
● Size chart integration.
● Improved product gallery UI.
3. Product Import & Variation Automation
● Developed a custom product import plugin to handle:
○ Bulk import of 2,000+ products
○ Variation mapping
○ SEO-friendly data processing
● Automated Algolia indexing for every import batch.
4. Advanced UI/UX Enhancements
● Implemented hover-based popup images on shop listings for better product
preview.
● Added category-based product filters with a clean column layout.
● Created custom shortcodes and widgets for dynamic product display.
5. Performance & Speed Optimization
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Cleaned unused scripts, styles, and heavy plugins.
Optimized database tables and queries.
Improved GTmetrix and Google PageSpeed scores.
Enhanced caching for Algolia + WooCommerce pages.
6. Deep API Analysis & Integration
● Performed R&D on Algolia’s architecture to ensure compatibility with existing
code.
● Designed a complete synchronization workflow for:
○ New products
○ Updates
○ Category changes
○ Stock status
● Ensured third-party configuration works smoothly without conflicts.
7. Enhanced User Shopping Experience
● Structured product data for improved discovery through:
○ Tag-based filtering
○ Category indexing
○ Custom sorting logic
● Redesigned checkout experience for faster conversions.
● Implemented refined product display rules for better visual clarity.
Outcome
This project resulted in a fast, scalable, and highly optimized WooCommerce store with
enterprise-grade search capabilities powered by Algolia.
The custom search plugin significantly improved product discovery and boosted user
engagement, while the UI/UX enhancements and performance improvements created a
smooth and efficient shopping experience.
Mopec
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Category: Healthcare Manufacturing & Solutions
Website:
https://www.mopec.com/
Tech Stack: WordPress, WooCommerce, PHP, MySQL, HubSpot API
Core Skills: Custom Add-on Development, API Integration, Data Synchronization,
Product Configurator, Multilingual Support, Security Compliance
Project Overview
Mopec, a leading provider of healthcare and pathology equipment, required a fully
customized WordPress + WooCommerce solution with advanced integrations and
secure data workflows. The goal was to improve product management, automate
customer data transfer, and enhance the user experience across global markets.
I engineered multiple custom add-ons, integrated HubSpot, enhanced backend
operations, and built a streamlined product configurator to simplify customer requests
and internal workflows.
Key Responsibilities & Contributions
1. WooCommerce ⇆ HubSpot Synchronization Add-on
● Developed a custom integration add-on to sync WooCommerce customer, order,
and product data with HubSpot CRM.
● Ensured bi-directional communication for accurate customer tracking.
● Implemented background sync queues for reliability and performance.
2. Advanced Product Configurator
● Built a custom product configurator enabling users to choose components and
submit structured requests.
● Integrated automatic notifications for:
○ Customers (confirmation)
○ Admin team (detailed request)
● Improved user experience for complex product inquiries.
3. API Integration & Workflow Automation
● Worked closely with the Mopec technical team to implement new API endpoints.
● Ensured seamless data flow between WordPress, WooCommerce, and external
systems.
● Added custom hooks for extending functionality without affecting core updates.
4. Data Security & Compliance
● Implemented strict data protection measures, including:
○ Sanitization and encryption of sensitive data
○ Role-based access controls
○ Audit logs for system-level actions
● Ensured processes aligned with healthcare industry standards and privacy
regulations.
5. Multilingual Support Add-on
● Developed a custom add-on to support multiple languages across the platform.
● Ensured compatibility with translation tools and dynamic content.
● Created a scalable structure to handle region-specific product details.
6. Backend Enhancements & Scalability Improvements
● Added new backend management features to simplify product configuration and
customer request handling.
● Optimized admin workflows for better performance and clarity.
● Ensured all customizations remain update-safe and future-proof.
Outcome
The Mopec website now operates with improved operational efficiency, secure data
synchronization, and a streamlined product configuration workflow.
The multilingual support and automated integrations significantly enhanced both
customer experience and internal productivity.
TeachBunny
Category: Education • eLearning Platform • Subscription-Based eCommerce
Tech Stack: WordPress, PHP, MySQL, Cloud Hosting, Custom APIs
Core Skills: LMS Development, Membership System, Gamification, Monetization
Strategy, Community Features, Security & Compliance, Scalable Architecture
Project Overview
TeachBunny is an eLearning and community-driven education platform designed to
support students and instructors with interactive learning modules, events, and
subscription-based content. The client needed a scalable, secure, and highly engaging
EdTech product capable of handling continuous growth and user interaction.
I contributed by architecting a scalable tech foundation, designing key platform
features, implementing monetization workflows, and ensuring data security and
compliance for a global audience.
Key Responsibilities & Contributions
1. Market Analysis & Unique Feature Development
● Conducted comprehensive market research to identify gaps in existing LMS
platforms.
● Introduced innovative features that differentiated TeachBunny from competitors,
including:
○ Custom learning modules
○ Tier-based subscription learning
○ Enhanced community tools
2. Scalable & Cloud-Ready Architecture
● Built the platform’s infrastructure using cloud hosting and scalable server
architecture.
● Ensured the platform could handle high traffic spikes during events and course
enrollments.
● Implemented microservice-aligned architecture for future feature expansion.
3. User Engagement & Community Features
● Integrated interactive features to increase retention, such as:
○ Gamification and reward systems
○ Live events & instructor sessions
○ Community forums & discussion boards
● Designed structured user flows for a smooth learning experience.
4. Smart Monetization System
● Developed a multi-layer monetization strategy including:
○ Memberships & subscriptions
○ Premium course content
○ Ad-based revenue models
● Implemented secure payment processing and recurring billing workflows.
5. Data Security & Privacy Compliance
● Integrated robust data security measures:
○ Encryption for sensitive data
○ Role-based access controls
○ Secure authentication and session handling
● Ensured compliance with GDPR and CCPA guidelines for global user privacy.
6. Seamless Performance & Scalability
● Optimized infrastructure to maintain performance even during rapid user growth.
● Ensured minimal downtime and fast response times for all major platform
features.
● Leveraged cloud-based scaling to maintain stability during high activity.
Outcome
TeachBunny evolved into a high-performance, engaging, and monetized eLearning
ecosystem built for long-term growth.
The combination of cloud scalability, advanced engagement tools, and strong security
compliance positioned the platform as a competitive player in the EdTech space.
