Martyn Aston

G R A P H I C D E S I G N E R BR AND E NAM Iden d n a & Br Logo Ty 2.0 tity eli Guid nes e c a pef are yles t ey s t d th on f n a o , tw go Only he lo e same t r o f at th tserr used th from n o o y: M are b ce famil fa type Use: o t n Whe ily t fam e a r r e s efac k Mon 9 typ to Blac The f o s n t i is h cons : From t s h widt font y of t e i r ill a hs w ge v t u d i h dw The ts an nense h g i n e we siste imm n o e r c ensu ity, and bil flexi E D C t a r r e s t ) d l (Bo B A cd123 b n o M the s i d l t Bo sed for a r r e o tu ts Mon ary fon type/log g. prim he logo wordin t s ed a s u e n lso b ard whe is a n It ca e stand phasis : th r em ch as in e g n stro ded, su website e n e onery, chures stati ign, bro rms of des d all fo neral ge ce. an dan n o p es corr s l i a Det a U T S R Q P x O w N v M u L t s K r J I q p ) H o G n F DE hijklm %^&*( C B A defg $ £ ! 0 abc- Use: o t n Whe is to n i h at T ll other r r e s t a Mon sed for tandard be u rms of s ranging , , fo text tionery , y d bo m: sta esign fro site d all web res and ral hu ne broc s of ge ance. form spond e corr n o M ) n i (Th D C B t a r r tse A cd1 ab P O N LM qr K J I GH mnop F E * D hijkl & C ^ B A defg $% £ ! 0 9 8 7 abc 6 YOUR LEAGUE 2.1 When to Use: F Logo & Brand Identity Guidelines Typeface In Use Montserrat (Bold) Montserrat Bold is used for: YOUR 4 3 Z Y X VW z When to Use: F E D 4 3 2 Z Y X VW U T S QR xyz tuvw Montserrat Thin is used for: LEAGUE Montserrat (Thin) YOUR LEAGUE 3.0 Logo & Brand Identity Guidelines Colour Specifications Primary Web: #f7941d R247 G148 B29 Web: #f9ed32 R249 G237 B50 Web: #414042 R65 G64 B66 YOUR LEAGUE 2.0 Logo & Brand Identity Guidelines Typeface Details Only two font styles are used for the logo, and they are both from the same typeface family: Montserrat When to Use: Montserrat Bold is the primary font used for the logotype/logo wording. It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance. When to Use: Montserrat Thin is to be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance. The Monserrat family consists of 9 typeface widths: From thin to Black The huge variety of font weights and widths will ensure immenense flexibility, and consistency. Montserrat (Bold) ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz-!£$%^&*() Montserrat (Thin) ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz-!£$%^&*()