Social Media Management Plan
PORTFOLIO
2021
1/10
Social Media
Management
Plan
By Marykay Mazon
01
2021Portfolio
2/10
Business Branding
Vision: complete
Mission: complete
Goals: complete
Tagline: complete
02
SOCIAL MEDIA ASSESSMENT
AND PLANNING
Facebook:
Instagram:
LinkedIn: complete
YouTube: Need to be
created
2021 CONTENT STRATEGY PLANNING
3/10
Completed
Keyword
Research
Account Creation: For completion
03
General Information and
contact details
Profile Picture
Cover Photo
Logo
Bio Information
Engaging visuals
Website
Hashtags/ Taglines
Profile Links
Testimonials
Social Media
Creation &
Optimization
2021 Potfolio
4/10
Social Media
Content
Creation
Type of contents to be posted:
Informational Video Presentation
Infographic-type design samples
Sample Real estate photos with storyboard
Real Estate Catalogue
Links to Real Estate News Articles
Sample Realtor Biographies
Social Media
Content
Management
Schedule of posting/sharing: 2-3 times per week
Target number of posts per month: 2
Create categories/tags
04
2021 PORTFOLIO
Social Media Management
Interaction & Community
Growth and Management
Be active on at least 3-5
real-estate community
forums, pages, and sites
Initiate interactive posts
on Real Estate latest or
hot topics
Provide contact link on
every comments posted on
related social media pages
5/10
Interaction
Provide real-estate related
information and links
Allow post sharing and have
it be viewed publicly
Allow page or channel
subscription
Generate default comments
for each FAQs
Insights
Conduct polls/surveys
Utilize the following tools
for social media insights:
Built-in:
Facebook: Insights
Instagram: Insights
LinkedIn: Analytics
Other free social
analytics tool
Hootsuite
Vizia
Iconosquare
05
PORTFOLIO
2021
6/10
Social Media
Marketing Plan
06
2021 Portfolio
Identifying Target
Market
Creating a Marketing
Plan
7/10
Population
Age
Client's Buyer Demographics
Geographical Locations
Supply and Demand
1. Conduct Market Research
2. Definition of S.M.A.R.T (Specific, Measurable, Attainable.
Relevant, Time-based) Goals
3. Identify Target Audience
4. Service
a. Service Description
b. Prospect Clients
c. Market Need
5. Competitive Analysis
Identify unique market proposition
6. Market Strategies
Choosing Real Estate-Related Communication
Channels/Social Media Platforms
7. Positioning/Branding
8. Result Monitoring
07
2021 Portfolio
8/10
BRAND
AWARENESS
08
Shareable Infographics
Personalized Hashtags
Regular Social Media Postings
Participate on events
PROMOTING
PRODUCTS
& SERVICES
Content Reviews
Facebook and Instagram Ads
Email Marketing
Introductory Offers
MARKETING &
ADVERTISING
Organic
Paid
2021 Portfolio
9/10
NETWORKING
Community Engagements through industry-related
pages, forums. etc.
MONITORING & EVALUATING
CAMPAIGNS
Lead generation
Testimonials and reviews
ENGAGEMENTS
Implement chat bot
Define client engagement strategy
a. Set Engagement Goals
b. Planning: Market Research, Strategies and Tactics
c. Implementation
d. Monitoring
SOCIAL
MEDIA
MARKETING
PLAN
09
2021 Content Strategy Planning
SOCIAL MEDIA
MARKETING
PLAN
10/10
INSIGHTS
Polls/ Surveys
Trend Analysis
Social Media Analytics:
Google Analytics
Facebook and Instagram Insights
LinkedIn Page Analytics
10