Megdalene Mutua

Professional Resume PROFESSIONAL PROFILE MEGDALENE MUTUA A Sales, Marketing, Branding, and Public Relations leader who can drive team sales, create brand awareness and deliver value to target audiences. Confident in the ability to maintain client relations. A good listener with strong attention to detail and committed to workflow best practices. Nurtures stakeholder relationships for attraction and growth. Provides customer-driven audience solutions. CAREER EXPERIENCE July 2022 - Date Sales Manager Digital Mara Media The Largest transit Out of Home and Digital Home advertising company in Kenya. Achievements: CONTACT Strategy Development Develop, implement, and review the sales and marketing strategies and campaigns for various corporates including Mastercard and ABSA. Phone No. : +254 - Email :- Branding In charge of all transit branding /activations in all Kenya Railway /NCR and Standard Gauge Railway designated areas. -Work with the creative team to design ads, and arrange for photo shoots in line with their target audience and strategic plan while maintaining brand guidelines. SUMMARY OF EXPERTISE Strategy Development Campaign Management Take an active part in agency briefs, presentations, and proposal writing. Contributed and supported the digital screening campaign in two airports: Jomo Kenyatta International Airport (JKIA) and Mombasa International Airport (MIA). Marketing and Branding Event Organising, PR, and Media Relations Sales Growth Customer Service Business Development/Sales Growth Build advertising package, tailor ideas and plans that result in customer sales, brand and product awareness for Ecobank, Absa, Ideal Locations, Four Point by Sheraton, Chandarana, Mastercard, Zoho, EABL, Yego, Kunda Africa, among others. Relationship Management Market Analysis Relationship Management Build and promoting strong and lasting relations with various clients and partners including EABL, LG, etc. Leadership Operations/ Administration Media /Advertising Relation Negotiate on space, advise, and work with clients to meet their advertising needs including sales, visibility, and engagement. Media houses engaged include: Nation Media, Radio Jambo, Classic FM, and KTN Home Report Writing Customer Service Respond to customer issues, ensure an up-to-date CRM, and maintain a customer satisfaction level of at least 80 percent. AWARDS Pageant Award Miss Maris University (2016) Ad Campaign Reporting Provide analysis and performance reports on campaigns, sales, revenue and expenses reports, status reports, and client correspondence. Market Analysis Research on market, industry and emerging trends, market shifts, habits, preferences, new products, competitor analysis, and demographic and economic reviews. Leadership Lead, motivate and evaluate a staff complement of 8 including 4 production executives and 4 sales executives. Megdalene Mutua megdalene.mut u a1 9 @ g mail. c om Professional Resume PROFESSIONAL DEVELOPMENT Google Digital Skills Certificate (Ongoing) - Google CAREER EXPERIENCE ( c o n ti n u ed ) Jan 2021 - July 2022 Account Executive Red House Certificate in Community Service – Kenyatta National Hospital Cancer Ward An advertising, Design and Strategic Planning, PR, Digital Media Planning, and Audio-Visual production company that strives to create effective marketing communication that delivers value. Certificate in First Aid Proficiency Achievements: Event Organising and Media Relations Spearheaded the various event successfully including organising, and inviting different media partners, and influencing social media awareness through blogs/posts on different newspaper outlets during the launch of White Cap Crisp, and SBM Popoup market for Women entrepreneurs. Certificate in Model United Nations (MUN) Debate Marketing Review, route, participate in creative sessions, and prepare pitch presentations for product delivery e.g prepared a pitch deck presentation for the KOSAP solar panel project in 14 counties including Mombasa, Garissa, Wajir, Kwale, Taita Taveta, among others Public Relations and Agency Coordination Served as a point of contact between a client and the creative team, Drafted client briefs, monitored project progress, set deadlines, and evaluated the project PR performance, provided support, assistance, and collaboration to sales and operations to the meet budget. Business Development Discussed ideas and strategies, participated in developing creative concepts, for approval and in line with the client agreement e.g acquired clients for Msafiri magazine including -Gras Savoye, Davis & Shirtliff, Social House, CTM, Purple Dot, Centum, among others Reports Provided analysis and performance reports on campaigns e.g. for the Kenya of grid Solar Project (KOSAP,) SBM Project, and Sacco society Regulatory Authority (SASRA). Customer Satisfaction Collect and analyzed customer feedback to ensure that the client is satisfied with agency delivery and aligned with their expectations Research Monitored and evaluated changes in markets, customer situations, and identifying emerging trends, and prepared proposals/ presentations in support of new business efforts. Relationship Management Built, maintained, and managed relationships with various clients including EABL, SASARA, TBWA, and Mastercard, among others. Petty Cash Management Jan 2020 Internship Nation Media Group - Advertising Department Achievements: Advertising Sales Worked with various media houses on buying ads for TV and Radio Content Creation Work with presenters and wrote Opinion pieces Media Schedules and Campaigns Supported the development and management of schedules, and approved brand plans and activities. Megdalene Mutua megdalene.mut u a1 9 @ g mail. c om Professional Resume REFEREES John Mwema Mwalimu Managing Director Eden Out of Home LTD-Cleophas Muli Lecturer Marist International University- OTHER ROLES Jan 2020 - to date Added Sparkle - Online Store Achievements: Sales/Business Development Customer Service Market Research Jan 2018 - Dec 2019 Dr. Michael Sitawa Lecturer The Catholic University of Eastern Africa-Reuben Murabu Sales & Marketing Associate- Personal Business Supervisor Emray Enterprises Limited Achievements: Operations Management Leadership Health & Legal compliance Sales Customer Service August - Nov 2016 Social Worker-Intern Don Bosco Boys School Rehabilitation Center Achievements: Counselling Rehabilitation support Relationship Building Met rehabilitation goals, strategies, procedures, and guidelines Project Coordination Administration Basic Financial Management Reports. August - Nov 2017 Social Worker-Intern Cottolengo Childrens Home Achievements: Provided child primary care Report Offer Feedback Counselling Operational Support –Children Handled Disciplinary Cases Child Home safety rules and protection guidelines. ACADEMIC QUALIFICATIONS 2019 Catholic University Of Eastern Africa, Nairobi, Kenya Bachelor of Arts Degree in Developmental Studies 2017 Marist International University College Advanced Diploma in Social Work and Community Development 2016 Marist International University College 2015 Marist International University College Megdalene Mutua Diploma in Developmental Studies and Social Work Certificate in Developmental Studies and Social Work megdalene.mut u a1 9 @ g mail. c om