Martin Gichimu

5 Strong Reasons Why Video Marketing is Important With the digital era things are changing every day. Marketers are embracing the new technology to reach out to their consumers. What comes to your mind when you hear about video marketing? Video marketing is a technique of using video content to promote your brands and products to consumers. 81% of marketers have achieved increased sales due to use of video marketing. If you are planning to market your business, starting posting your products through You Tube and Source: Wyzowl Tik Tok. You need to read the article till the end. Here are five reasons why video marketing is important. 1. It Helps in Brand Creation When establishing any business, the main goal is developing good rapport and trust with your customers. Why use video marketing? Information is delivered to customers with authority. The content inside the video will make customers like your products and share the vision of your business. You address customers’ needs through video marketing. If your video happens to go viral you end up establishing a large customer base in the long-run. 2. Crucial for SEO Other than audience, search engines like Google loves videos. If you have a business website, consider videos also. Videos help your website to rank high on search engines. A customer is likely to buy a product that pops up first in a search engine. How do you feel when an advert pops up with the product you like most? The chances of a sale conversion are high if a video also comes up on how to use the product. Therefore, videos are key in search engine optimization. You also need to keep your videos short and precise to avoid boring your audience. 3. Video Marketing is Best for Product Demonstration If you are a business person struggling with product display. Video is the best way to show off your products or any other service you sell. If the product is new in the market, you can go ahead and demonstrate on how to use the product through video. Videos will create awareness of your brand to customers easily. Remember not to complicate your videos for easy understanding. Keep the videos short. Customers will keep coming back to watch your videos and eventually lead to conversion of sales. 93% of marketers have seen brand awareness increased due to video marketing. 4. It’s Easily Shared Through Social Media Platforms Source: Statista The number of smartphone users worldwide is almost 6.4 billion in 2022 and is set to increase to 7.7 billion by 2028. With the number of smartphone users increasing, videos shared can reach out to huge number of consumers. You can promote your brands through this wide market segment with low costs. You Tube, Tik Tok, and Instagram are among the platforms you can use to post videos for your products. Influencers and brand ambassadors tend to use these platforms to disseminate information concerning products and services. 5.Educates Consumers Concerning Your Products and Services Through videos consumers gets information about products and services in an easy way. Video information is retained for a longer period compare to audience. Consumers can’t forget easily about a product seen on video. If you are a consumer and have no information about a particular product, you can just visit You Tube and see a video. Final Thoughts If you are planning to start any business you can incorporate video marketing to market your business. With evolution of time video marketing can’t be ignored since it plays crucial in e-commerce