Facebook Ad
Facebook Ads:
I experimented an Ad targeted only to specific personas, the Mom’s and Single Mommies. You
know the result? I got more leads compared to my previous Ads. On this Ad, I positioned
myself as mommy, what should be my pain if I work and leave my baby. I chose an Ad image
consistent to the Ad copy. So here is my Ad look like in live.
Location Philippines, age range from 23-55 years old. Placement Mobile News Feed, Audience
Network & Desktop Newsfeed.
Optimization and pricing is website conversion. Advance delivery as suggest to Facebook.
Budget is 42.00 pesos; it was scheduled August 29, 9 am Pacific time to September 1, 8 pm.
My ad got 4 conversions at a cost of 4.51 per conversion of few hours in live, and it had a
relevant score of 6 which means the Ad starting to have a good feedback.
CTR of 2% which means the Ad is performing well.
Website conversion graph.
Ad Set Campaign result people reach of my Ad is 7,418 click 192, average CPC .76 CTR. 2.45%.
Ad result after completed. And it spent 143.23 pesos for 3 days, had 43 website conversions at
a relevance score of 8.
When I look at my list I already had 10 opt-in, and still have 31 contacts not opted.
Here it shows the audience of my ad based on gender and range of ages. Based on these graph
you can identify which range of age, gender & placement your ad show more interest.
Need more sample? You can visit my website http://www.malouenojales.com/blog/