Rieco
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Category: eCommerce • Industrial Solutions
Website:
https://www.rieco.com/
Tech Stack: WordPress, WooCommerce, PHP, MySQL, HTML5, CSS3
Core Skills: Custom Theme Development, WooCommerce Setup, Payment Gateway
Integration, Responsive Design, Plugin Customization
Project Overview
Rieco required a clean, modern, and fully responsive eCommerce platform to showcase
their industrial products while supporting seamless transactions. The goal was to
develop the website from scratch based on the provided design and implement a robust
WooCommerce structure that could support custom product logic and multiple
payment options.
I delivered an end-to-end solution by converting the design into a pixel-perfect
WordPress theme, integrating WooCommerce, configuring payments, and enhancing the
user shopping experience.
Key Responsibilities & Contributions
1. Custom Theme Development from Scratch
● Converted the provided UI design into a fully custom WordPress theme.
● Ensured 100% responsiveness across all devices and screen sizes.
● Implemented clean, optimized HTML and CSS for better performance and
accessibility.
2. WooCommerce Integration
● Set up WooCommerce with product categories, attributes, variations, and
advanced layout controls.
● Customized product templates to match the brand identity and user experience
goals.
3. Payment Gateway Integration
● Integrated secure payment gateways to support smooth online transactions.
● Configured payment workflows, email notifications, and refund processes as
required.
4. Custom Product & Checkout Enhancements
● Customized product detail pages to align with design and usability requirements.
● Added custom fields, dynamic product data, and UX improvements for better
conversions.
● Made adjustments to cart and checkout processes for simpler navigation.
5. Quality, Speed & UI Enhancements
● Performed cross-browser and device testing to ensure consistent display.
● Optimized frontend code for better loading speed and SEO readiness.
● Cleaned unused assets and improved initial load time.
Outcome
The Rieco platform now operates as a professional, fast, and user-friendly eCommerce
site, allowing customers to easily browse products and complete transactions.
The website accurately reflects the brand's identity while maintaining flexibility for
future enhancements and product expansions.
Parenthood 4 Ever
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Category: eCommerce • Parenting & Lifestyle • Informational
Website:
https://parenthood4ever.com/
Tech Stack: WordPress, WooCommerce, PHP, MySQL, HTML5, CSS3
Core Skills: Theme Setup & Customization, Plugin Integration, WooCommerce Setup,
Page Building, Migration from Wix to WordPress, Hosting & DNS Management
Project Overview
Parenthood 4 Ever is a parenting and lifestyle platform offering blogs, resources, and an
integrated online shop. The client required a flexible and SEO-friendly WordPress
structure, smooth migration from Wix, and a refined shopping experience powered by
WooCommerce.
I handled the full setup—from theme configuration and plugin integration to content
migration and custom template improvements—ensuring the site was fast, user-friendly,
and easy for the client to manage.
Key Responsibilities & Contributions
1. Theme Setup & Customization
● Installed and configured a premium ready-made theme.
● Imported demo content and custom-tailored the layout to match the client’s
brand.
● Applied theme-level customizations to enhance design consistency.
2. WooCommerce Configuration & Enhancements
● Integrated WooCommerce for the online shop.
● Customized product pages, cart, and checkout templates for better usability.
● Applied UI adjustments to improve the user journey and overall shopping
experience.
3. Plugin Setup for SEO, Marketing & Functionality
● Installed and configured SEO tools (Yoast/RankMath), caching plugins, and
marketing extensions.
● Implemented analytics, email marketing, and social media plugins to support
content growth.
4. Content Setup & Custom Page Development
● Added client-provided content including blogs, categories, menus, and product
listings.
● Designed additional pages such as About, Services, and custom blog layouts.
● Customized single blog and product templates as per brand style.
5. Migration from Wix to WordPress
● Converted the entire Wix website into a WordPress-based structure.
● Ensured URL consistency and avoided SEO loss.
● Recreated existing designs while improving user flow and mobile
responsiveness.
6. Server, Hosting & DNS Setup
● Managed full hosting configuration through cPanel.
● Set up domain, DNS routing, SSL, email accounts, and performance settings.
● Optimized hosting environment for speed and reliability.
Outcome
The Parenthood 4 Ever website was successfully transformed into a modern, scalable,
and SEO-friendly WordPress platform with integrated eCommerce functionality.
The migration improved performance, simplified content management, and gave the
client full flexibility to expand their content and product offerings.
My Club Group / Decathlon My Club
Category: eCommerce • Sports Equipment • Custom CRM & Product Builder
Websites:
https://myclubgroup.co.uk
https://decathlonmyclub.co.uk
Tech Stack: WordPress, WooCommerce, Oxygen Builder, PHP, MySQL, HTML5, CSS3,
jQuery, Zoho CRM, Kit Builder API, Algolia Search, Plesk Server
Core Skills: Custom Plugin Development, CRM Integration, Kit Builder Integration,
WooCommerce Customization, API Development, Website Optimization, UI/UX
Enhancements, Automation, Lead Management
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Project Overview
My Club Group and Decathlon My Club are large-scale eCommerce and club
management platforms built for sports organizations to order customized kits, manage
club data, and streamline lead-to-purchase workflows.
The project required a complete redesign, deep integration with Zoho CRM, advanced
Kit Builder functionality, custom product filtering, and major performance optimization. I
implemented end-to-end systems that connected WooCommerce, Zoho CRM, and
third-party Kit Builder services into one seamless, automated ecosystem.
Key Responsibilities & Contributions
1. Full Website Revamp Using Oxygen Builder
● Redesigned the entire site using Oxygen Builder for performance and design
flexibility.
● Integrated custom animations, responsive layouts, and polished UI
enhancements.
● Delivered a unified mobile and desktop experience with consistent branding.
2. Zoho CRM Integration & Lead Automation
● Implemented complete Zoho CRM integration using APIs to sync:
○ Leads
○ Users
○ Contacts
○ Orders & club data
● Created custom lead management workflows inside Zoho CRM.
● Developed Zoho script templates for automated data migration and syncing.
● Mapped WordPress user actions directly with CRM records.
3. Kit Builder Integration (Third-Party API)
● Integrated the Kit Builder tool to allow users to configure and customize sports
kits.
● Implemented custom logic to:
○ Synchronize kit data from Zoho
○ Send configuration requests from WordPress → Kit Builder → CRM
● Customized the front-end Kit Builder UI using jQuery and JS for a cleaner user
experience.
● Connected Kit Builder products with WooCommerce for smooth purchase flow.
4. WooCommerce Customization
● Customized cart, checkout, and order workflows based on complex business
rules.
● Created custom email templates and automated notifications.
