Mary Joymie Giacao

Social Media Management and Marketing Plan Business Name: Joyous Virtual Services Prepared By: Mary Joymie Giacao General Virtual Assistant|ESL teacher/Tutor Management Plan 1. Business Branding- Completed 2. Social Media Assessment and Planning a. b. c. d. e. f. g. Facebook Page LinkedIN Instagram Twitter Pinterest Youtube Tiktok 3. Keyword Research 4. Social Media Creation and Optimization a. b. c. d. e. f. Account Creation General Information Cover Photo Profile Picture Personal Information Taglines 5. Social Media Content Creation a. Type of Contents to be posted • Powerpoint Presentation • Video presentation • GIFS • Photos 6. Social Media Content Management a. b. c. Schedule of Posting- Everyday Number of post everyday- 3 times a week. Logo & Tagline 7. Social Media Interaction and Community Growth and Management a. Like Pages b. Join Social Media groups C. Tap into alternative online communities 8. Interactions/Engagement a. b. c. d. e. Public Comments, tag and Shares Service reviews Report issues Sending private messages or DM Auto generated message[Greetings and responses] 9. Insights c. • • • Create accounts in Social Media Monitoring Keyhole Hootsuite Klout SOCIAL MEDIA MARKETING PLAN 1. Identifying Target Market • Age • Gender • Location(and Time zone) • Language • Interest • Stage of life 2. Creating Marketing Plan • SMART[Specific, Measurable, Attainable, Relevant, TimeBound] • Tract Meaningful metrics • Creating Audience Personas • Age • Location • Gender • Interest • Gather Data • Conduct Competitive Analysis • Social Media Listening • 3. ~Keeping an eye on competitors. Social Media Audit • Audience • Networks of the target audience use • Look for Impostors accounts Brand awareness • Making post pop • Tag others • Using of hashtags • Creative commenting • Showing up consistently • Collaboration • Display ads 4. Promoting products and Services • Blog posting • Social Media posting • Social Media Advertisement • Posting proofs 5. Marketing and advertising • Organic • Paid 6. Networking • Social Media Platforms • Communication and Interaction with Key audience • Content Promotion & posting 7. Monitoring Evaluating Campaigns • Monitor & Report • Adjust & Repeat • Create Metrics to measure the Goals 8. Engagements • Pools • Contest • Asking questions • GIFs & Infographics 9. Insights • Social Media Marketing tool ➢ hootsuite.com ➢ postplanner.com