Maria Lea Luisa B. Chavez

5 Important Reasons to Blog about your Business How do I get my business out there? This is probably the question you're asking yourself if you have just opened a business or currently running one. Blogging about your small business is the easiest and most effective way to get it out there. In this age of social media, blogging is the fastest way to spread information than through the traditional marketing routes. Creating a small business blog enhances your business presence and credibility, increases your site's traffic, and attracts potential clients. The whys of having a small business blog 1. Drive traffic via search engine optimization (SEO) People finds information on the Internet through search engines, which drives traffic to content sites. When you constantly write high-quality content for your small business blog, the more it increases your visibility on the search results pages of Google and other search engines. 2. Interact with your customers Blogging enhances your relationships with your existing or potential customers. It allows you to interact with them, encouraging them to provide their comments and feedback, as well as answering these comments, feedback, or queries. It helps create a rapport with your customers, build their trust, and gain insights into your customers. 3. Establish a strong business brand When you blog, you communicate and connect your brand purpose with your customers. This encourages customer loyalty and helps your business to stand out from the rest of your competition. Your blog puts a personal spin on your business, and letting existing and potential customers to really know you and your business brand. 4. Build credibility Blogging lets you create your presence in your niche. Every time you post an interesting blog, your site visitors will probably repost, retweet, or share it on other social media sites. This is free marketing and your business gains more credibility. 5. Valuable source of information Your blog should provide value, offering blog content that are informative, fun, or educational. This would encourage people to visit and read your blog posts, and drive traffic to your site. The more people visits your blog site, the more it widens your customer base. Conclusion To help your business grow, blogging is the way to go! Creating your blog exposes your business to a wider audience and builds your credibility as well. Blogging helps you promote and personalize your business brand, and helps you build an interactive relationship with your customers or site visitors. Written by: Louie Chavez / 08-31-17 **************