● Built plugins to manage:
○ Kit Builder order data
○ CRM synchronization
○ Custom club purchase logic
● Integrated a tailored product flow specifically for multi-club ordering.
5. Algolia Search & Custom Product Filtering
● Built a dedicated product filter page using Algolia Search with:
○ Full product indexing
○ Category/tag-based filtering
○ Real-time search results
● Ensured out-of-stock products automatically disappear from search results.
● Implemented filter tracking and deep linking for advanced product discovery.
6. Performance & Speed Optimization
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Optimized the Plesk server and hosting environment.
Implemented caching using WP Rocket + database indexing.
Improved Google PageSpeed and GTmetrix scores dramatically.
Cleaned up unused scripts and optimized assets for faster load times.
7. Custom Development & Enhancements
● Developed a custom CSV import tool for “Nominate Club List” functionality.
● Created multiple shortcodes to display:
○ Best-selling products
○ Weekly features
○ Club-specific wishlists
● Built custom plugins to manage all interconnected workflows between:
○ WooCommerce
○ Kit Builder API
○ Zoho CRM
Outcome
My Club Group transformed into a highly automated, secure, and scalable sports
eCommerce ecosystem, seamlessly connecting product customization, CRM
workflows, and online ordering.
The combined platform now offers:
✔ Smooth kit customization
✔ Automated lead and club data management
✔ Faster performance and improved SEO
✔ A modern UI/UX optimized for both mobile and desktop
✔ A strong foundation for future scalability and product expansion
Alliance Visas
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Category: Visa Sponsorship • Recruitment • Immigration Services
Website:
https://alliancevisas.com/
Tech Stack: WordPress, PHP, MySQL, HTML5, CSS3, Custom CRM (Core PHP)
Core Skills: Custom CRM Development, Job Board System, Form Integrations, API
Development, Process Automation, Theme Customization, Workflow Management
Project Overview
Alliance Visas is a global visa sponsorship and recruitment agency that required a
custom-built job board, application workflow, and internal CRM system integrated
seamlessly with their WordPress website.
The goal was to streamline the applicant journey—from job search to application
submission—and automate staff workflows using a custom CRM tailored to the
company’s processes.
I developed a fully custom job board system, built a core PHP-based CRM, automated
lead/application flow, and connected everything with the WordPress frontend.
Key Responsibilities & Contributions
1. Custom Job Board Development
● Built a complete job listing and application system inside WordPress.
● Created job categories, filters, detail pages, and dynamic search functionality.
● Enabled applicants to submit job applications directly through customized forms.
2. Custom CRM Dashboard (Core PHP)
● Developed a full-featured CRM system to manage:
○ Applicants
○ Employees
○ Visa sponsorship statuses
○ Application progress
○ Internal notes & verification steps
● CRM ensured every team member had real-time access to applicant data.
3. Automated Data Flow Between Website & CRM
● Integrated WordPress forms to automatically push applicant data into the CRM.
● Implemented secure two-way communication for status updates and workflow
triggers.
● Built custom API hooks to handle data syncing and process automation.
4. Reporting & Workflow System
● Created detailed reporting modules for:
○ Application progress
○ Employee performance
○ Visa status updates
● Designed custom process flow systems to standardize the applicant journey.
5. Email Automation & Template Integration
● Built custom email templates for:
○ User registration
○ Application submission
○ Status updates
○ Admin notifications
● Integrated automated triggers based on CRM changes.
6. Website Enhancements & Theme Customization
● Customized WordPress theme to match the brand’s modern and professional
identity.
● Integrated dynamic job listings and user dashboards.
● Ensured a responsive, user-friendly experience for mobile and desktop.
Outcome
The Alliance Visas platform now operates as a complete recruitment and visa
processing ecosystem, with:
✔ A powerful custom CRM for application management
✔ Automated workflows between WordPress and internal systems
✔ A modern job board improving user experience and lead generation
✔ Custom reporting and data-driven decision support
This unified system significantly improved internal efficiency, applicant experience, and
conversion rates.
Hyka
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Category: eCommerce • Product Management • Multi-Supplier Integrations
Website:
https://www.hyka.com.au/
Tech Stack: WordPress, WooCommerce, PHP, MySQL, HTML5, CSS3, Python (Legacy),
REST APIs, JWT/Auth APIs, MYOB API
Core Skills: System Migration, Multi-API Integration, Custom Plugin Development, Data
Management, WooCommerce Customization, Supplier Sync, Dashboard Development,
Price Comparison Automation
Project Overview
Hyka is a large-scale eCommerce platform previously built on epages with complex
product logic, third-party API interactions, and supplier-based pricing systems. The
client needed a complete migration to WordPress/WooCommerce while maintaining
existing workflows, external API connections, and design consistency.
This was a highly technical project involving multi-supplier API synchronization, MYOB
integration, pricing comparison engines, warranty add-ons, and a complete re-creation
of Python-based functionality into native PHP for WordPress.
Key Responsibilities & Contributions
1. Full System Migration from ePages → WordPress
● Rebuilt the entire website in WordPress while preserving the original design and
UX.
● Migrated all:
○ Products
○ Users
○ Warranty data
○ Supplier info
○ Support workflows
● Recreated existing epages logic using custom plugins and WooCommerce
extensions.
2. Multi-Supplier API Integration (8 Different Suppliers)
Connected and synchronized product data from 8+ suppliers using different API
architectures:
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REST API
JWT authentication
Basic Auth
Custom token-based authorization
Key features included:
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Real-time product syncing
Stock and pricing updates
Supplier-specific rules and logic
Automated error handling & API fallback logic
3. Rewriting Python Logic into WordPress/PHP
● Converted legacy Python login and API scripts into WordPress-compatible PHP
modules.
● Ensured secure authentication with suppliers’ third-party APIs.
● Migrated cron-based operations to WP-Cron for scheduled syncing.
4. Custom Plugins for Product & Support Management
Developed a full suite of plugins to handle:
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Supplier product imports
Support ticket synchronization
Warranty extensions & add-ons
Price comparison logic
Multi-supplier dashboard stats
Product mapping and override rules
5. MYOB Integration (Import/Export Automation)
● Integrated MYOB accounting API to sync:
○ Products
○ Pricing
○ Inventory
● Built custom import/export tools for batch processing.
● Automated inventory reconciliation with WooCommerce.
6. User Dashboard & WooCommerce Customization
● Built a custom user dashboard showing:
○ Orders
○ Supplier info
○ Warranty details
○ Price comparisons
● Customized WooCommerce functionality to match business requirements for:
○ Checkout logic
○ Order handling
○ Customer notifications
7. Advanced Pricing Automation
● Implemented CSV import/export for pricing updates across all 8 suppliers.
