Marykay Mazon

PORTFOLIO 2021 1/10 Social Media Management Plan By Marykay Mazon 01 2021Portfolio 2/10 Business Branding Vision: complete Mission: complete Goals: complete Tagline: complete 02 SOCIAL MEDIA ASSESSMENT AND PLANNING Facebook: Instagram: LinkedIn: complete YouTube: Need to be created 2021 CONTENT STRATEGY PLANNING 3/10 Completed Keyword Research Account Creation: For completion 03 General Information and contact details Profile Picture Cover Photo Logo Bio Information Engaging visuals Website Hashtags/ Taglines Profile Links Testimonials Social Media Creation & Optimization 2021 Potfolio 4/10 Social Media Content Creation Type of contents to be posted: Informational Video Presentation Infographic-type design samples Sample Real estate photos with storyboard Real Estate Catalogue Links to Real Estate News Articles Sample Realtor Biographies Social Media Content Management Schedule of posting/sharing: 2-3 times per week Target number of posts per month: 2 Create categories/tags 04 2021 PORTFOLIO Social Media Management Interaction & Community Growth and Management Be active on at least 3-5 real-estate community forums, pages, and sites Initiate interactive posts on Real Estate latest or hot topics Provide contact link on every comments posted on related social media pages 5/10 Interaction Provide real-estate related information and links Allow post sharing and have it be viewed publicly Allow page or channel subscription Generate default comments for each FAQs Insights Conduct polls/surveys Utilize the following tools for social media insights: Built-in: Facebook: Insights Instagram: Insights LinkedIn: Analytics Other free social analytics tool Hootsuite Vizia Iconosquare 05 PORTFOLIO 2021 6/10 Social Media Marketing Plan 06 2021 Portfolio Identifying Target Market Creating a Marketing Plan 7/10 Population Age Client's Buyer Demographics Geographical Locations Supply and Demand 1. Conduct Market Research 2. Definition of S.M.A.R.T (Specific, Measurable, Attainable. Relevant, Time-based) Goals 3. Identify Target Audience 4. Service a. Service Description b. Prospect Clients c. Market Need 5. Competitive Analysis Identify unique market proposition 6. Market Strategies Choosing Real Estate-Related Communication Channels/Social Media Platforms 7. Positioning/Branding 8. Result Monitoring 07 2021 Portfolio 8/10 BRAND AWARENESS 08 Shareable Infographics Personalized Hashtags Regular Social Media Postings Participate on events PROMOTING PRODUCTS & SERVICES Content Reviews Facebook and Instagram Ads Email Marketing Introductory Offers MARKETING & ADVERTISING Organic Paid 2021 Portfolio 9/10 NETWORKING Community Engagements through industry-related pages, forums. etc. MONITORING & EVALUATING CAMPAIGNS Lead generation Testimonials and reviews ENGAGEMENTS Implement chat bot Define client engagement strategy a. Set Engagement Goals b. Planning: Market Research, Strategies and Tactics c. Implementation d. Monitoring SOCIAL MEDIA MARKETING PLAN 09 2021 Content Strategy Planning SOCIAL MEDIA MARKETING PLAN 10/10 INSIGHTS Polls/ Surveys Trend Analysis Social Media Analytics: Google Analytics Facebook and Instagram Insights LinkedIn Page Analytics 10