Mayowa Fagbure

MAYOWA FAGBURE MARKETING PORTFOLIO ABOUT ME ✦ I am passionate about growing the digital presence of businesses and converting leads to paying customers. ✦ I have worked with brands in the fashion, beauty, lifestyle, and finance sectors. ✦ I have created engaging content, executed results-driven social media campaigns, ran high-converting paid ads, and grown social media pages. SKILLS SOCIAL MEDIA MANAGEMENT PAID ADVERTISING CONTENT CREATION SOCIAL MEDIA STRATEGY GRAPHIC DESIGN COMMUNITY MANAGEMENT VIDEO EDITING COPYWRITING PHOTOGRAPHY EMAIL MARKETING DATA ANALYTICS AND REPORTING CONTENT STRATEGY BRANDS I HAVE WORKED WITH CASE STUDIES CORNUCOPIA ADORN This is a luxury jewellery brand with a functional website and two physical stores. I was tasked to grow their Instagram and Facebook pages and increase customer enquiries via their pages. TASKS STRATEGY I created exciting video content, ran paid ads, grew their social media pages, increased customer enquiries via direct messages and comments, and nurtured leads and converted them to paying customers. I implemented a digital strategy showcasing the versatility of each jewelry piece through various styling options while also highlighting the gifting aspect by creating content that encouraged customers to purchase the brand’s jewelry for their loved ones. RESULTS 40k+ Impressions 30% Follower growth 5k+ Engagement 18k+ Followers CASE STUDIES WATER BABY BOOK This is a book published by Masobe Books publishing house. I was tasked to increase awareness of the book and drive enquiries to purchase the book from potential customers. TASKS STRATEGY I designed engaging photos and videos targeted at increasing leads and awareness of the book. I ran optimised Meta ads that increased conversion and visibility. The strategy was building a strong community around the book by sharing compelling, value-driven content that resonated with potential readers. RESULTS 5k+ Impressions 10% Follower growth 15k+ Engagement CASE STUDIES WAVELINE GROWTH This is a financial company that offers business loans to small to medium sized businesses. I was tasked with growing their Instagram and Facebook pages, running paid ads, and attending to customer enquiries. TASKS STRATEGY I grew the company’s Instagram and Facebook pages through strategic content and managed paid ads to boost engagement. I also handled customer enquiries, driving lead generation and satisfaction. The strategy focused on driving growth through targeted content and paid ads to generate high-quality leads, while promptly addressing customer inquiries to boost engagement and build long-term relationships. RESULTS 20k+ Impressions 10% Follower growth 10k+ Engagement GRAPHIC DESIGN VIDEO CREATION AND EDITING Click to play Click to play Click to play Click to play Click to play Certifications National Institute Of Marketing Of Nigeria - Advanced Marketing And Brand Management Course HubSpot - Content Marketing Certification HubSpot - Social Media Marketing Certification LinkedIn - Advanced Content Marketing Certification WORK WITH ME Contact ✦ ✦ --