● Developed automated scripts to:
○ Compare supplier prices
○ Select the best competitive price
○ Update WooCommerce products instantly
● Added admin UI for viewing pricing differences.
8. Warranty & Support Add-ons
● Built warranty add-on management inside WooCommerce.
● Integrated support ticket syncing from external systems.
● Streamlined customer warranty registration workflows.
Outcome
Hyka now operates as a highly automated, API-driven eCommerce powerhouse, capable
of handling complex multi-supplier logic and maintaining real-time accuracy across
pricing, stock, and orders.
The migration from epages to WordPress significantly improved scalability,
maintainability, and performance—while preserving the original user experience and
adding modern enhancements.
Learner Circle
🔗
Category: eLearning • LMS • Online Classes & Events
Website:
https://www.learnercircle.in/
Tech Stack: WordPress, LMS Plugins, PHP, MySQL, HTML5, CSS3, Python (Legacy),
REST API Integrations
Core Skills: LMS Development, Multi-User Role System, API Integration, Payment
Gateway Setup, Event Integration, Custom Plugin Development, Dashboard & Report
Management
Project Overview
Learner Circle is an online learning platform offering courses, live classes, and
community-driven educational activities for students and faculty. The client required a
robust LMS-based system with multiple user roles, event management, automated
workflows, and payment processing—all integrated within a streamlined WordPress
architecture.
I designed and developed the entire LMS ecosystem, implemented advanced user-role
logic, integrated external APIs, and optimized the learning experience for all user types.
Key Responsibilities & Contributions
1. Complete LMS Platform Development
● Built a full-featured LMS using WordPress and custom extensions.
● Created structured course modules, lessons, quizzes, assignments, and
certifications.
● Implemented user-friendly dashboards for students and faculty.
2. Multi-User Login System
Developed a custom multi-role system supporting:
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Students – course access, progress tracking, live class integration
Faculty – class scheduling, content uploads, attendance management
Admin – full platform management
Committee – oversight dashboards and reporting tools
Each role included tailored permissions and interfaces.
3. Event Integration & Live Session Workflow
● Integrated an event management system for live classes, workshops, and
webinars.
● Added automated reminders, attendance tracking, and session logs.
● Connected event details with user dashboards for seamless access.
4. Payment Gateway Integration
● Integrated secure payment gateway solutions for:
○ Course purchases
○ Membership subscriptions
○ Event registrations
● Implemented automated invoicing and payment confirmation workflows.
5. Custom Plugin Development & API Integration
● Created custom plugins to extend LMS functionalities (user flows, attendance,
reporting).
● Integrated external APIs to sync user data and learning activities.
● Converted legacy Python functions into WordPress/PHP equivalents.
6. Reporting & Performance Tracking
● Built detailed reporting modules for:
○ Student performance
○ Course completion
○ Faculty activity
○ Event participation
● Enabled insights for academic committees and admin staff.
7. UI/UX Enhancements
● Designed clean, responsive layouts for all learning modules.
● Optimized user navigation for students and instructors.
● Improved course pages and dashboards for better engagement.
Outcome
Learner Circle now operates as a scalable and engaging eLearning platform supporting
multiple user types, automated event handling, secure payments, and rich LMS features.
The platform ensures a smooth learning experience, efficient faculty management, and
actionable insights for administrators.
French Diva Insane Fashion
Category: eCommerce • Fashion & Accessories
Tech Stack: HTML5, CSS3, JavaScript, WordPress, WooCommerce, MySQL
Integrations: Razorpay, WATI WhatsApp API, Shiprocket
Skills: Custom UI/UX, Reward System Development, Referral System, Custom Checkout,
Admin Dashboard, API Integration
Project Overview
French Diva Insane Fashion is an online store specializing in premium bags and
accessories. The client required a fully customized, scalable eCommerce platform with
an integrated rewards ecosystem, referral program, WhatsApp-based communication,
and an advanced product catalog.
I designed and developed the entire solution—from UX planning and prototyping to
full-stack development and post-launch workflows.
Key Responsibilities & Contributions
1. Planning, Research & UX Design
● Conducted requirement gathering sessions to understand product flow, user
behavior, and business goals.
● Designed complete UX wireframes in Figma, focusing on mobile-first design.
● Delivered two homepage design concepts and mapped detailed user journeys
(shopping, checkout, referral, rewards).
2. Front-End Development
● Built all major eCommerce pages:
○ Homepage (dynamic banners, trending products, Instagram feed)
○ Product listing with advanced filters (type, price, availability)
○ Product detail page with multi-color views & accessories add-ons
○ Cart, checkout, order tracking
● Integrated responsive UI with animation and seamless user experience.
3. Rewards & Loyalty System
● Implemented a dynamic points-based reward system triggered by:
○ Purchases
○ Referrals
○ Exchanges
○ Signups
● Added point deduction logic directly in the checkout flow.
● Created admin tools to manage points, reward rules, and user eligibility.
4. Referral Program Integration
● Built a custom referral system enabling users to:
○ Generate referral codes
○ Share via WhatsApp (using WATI API)
○ Earn points based on successful conversions
● Automated point distribution and tracking.
5. Exchange System (Unique Feature)
● Implemented a feature allowing customers to upload photos of their old bags.
● Added workflow for admin review, point approval, and post-return validation.
● Seamlessly integrated exchange points into user accounts.
6. Checkout & Payment Enhancements
● Integrated Razorpay with:
○ Reward point deduction logic
○ Wallet + card + UPI options
● Added OTP login, WhatsApp alerts, and email notifications for order updates.
7. Order, Inventory & Admin Dashboard
● Developed dashboards for:
○ Order tracking & status updates
○ Revenue analytics
○ Stock management
○ Reward and referral analytics
● Enabled real-time reporting for sales and inventory.
8. API Integrations
● Integrated WATI WhatsApp API for notifications:
○ OTP login
○ Order confirmation
○ Status updates
○ Referral sharing
● Integrated Shiprocket for:
○ Order fulfillment
○ AWB generation
○ Shipment tracking
9. Security & Optimization
● Implemented secure authentication and encrypted API communication.
● Optimized page speed and server response time for a fast mobile experience.
Outcome
The result is a feature-rich, conversion-optimized fashion eCommerce platform with a
powerful rewards ecosystem, seamless referrals, automated communication, and
efficient product management.
