Mathew J Mathew

Business plan - Kochi Rent a cab. Rent a cab" is a start up for self-driving cab service aimed to be launched in kochi by the end of jan-2021 Company structuring This involves active planning from formation to business process Digital face & Branding This is a stage that includes creating a digital image and a branding phase for the startup Market Reach Involves several stages including competitor research to market acquisition. Building a portfolio A strong portfolio shows how reliable a vendor for the clients. Solutions. Branding This is a phase that includes a web app, mobile app, brand logo along with planing on the company culture. Customer aquisition Involves strategies for acquiring the market on a target location. Work hystory This includes listing of previous works, feedbacks, and reliable resources for the customer reference Solutions. List of 3 effectieve ways your company proposes to solve them. Our Service We offer self-driving cab, flexible and delivered with care. SEM/SEO 1 Helps drive customers oragnically from the target region Social 2 Digital Advertising Digital marketing is the pillar strategy to reach out to our target audience by impressions & activities. We follow the steps for improving the reach 3 Invloves activities in social media and creating a need Google ads Lead generation through bid-strategy Market Acquisition ? [penertraion style] Reason 1 Gives adequate brand recognition among the crowd even though It might seems less rewarding in initial period Reason 2 Helps us to reach a monopolistic vendor on the long run.(eg- amazon, Reliance jio) Estimated Expenses This provides an idea on the initial level expenses onWebsite, app development, Branding and initiating the process if outsourced. 75 Website - 70,000 - 2,70,000/- 50 App - 80,000-12,00,000 25 Campaigns - 20,0001,50,000/month 0 Item 1 Item 2 Item 3 Item 4 Target Market Who are the customers you want to cater to? Target Market 1 Initially we plan to acquire the potential market in Kochi Target Market 2 The second phase allows to provide service all through kerala Size the Market This shows the average number of people and potential market that can be acquired 34.8 million Total Available Market (Kerala) 3.5 M Serviceable Available Market (SAM) 3.5M Serviceable Obtainable Market (SOM) Direct Competitors Cochin Royara Cabs Indusgo rent a cabs Competitor Approach Involves methords and approaches that are planned to execute with the competitive environment Approach 1 Delivering advanced level of customer support Approach 2 Competitieve pricing Approach 3 providing Incentieves and affiliate programs Contact me--