It significantly improved customer engagement, boosted repeat purchases, and
streamlined backend operations for the client.
Digigo – E-Soft Water Treatment System
Category: Water Treatment • Product Information Platform
Tech Stack: HTML5, CSS3, JavaScript, WordPress
Skills: Responsive Design, UI/UX, Custom Sections, Visual Communication, Content
Structuring
Website:
https://digigostore.com/
🔗
Project Overview
Digigo needed a clean, modern, and user-friendly website to explain the science and
benefits of their flagship product, E-Soft Electro Hydro Enhancer.
The challenge was to translate highly technical concepts into easy-to-understand
visuals and content while building a professional online presence that appeals to
various industries—agriculture, residential, commercial, and industrial.
I delivered a fully responsive WordPress website designed to educate, engage, and build
trust with potential buyers.
Key Responsibilities & Contributions
1. Simplifying a Complex Technology
● Analyzed the engineering and scientific details of the E-Soft system.
● Translated complex technical content into simple, visually digestible information.
● Created structured content blocks to explain technology, benefits, and
applications clearly.
● Ensured the messaging was suitable for both technical and non-technical users.
2. UI/UX Design & Front-End Development
● Built a clean and modern interface using HTML5, CSS3, and fully responsive
layouts.
● Designed visually impactful pages with strong typography and intuitive user flow.
● Developed interactive elements and subtle animations to enhance user
engagement.
3. Engaging Home Page Experience
● Created a visually striking homepage showcasing E-Soft’s versatility.
● Communicated product benefits clearly across multiple sectors:
○ Agriculture
○ Residential
○ Commercial
○ Industrial
● Added iconography, product visuals, and info sections for quick scanning.
4. Custom Interactive Features
● Implemented interactive graphics and lightweight animations to explain:
○ The working principle of the Electro Hydro Enhancer
○ Water treatment process
○ Before/after effects and benefits
● Designed motion-based elements to visually reinforce product effectiveness.
5. Sector-Specific Application Pages
● Built dedicated application pages tailored to target user groups.
● Each page included:
○ Problem explanation
○ How E-Soft solves it
○ Technical advantages
○ Real-world usage scenarios
● Ensured content clarity and relevance for each audience type.
Outcome
The final website offered a clear, visually compelling, and highly informative
presentation of the E-Soft technology.
By simplifying complex concepts through engaging UI/UX and interactive visuals, the
platform successfully helped the client connect with customers, improve product
understanding, and strengthen brand credibility.
The Lost Paradise of Dilmun – Waterpark
Ticketing System
Category: Waterpark • eCommerce • Ticketing Platform
Tech Stack: PHP, MySQL, WordPress, WooCommerce, eGalaxy API (REST), AJAX,
JavaScript, Custom REST API
Skills: API Integration, Custom WooCommerce Development, Session Management,
Real-Time Availability, Custom Ticketing Logic
Website:
https://www.lpodwaterpark.com/
🔗
Project Overview
The Lost Paradise of Dilmun required a custom online ticketing system integrated with
their existing WooCommerce setup.
The challenge was to integrate the eGalaxy ticketing platform (their internal system)
while preserving the visual and functional consistency of the site—without affecting the
customer user experience.
I developed a fully customized, API-driven ticketing workflow that synchronized
WooCommerce with eGalaxy in real time, ensured accurate availability, and handled
secure session/token management.
Key Responsibilities & Contributions
1. WooCommerce Ticketing Customization
● Customized WooCommerce to include a full-featured ticketing interface.
● Embedded all custom logic without breaking or modifying the existing theme
structure.
● Designed the entire experience for retail customers only—no vendor login or B2B
authentication.
● Allowed open access to the ticket calendar and availability views without
mandatory registration.
2. eGalaxy API Integration (Real-Time Availability)
● Pulled real-time available dates from eGalaxy using their public REST API.
● Developed a dynamic calendar UI that:
○ Shows available dates
○ Displays time slots per date
○ Filters ticket types based on date & time availability
● Implemented fallback handling for expired or invalid API responses.
3. Smooth, Consistent Frontend UX
● Adapted the ticketing UI to match WooCommerce product templates.
● Ensured the interface followed the original website flow for a seamless customer
experience.
4. Secure Session & Token Management
● Stored eGalaxy session tokens and metadata securely within WooCommerce
sessions.
● Ensured session persistence during:
○ Product browsing
○ Calendar navigation
○ Add-to-cart
○ Checkout
● Built a countdown timer based on eGalaxy’s session TTL:
○ If the timer expires, session is invalidated
○ Cart is cleared automatically
○ User is prompted to re-select date & time to start a new session
5. Real-Time Validation Before Checkout
● Verified ticket stock and slot validity with eGalaxy every time a user clicks “Add to
Cart.”
● Prevented:
○ Overbooking
○ Time-slot conflicts
○ Expired availability
● Ensured WooCommerce order remains in sync with eGalaxy statuses.
6. Two-Way Order Sync With eGalaxy
● Once an order is marked Completed in WooCommerce:
○ The ticket order is automatically pushed to eGalaxy.
○ Sync includes:
■ Customer details
■ Ticket type & quantity
■ Selected date & time
■ Booking reference & metadata
7. Custom REST API Development (WordPress)
Developed secure, token-protected REST API endpoints to support external system sync
and automation.
Created Endpoints:
API Endpoint
Purpose
/api/reseller
Create/update eGalaxy reseller entries (companies)
/api/user
Create/update users within the ticketing system
/api/product
Create/update ticketing products
/api/category
Manage ticket categories linked between
WooCommerce & eGalaxy
API Architecture Features:
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Built using WordPress REST API framework
Token-based authentication
Robust error handling & validation
Secure logging system for API events
Role-based access control
Outcome
This solution delivered a highly reliable, real-time ticketing engine inside WooCommerce,
fully compliant with the client’s legacy eGalaxy system.
Users experienced a smooth and intuitive booking flow, while the park management
team benefited from accurate synchronization, reduced booking errors, and a
streamlined operational workflow.
Desert Falls Water & Adventure Park –
Ticketing & Event Management System
Category: B2C Ticketing • Event Management • WooCommerce Customization
Tech Stack: WordPress, WooCommerce, eGalaxy API (REST), PHP, JavaScript, Woo
Sessions
Website:
https://salwabeachresort.qa/en/desert-falls-water-adventure-park/
🔗
Project Overview
Desert Falls Water & Adventure Park needed a fully integrated, real-time ticketing
experience within their WooCommerce-based website.
The system had to synchronize seamlessly with their internal eGalaxy
platform—managing ticket availability, time slots, sessions, and orders—without
disrupting the website’s theme or existing user flow.
I developed a complete ticketing engine inside WooCommerce powered by eGalaxy’s
REST API, enabling dynamic calendars, real-time availability validation, session
handling, and instant order synchronization.
Key Responsibilities & Contributions
1. B2C Ticketing Workflow (Customer-Focused)
● Built exclusively for direct retail customers (B2C)—no reseller login required.
● Fully integrated into the existing WooCommerce product pages without altering
the core theme layout.
2. eGalaxy API Integration (Live Ticket Availability)
● Pulled dynamically updated:
○ Available dates
○ Time slots
○ Ticket types & pricing conditionally
● Implemented a dynamic calendar UI on WooCommerce product pages showing
only valid selections.
● Allowed real-time filtering of tickets based on:
○ Selected date
○ Selected time slot
3. Intelligent Session & Token Handling
● Cached eGalaxy session tokens inside WooCommerce sessions.
● Reduced redundant API calls, significantly improving loading speed and server
performance.
● Ensured every user received fresh, accurate availability data throughout their
journey.
4. Cart-Level Availability Validation
● On “Add to Cart,” the system:
○ Triggered an eGalaxy API request
○ Verified live ticket quantity & slot availability
○ Prevented overselling or expired time-slot selection
● Provided error handling and fallback responses for expired sessions.
5. Order Sync Back to eGalaxy
● Once WooCommerce marked an order as Completed:
○ Full order details were pushed back to eGalaxy in real time.
● Synced fields included:
○ Customer details
○ Ticket type & quantity
○ Date & time slot
○ Booking reference
● Ensured centralized ticket management for the park’s operations team.
6. Countdown Timer with Session Expiry
● Implemented a smart countdown timer on product pages.
● Timer synchronized with eGalaxy’s session lifespan.
● On expiration:
○ The WooCommerce session was cleared
○ Tickets were released
○ User was prompted to start a new booking session
7. Custom REST API Suite for External Integrations
Developed secure custom REST API endpoints to allow resellers, CRMs, or admin tools
to sync ticketing data with WooCommerce.
Created Endpoints:
API Endpoint Type
Purpose
Reseller (Company)
Create / Update reseller details
User
Create / Update customer/user data
Product
Create / Update ticketing products
Product Category
Create / Update ticket categories
Key Features of the API Architecture
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Built using the native WordPress REST API framework
Token-based authentication
Role-based access control
Logs for transactions, errors, and sync activity
Designed to support fully automated third-party integrations
Outcome
The final solution delivered a robust, high-performance WooCommerce ticketing system
deeply integrated with eGalaxy.
Customers experienced a seamless booking flow with real-time accuracy, while the
client benefited from centralized ticketing operations, reduced booking errors, and a
fully automated sync process.
Meri Saheli – Women’s Magazine Website
Revamp
Category: News & Blogs
Tech Stack: WordPress, HTML, CSS, jQuery
Website:
https://www.merisaheli.com/
🔗
Project Overview
Meri Saheli is a high-traffic digital magazine for women, featuring articles, images, and
multimedia-rich content. The client required a complete performance overhaul,
improved user experience, and better content organization to support fast loading
speeds and high SEO visibility.
I redesigned and optimized key areas of the platform to ensure faster performance,
improved navigation, and a smooth reading experience across all devices.
Key Responsibilities & Achievements
1. Website Performance Enhancement
● Optimized all on-site multimedia, ensuring faster image loading through proper
compression, lazy loading, and responsive formats.
● Refactored existing code and removed unnecessary scripts/plugins to improve
overall speed.
● Conducted a full site audit to eliminate layout shifts and performance
bottlenecks.
2. UX & Content Optimization
● Reorganized the content structure to enhance readability and navigation across
articles, categories, and featured sections.
● Implemented improved taxonomy and categorization logic, allowing users to
browse content more efficiently.
● Focused on clean typography, spacing, and layout consistency across the site.
3. SEO Improvements
● Optimized metadata, schema markup, image alt tags, and internal linking.
● Improved page structure to support better ranking and crawling by search
engines.
● Ensured article pages and category archives are lightweight and SEO-friendly.
4. Smooth Navigation & User Engagement
● Strengthened website navigation through structured menus, category hierarchies,
and improved sidebar widgets.
● Enhanced pagination, infinite scroll, and related posts for deeper user
engagement.
● Provided a seamless browsing experience across mobile and desktop devices.
Outcome
The revamp resulted in a faster, more user-friendly, and SEO-optimized magazine
platform.
Load times improved significantly, content became easier to access, and overall user
engagement increased—supporting the client’s long-term publishing goals.
iClubLondon – Custom Event Mapping &
Calendar Enhancement
Category: Online Events
Tech Stack: WordPress, PHP, JavaScript
Website:
https://www.iclublondon.com/
🔗
Project Overview
iClubLondon is an events and nightlife platform where users discover venues, bars, and
upcoming events across London. The client faced severe usability issues with their
event calendar plugin and needed a more intuitive, map-driven interface for both venue
discovery and event browsing.
I redesigned their event and venue experience with custom interactive maps, advanced
filters, and enhanced search functionality to deliver a modern, user-friendly event
platform.
Key Responsibilities & Achievements
1. Advanced Venue Mapping System
● Developed a custom interactive map for the venue category page.
● Displayed real-time venue locations using dynamic pins.
● Implemented venue popups showing details, images, and call-to-action links
when a pin is clicked.
● Integrated hover effects to reveal instant venue info overlays for quicker
browsing.
2. Enhanced Search & Filtering
● Added map-based search functionality allowing users to search venues/bars
directly on the map.
● Implemented category-wise venue filters (e.g., type, category, popularity) for
more refined results.
● Improved UX by syncing map filters with the venue listing section.
3. Custom Event Calendar Integration
● Built a similar mapping interface for event pages, showcasing event locations
dynamically.
● Added advanced filters such as:
○ Date
○ Cost
○ Organization
○ Venue
○ Event type
● Created a sidebar event list that updates instantly when a map pin is clicked.
● Displayed detailed event listings below the map for smooth navigation.
Outcome
The implementation resulted in a highly interactive, map-driven event discovery system,
significantly improving usability and user satisfaction. The new interface allowed
visitors to find events and venues visually and efficiently, making the platform more
engaging and intuitive.
Travel & Tourism Courses – Educational
Website Development
Category: Online Courses
Tech Stack: PHP, WordPress, Elementor, Custom Designs
Website:
https://traveltourismacademy.com/
🔗
Project Overview
The Travel & Tourism Courses platform required a modern, responsive, and visually
compelling website to showcase online learning programs for various industries. The
goal was to create an easy-to-manage system with high-quality UI/UX, strong
lead-generation elements, and long-term maintainability.
I developed the complete website using WordPress + Elementor, ensuring seamless
responsiveness and a smooth content management experience for non-technical users.
Key Responsibilities & Achievements
1. Custom WordPress + Elementor Development
● Built the entire site using Elementor for a fully modular and drag-and-drop
management experience.
● Ensured pixel-perfect responsive layouts across all screen sizes through
extensive device and browser testing.
● Created reusable templates to enable quick addition of new courses, industries,
or services.
2. Long-Term Website Maintenance
● Provided 2 years of free maintenance, including:
○ Regular updates
○ Security patches
○ Performance optimizations
● Ensured the website remained secure, scalable, and aligned with evolving
business needs.
3. High-Quality UI/UX Design
● Adopted a clean, corporate aesthetic with:
○ High-tech visuals
○ Professional layout structure
○ Bold typography
○ A consistent color palette
● Designed the UI to appeal to both technical and non-technical audiences,
including students, professionals, and decision-makers.
4. Content Structuring and Presentation
● Used structured content blocks, icons, infographics, and process flow diagrams
to explain the course lifecycle and curriculum clearly.
● Ensured all course information was easy to read, visually engaging, and logically
organized.
5. Lead Generation & Conversion Optimization
● Added high-visibility lead forms and call-to-action (CTA) placements across key
pages.
● Optimized service pages, blogs, and case studies to support conversions and
inquiries.
● Designed layouts to naturally guide users toward enrollment or consultation.
Outcome
Delivered a professional, responsive, and high-impact educational website that
enhances credibility and simplifies course discovery. The scalable structure allows the
client to rapidly expand their course offerings, while strategic CTAs and optimized
content flow improve lead generation and user engagement.
Cadila Pharmaceuticals – Corporate Website
Development
Category: Pharmaceutical
Tech Stack: HTML5, CSS3, Bootstrap, JavaScript, PHP, WordPress
Website:
https://www.cadilapharma.com/
🔗
Project Overview
Cadila Pharmaceuticals required a modern, corporate, and medically accurate web
presence that could cater to diverse audience groups — doctors, patients, researchers,
and business partners. The goal was to create a scalable, secure, and highly informative
digital platform with intuitive navigation and strong SEO performance.
I designed and developed the website using WordPress, incorporating enterprise-grade
structure, medically aligned visuals, and optimized performance strategies.
Key Responsibilities & Deliverables
1. Corporate UI/UX & Brand-Aligned Design
● Developed a clean, professional interface using neutral tones and
medical-themed design elements.
● Applied strong typographic hierarchy for improved readability across detailed
medical content.
● Ensured consistent branding across all pages and sections.
2. Mobile-First Responsive Development
● Implemented a mobile-first approach using HTML5, CSS3, and Bootstrap.
● Achieved seamless layout consistency across smartphones, tablets, and
desktops.
3. User-Specific Entry Points
● Created dedicated navigation paths for Doctors, Patients, and Researchers.
● Streamlined access to relevant content for each audience group.
4. Structured Medical Content Architecture
● Built categorized sections for therapeutic areas, product details, and medical
research.
● Improved content discoverability through logical structure and optimized page
flow.
5. SEO & Schema Optimization
● Implemented on-page SEO, including:
○ Schema markup
○ Metadata hierarchy
○ Optimized headings, URLs, and content blocks
● Boosted organic visibility and ranking potential.
6. Advanced Website Functionality
● Integrated:
○ Product database
○ Career portal
○ Location-based contact forms
○ Global site search
● Built a centralized document repository for brochures, research papers, and
downloadable resources.
7. Performance Optimization
● Compressed high-resolution images without loss of quality.
● Implemented CDN, lazy loading, and asset minification to improve speed.
● Achieved significantly faster load times on both desktop and mobile.
8. Security & Compliance
● Enabled SSL, firewall protection, and GDPR-compliant cookie consent.
● Implemented role-based access control for internal teams.
● Ensured secure management of sensitive medical content.
Outcome
Delivered a high-performance, secure, and professionally structured pharmaceutical
website that improved brand credibility, user experience, and content accessibility. The
platform supports long-term scalability and offers a robust foundation for future
product expansions and digital marketing initiatives.
Static Informational Websites
Category: Business, Portfolio, Corporate, Healthcare, Accounting, Personal Branding
I have developed and customized multiple static and semi-dynamic informational
websites across various industries. These projects focused on clean UI/UX, fast
performance, SEO-friendly structures, and fully responsive layouts.
Key Websites Developed
● Prajna Ohara – Personal brand website with minimalistic UI and optimized
content flow.
● Seroba Kernel – Corporate informational site focused on clean design and
service representation.
● Dr. Bharat Agravat – Medical practitioner website with patient-focused layout and
optimized appointment flow.
● Dental Clinic Agravat – Clinic website with service pages, galleries, and
appointment integrations.
● Holden Associates – Business consulting website with structured service pages
and professional branding.
● Yorkshire Accountancy – Accounting firm site with clean navigation, service
blocks, and strong SEO structure.
● Lingholme – Hospitality/property website with gallery integration and responsive
layouts.
● Diggnity – Corporate profile site with custom content blocks and brand-focused
presentation.
Scope of Work Across These Websites
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Custom theme setup & design implementation
Responsive layout development for all devices
Image optimization, caching, and speed improvements
SEO fundamentals including metadata, schema, and clean URLs
Integration of contact forms, maps, and galleries
Security hardening, backup setup & hosting deployment
Minor custom plugin adjustments as required
Additional Experience
Beyond these projects, I have worked on 450+ WordPress websites across multiple
industries — including business, eCommerce, membership platforms, landing pages,
blogs, LMS, and CRM-integrated solutions. My expertise covers:
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Full-cycle website development
Custom plugin/theme engineering
Performance & Core Web Vitals optimization
API integrations & workflow automation
WooCommerce customizations
Ongoing maintenance, security patches & hosting management
Plugin Management
Essential Plugin
Website: essentialplugin.com
WordPress.org Profile: profiles.wordpress.org/essentialplugin
I worked extensively on the Essential Plugin suite, contributing to core development,
new feature creation, performance improvements, and release management. My
responsibilities involved complete lifecycle handling—from coding and testing to
deployment and support.
Key Contributions
● Plugin Maintenance & Optimization
Performed continuous improvements including code cleanup, refactoring, and
security hardening to ensure compliance with WordPress coding standards.
● Feature Enhancements & New Functionalities
Added new settings, custom Gutenberg blocks, design layouts, and extended
plugin capabilities based on user requirements and market needs.
● Plugin Development from Scratch
Built 3–4 complete plugins from the ground up and successfully published them
on WordPress.org.
● Release Management
Managed update commits, versioning, quality testing, and coordinated releases
both on WordPress.org and the official website.
● Customer Support & Issue Resolution
Provided ongoing support, debugging, and handled user tickets to ensure
seamless plugin performance and usability.
● Custom Add-ons for Client Requirements
Developed tailor-made add-ons to extend plugin functionality, improving flexibility
for specific client use-cases.
WPWeb Plugins on CodeCanyon
Website: wpwebinfotech.com/products
CodeCanyon Profile: codecanyon.net/search/wpweb
I contributed to the development, optimization, and lifecycle management of multiple
premium plugins sold on CodeCanyon under WPWeb. My role involved feature
expansion, API integrations, performance optimization, and ongoing support for a
diverse global user base.
Key Contributions
● Maintenance & Code Quality Improvements
Optimized existing plugins by restructuring code, implementing security fixes,
and enhancing overall performance to meet CodeCanyon’s quality standards.
● New Feature Development
Added advanced features including new settings panels, Gutenberg blocks, UI
improvements, and extended plugin capabilities to increase customer value.
● Release & Version Management
Handled version control, testing, documentation updates, and managed plugin
releases on both the CodeCanyon marketplace and the WPWeb website.
● Customer Support & Bug Resolution
Provided technical support to resolve user-reported issues, ensuring smooth user
experience and maintaining high plugin ratings.
● Custom Add-on Development
Built specialized add-ons for client-specific requirements to enhance plugin
functionality.
● Social Media API Integrations
Integrated around 12+ major social APIs including Facebook, Instagram, Twitter,
Pinterest, LinkedIn, and others for posting, authentication, and content
synchronization.
● Social Login & Publishing Features
Developed and improved features related to social posting APIs, login
authentication, scheduling, and auto-posting workflows.
WooCommerce Marketplace (OPMC)
WooCommerce Vendor Profile: woocommerce.com/vendor/opmc
I worked closely with OPMC, a certified WooCommerce marketplace vendor,
contributing to the development, enhancement, and long-term maintenance of premium
WooCommerce plugins. My responsibilities included architecting new solutions,
optimizing existing codebases, and ensuring compatibility with the evolving
WooCommerce ecosystem.
Key Contributions
● Plugin Development from Scratch
Built new commercial-grade WooCommerce extensions with scalable
architecture, secure coding practices, and full compatibility with WordPress and
WooCommerce standards.
● Ongoing Maintenance & Enhancements
Handled continuous updates to ensure compatibility with new WooCommerce,
WordPress, and PHP versions, while improving stability, performance, and
functionality.
● API Integrations
Integrated external APIs and implemented advanced workflows connected to
WooCommerce events, enabling automation, synchronization, and enhanced
user experiences.
● Gutenberg Blocks for Cart & Checkout
Developed custom Gutenberg blocks specifically for WooCommerce Cart and
Checkout, enabling seamless integration with the new block-based checkout
experience.
● Feature Expansion & Issue Fixing
Added new features based on customer needs, resolved critical bugs, improved
UX, and optimized plugin performance for large-scale stores.
Custom Plugin Development & Add-On Engineering
Alongside managing marketplace plugins, I have developed numerous custom plugins
and add-ons from scratch tailored to specific client requirements. My work includes
extending third-party plugins, creating standalone solutions, and building integrations
that enhance website functionality and business workflows.
Key Contributions
● Custom Plugin Development
Built multiple fully custom WordPress plugins for client projects, focusing on
performance, scalability, and seamless integration with WordPress core and
WooCommerce.
● Add-Ons for Existing Plugins
Developed custom add-ons to extend the functionality of existing or third-party
plugins, enabling advanced features such as API integrations, custom workflows,
automation, reporting, and UI components.
● Third-Party Plugin Extensions
Enhanced premium plugins by building custom modules and compatibility layers
to meet unique client needs without modifying plugin core files.
● Version Control & CI/CD Workflow
Managed plugin development through Git-based workflows, including branching
strategies, code reviews, and automated CI/CD pipelines for deploying changes
from development to production.
● Automated Testing & Quality Assurance
Implemented testing processes, including unit tests and integration checks, to
ensure plugin stability, compatibility, and long-term maintainability.
Website & Plugin Development
Prevent Direct Access (PDA) &
Password Protect WordPress (PPWP)
Websites:
● https://preventdirectaccess.com/
● https://passwordprotectwp.com/
I played a key role in the full-cycle development of both the PDA and PPWP platforms,
contributing to website creation, plugin engineering, performance improvements, and
release management.
Key Responsibilities & Contributions
● Custom Website Development
Designed both product websites from scratch using custom layouts, ensuring
responsive, modern, and user-centric UI across all devices.
● Safe & Maintainable Customizations
Customized site functionality using child themes, ensuring long-term update
safety and simplified maintenance.
● Plugin Development (Commercial & Custom)
Developed fully custom plugins based on project requirements.
Built new commercial-grade plugins from the ground up and extended existing
ones with advanced features and integrations.
● SVN-Based Plugin Lifecycle Management
Managed plugin code using SVN repositories, including version control, branch
handling, and compatibility updates with WordPress core.
● CI/CD Workflow Implementation
Set up and maintained a structured CI/CD pipeline (using CircleCI) to automate
builds, testing, and deployment.
● Automated Testing & Quality Assurance
Implemented unit tests and QA workflows to ensure plugin stability, performance,
and security across multiple WordPress versions.
● WordPress.org Plugin Releases
Packaged, tested, and released plugins to the WordPress.org repository, ensuring
proper assets, readme formatting, and compatibility checks.
● WooCommerce Subscription Integration
Integrated WooCommerce Subscriptions to handle recurring payments, license
expiration, access management, and automated renewals.
Let’s Build Something Great Together!
I appreciate your time in reviewing my work.
Whether you need a custom plugin, a high-performance WooCommerce store, or a
complete WordPress solution, I’m here to help. I enjoy taking on challenging,
high-impact projects and delivering results that make a real difference.
Feel free to reach out anytime!
📧 Email:-
📞 WhatsApp: -